Manager Marketing

AMY B. GROVES **** SADDLE RIDGE STREET VALRICO, FL 33596

*******@******.*** 813-***-****

PROFESSIONAL EXPERIENCE

Foundation for Orthopaedic Research and Education (FORE), Tampa FL

Florida InnoVation and Education (FIVE) Labs, Tampa, FL

Marketing Manager June 2010 – Present

Develop and execute the company marketing plan and manage marketing budget

o Analyze return-on-investment of marketing initiatives

o Responsible for recommending & tracking measures regarding the effectiveness of targeted CME campaigns

Manage company branding efforts

o Collaborate with multiple departments to deliver results-driven creative advertising and marketing materials

o Develop timelines, manage budgets, write copy, edit/ proof, review content/creative material in order to maintain brand consistency and to ensure

effective communication strategy

o Mange printing, mailing and distribution of marketing collateral (newsletters, course catalogs, annual reports, brochures, print ads, web banners, etc.)

Write and maintain social media sites, posts and eblast for company and Continuing Medical Education events

Monitor and update company website

Write and distribute company press release and newsletters

Develop strategies to bring in new business and promote FIVE Labs to local community

Manage, coordinate and attend national trade shows and events to promote FORE and FIVE Labs

Work with branding agency to rebrand current company and develop new look for subsidiary

o Work with management to strategize marketing initiatives for new subsidiary company

Analyze marketing opportunities for Continuing Medical Education (CME) courses

Design strategies to increase philanthropic donations to FORE, raised 30k in first 6 months

Mentor students through internship programs with various colleges (Auburn, Clemson, USF)

Organize company volunteer outreach projects with local Tampa Bay charities

Successfully develop, interact and maintain relationships with customers, donors and local vendors/distributors

Manage, organize and generate cost estimates for training labs

Pyper Paul + Kenney, Tampa FL

Account Executive December 2008 – June 2010

Clients: Big Boy Restaurants, Metropolitan Ministries, Tampa’s Lowry Park Zoo, Reeves Import Motorcars, The Tampa Trio, @Burger

Key member of pitch team working with agency owners and senior management to obtain new business and answer RFP responses

Main client contact with high-ranking company executives including CEO’s, Vice President’s and Marketing Directors

Worked closely with clients to manage budgets, build brands and develop new campaigns

Conducted day-to-day client interaction to include generation of contracts/estimates and strategic direction of marketing plans

Managed development of packaging, brand logos, and point-of-sale materials

Monitored, analyzed and reported campaign results and incorporate findings to optimize creative production

Managed all agency award submissions for the Addy’s, and coordinated and planned the agency studio launch party

Supervised and train agency interns

Assistant Account Executive June 2007 – December 2008

Clients: Reeves Import Motorcars, Tampa’s Lowry Park Zoo, After Hours Pediatrics, The Tampa Trio, The American Heart Association,

The Florida Aquarium

Supervised day-to-day workflow for clients

Tracked competitor advertisements and analyze competitor messaging/positioning

Assisted with the strategic and conceptual development and production for television, print, online and radio campaigns

Lead all production projects encompassing broadcast, print, online and in-store elements

Interacted with creative and media departments to ensure proper development of ads

Conducted presentations for creative pitches

Account Coordinator March 2006 – June 2007

Clients: St. Joseph’s Hospital, South Florida Baptist Hospital, The Florida Aquarium, Tampa Bay Rays, The American Heart Association,

The Florida Holocaust Museum, Checkers/Rally’s Drive-In Restaurant, Sweetbay Supermarket, The Children’s Dream Fund

Coordinated daily workflow, including trafficking, status reports, briefs, timelines and brand books

Managed the production of television and radio material, print collateral and websites

Managed the strategic development of client’s in-house video

KNOWLEDGE & SKILLS

Microsoft Office (Outlook, Word, PowerPoint, Access, Excel, Publisher), Salesforce, Proficient in Adobe Photoshop, InDesign and Illustrator, WordPress

HTML, Social Media (Facebook, Twitter, LinkedIn, Instagram YouTube, Pinterest, Foursquare)

EDUCATION

Nonprofit Leadership Center of Tampa Bay

Media Relations 101 Program (Continuing Education), August 2014 Writing for Better Results (Continuing Education), March 2012

Develop a Social Media Strategy Program (Continuing Education), May 2013 Certificate in Fund Development (Continuing Education), October 2011

University of San Francisco

Certificate of Achievement in Advanced Social Media (Continuing Education), May 2010

University of West Florida, Pensacola, FL Hillsborough Community College, Tampa, FL

B.A. Communication Arts/Advertising with a Minor in Marketing, December 2005 A.A. Mass Communications, May 2004

REFERENCES Available Upon Request

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