Sales Manager
Resume:
Michael Winternitz
*** ***** **** *****, #***, Key Biscayne 33149 FL, 786-***-****,
**********@*****.***
Professional Experience
Dec 2013 - Present CADEL FOODS, LLC Miami, Florida) National Sales
Manager
Opening of US Branch for Brazilian Cereal Bar TRIO.
. Introduction of TRIO cereal bar to the US, Caribbean and Central
America retail markets through direct retail sales, distributor and
brokers building sales from $0 to $25,000 a month in the first
quarter.
. Placement of TRIO in: Walgreen's, Sedano's, Presidente, other
supermarkets and gas stations.
. Total number of point of sales increased from 0 to 400 within a 2
month period and doubled the next quarter.
. Reduced warehouse costs by 40% and office rent by 50%.
. Creation of business plan, sales force, distribution network, and
competition analysis.
. Participation in trade shows, fairs, exhibitions promoting TRIO cereal
bars.
. Focusing on in-store marketing campaigns to get the product to the
final customers.
Sep 2011 - Nov 2013 GOURMET SELECTIONS, LLC (Miami, Florida) Sales
Manager
Headed the commercial department of this importer and distributor of
European specialty food items. Responsible for new client development and
managing existing portfolio with special consideration to key accounts.
. Increased sales 25% first year and 20% following years.
. As a buyer for Mexico branch, Identifying suitable US and Canadian
products for export increasing monthly sales from $520,000 to
$730,000.
. Overseeing overall operations and improving profitability by 20%.
Dec 2010 - Jun 2011 BIEFEC, SL (Madrid, Spain) Sales Department
In charge of online sales for special effects equipment for the Spanish
market.
. Daily management of online store for special effects products:
answering e-mail petitions, processing orders and verifying payments,
shipments and invoicing processes.
. Increased visibility by 15% by enhancing website and adding links to
key social networks.
. Generated new sales that increased profit by 15% by targeting email
campaigns to previous buyers.
. Negotiating supplier prices throughout Europe and China.
Apr 1999 - Mar 2010 NIKAI, SL (Madrid, Spain) Export Manager
Export Manager for this manufacturer of conveyors for automation industry.
. Responsible for negotiating commercial offers and contracts with
international clients.
. Increased sales dependency from 5% to 50% on international markets
totally redefining the company's strategy.
. Visits with international clients to installations within Spain
increasing brand awareness in the market.
. Developing and managing commercial relationships with suppliers and
negotiating best offers.
Sep 1997- Dec 1998 MARKHOTEL, SL (Madrid, Spain) Commercial Manager
Headed sales department for this Hotel Chain Representation and Reservation
Center.
. Promoting and managing product to Tour Operators and Travel Agencies.
. Developing marketing plan and assisting in trade fairs and events
. Managing and updating client database, training sales staff and
supervision of delegations
May 96 - Apr 97 QUALITY HOTEL DORVAL (Montreal, Canada) Sales and
Marketing Director
. Directing and orientating sales force in all areas of commercial
activity.
. Increased sales 15% by re-organizing programs with Tour Operators and
Travel Agencies
. Developed new corporate business through sales programs, mailing and
marketing campaigns.
Education
2010-11 CAMARA DE COMERCIO (Madrid, SPAIN) "Incoterms and
International Transport"
"Techniques
for Payments and Client Management"
2010 CESMA (Madrid, SPAIN) "Advanced Marketing
Techniques"
1999 C.D. TUR (Madrid, SPAIN) "Negotiation Techniques
with Suppliers"
1992-94 HOSTA-Hotel and Tourism School "Hotel Direction and
Operations" diploma
(Leysin, SWITZERLAND)
1983-87 CONCORDIA UNIVERSITY (Montreal, CANADA) "Bachelor of Economics"
Language Skills
ENGLISH: Native SPANISH: Fluent FRENCH: Intermediate
level CZECH: Some knowledge
Personal Traits
Strong interpersonal and communication skills Advanced PC skills
Results oriented Professional appearance
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