Marketing

Location:

Denver, CO

Posted:

March 05, 2015

Contact this candidate

Resume:

Trish Joyce

***** *. ***** ******

Greenwood Village, Colorado 80111

Phone: 720-***-****

**********@***.***

Qualified by Extensive tactical and strategic marketing and product

management experience, developing and delivering promotional materials to

diverse audiences within the healthcare, software and telecommunications

industries.

Top Skills Keywords

. Marketing communications

. Product launch

. Direct email

. Web content creation

. Product information sheets

. White papers

. Annual reports

. Print brochures

. Direct print mail

. Testimonials

. Copywriting

. Blogging

. Online product demos

. Customer Journeys

Professional Experience

Owner and Principal August, 2012 - Present

Trish Joyce Communications

. Providing healthcare marketing communications, product management and

communications services for clients in healthcare publishing, software

and pharmaceutical industries. Clients include MedKeeper, Sanofi US, BMJ

Group, the University of Colorado and HEALTHeCAREERS.

. Highlights include creating new PharmacyKeeper web content and design at:

http://medkeeper.com/. Coordinated launch of the PharmacyKeeper suite of

solutions including competitive overview, feature functionality briefs,

sales sheets and sales talking points.

. Healthcare blog posts for HEALTHeCAREERS:

. http://news.healthecareers.com/2015/02/mobilerecruiting/

. http://news.healthecareers.com/2014/11/va-shake-up-nets-28000-new-

healthcare-jobs/

. http://news.healthecareers.com/2015/02/its-official-night-shift-

nursing-is-hard-on-your-health/

North American Marketing Manager March, 2006 - June, 2012

BMJ Group - A London, UK-based medical publisher

. Coordinated the North American launch of an evidence-based, point-of-care

clinical decision support tool by the British Medical Journal (BMJ) Group

called Best Practice. Launch activities included developing competitive

profiles, market segmentation and penetration figures, key features, user

guides, quick reference brochures, conference attendance, sales support

materials, public relations and advertising.

. Responsible for all strategic and tactical marketing and communications

for all product lines - Including The British Medical Journal and 42

specialty journals; BMJ Clinical Evidence, a globally-respected evidence-

based referential database, BMJ Best Practice, a clinical decision

support resource and BMJ Action Sets, BMJ Group's new order entry sets

created within Cerner's Millennium platform. Communication efforts

included all aspects of promotion including print and email marketing,

sales collateral, customer testimonials, product information sheets,

online demos and tutorials, article placements and case studies.

. Worked collaboratively with North American sales managers and UK

marketing colleagues to create and deliver territory-specific campaigns

and programs to grow sales in the North American institutional library

and hospital markets, covering both new customer acquisition and

retention and growth of existing customers. Delivered web-based sales and

customer training and executed market research.

. Organized attendance at -- and sponsorship of - healthcare conferences,

handled public relations and advertising programs for all product lines.

. Instructional writing highlights include creating online demo scripts and

storyboards for BMJ Point of Care and Action Sets, BMJ's new order entry

sets.

Product Marketing Manager 2001-2005

Dex Media, Inc.

Denver, Colorado

. Responsible for 5 product lines and $19 million in Internet product

revenue.

. Generated $11.1 million in incremental revenue with courtesy listing

conversion program.

. Interviewed customers and developed Internet product testimonials.

. Developed and launched interactive, Web-based sales support tools to

present Internet usage figures and ROI on Internet advertising with

Dexonline.com.

. Trained sales force and local marketing managers on new/existing products

and product enhancements.

Sales Communications Executive Editor 2000-2001

Qwest Communications International Inc.

Denver, Colorado

. Executive editor of Sales Communications intranet home page -- posted

articles advising Qwest sales force about product launches, enhancements

and promotions. Created comprehensive suites of internal sales

communications collateral for over 100 products, including technical

product overviews, pricing, order processes and competitive information.

Technical Communications Specialist 1998-2000

J.D. Edwards & Company

Denver, Colorado

. Developed documentation for ActivEra portal, a customizable web-based

interface for J.D. Edwards software.

. Developed business case for efforts to launch new, web-enabled custom

documentation tool. Wrote training materials and coordinated internal

training of pilot groups on new, proprietary content management tool.

. Developed an instructional software development kit for J.D. Edwards'

business partners. Kit included comprehensive reference guide,

tutorials, computer-based training CD-ROM and installation manuals.

Healthcare Communications Specialist 1996-1998

AMC Cancer Research Center

Denver, Colorado

. Executive editor in charge of research, writing, design and photography

for quarterly scientific newsletter, corporate annual report,

institutional and cancer education brochures. Responsible for research-