Management Project

William James Whitfield

***** ******** ******

Boca Raton, Fl. 33434

Telephone: 561-***-****

Mobile Phone: 561-***-****

Email: *******.*********@***.***

RE: VICE PRESIDENT OPERATIONS, BRAND DEVELOPMENT & ASSET MANAGEMENT

Professional Profile:

A seasoned international hospitality executive, specializing in

"Managing" a diverse portfolio of operations and administering the complex

technical process of concept development, brand development and the asset

management for major facilities. My experience features world-class

hotels, resorts, theme attractions, entertainment malls, golf courses,

marinas, spa 'operations and mix-use residential/leisure facilities. My

experience is equally balanced between pre-development services, design

and construction management to in-depth operational management analysis

and turn-around/re-engineering services. I have successfully completed

projects representing many of the largest corporations, developers and

bankers in the United States, Canada, South & Central America, the

Caribbean and in "other" international locations. This broad experience

in project/programming management of turnkey projects has produced a set

of skills well suited to representing owners/developers/bankers on

difficult "Operational" platforms. As a consummate problem solver I enjoy

the demanding role of a fast paced energetic operational & development

environment. The multi-tasking demands of managing multiple sub-projects

and team members within master operational program environments are an

integral part of my management capabilities. As a dedicated team player,

much of my success has been based in an ability to encourage the best

performance and brightest answers from a partnered project team. I have

the experience to successfully manage multiple "Operational Platforms" and

keep them moving, on budget, on schedule with a grounded balance of

knowing when to step cautiously for risk avoidance and when to forge

ahead. MAJOR STRENGTHS INCLUDE:

Senior executive operations/planning specialist/ guru within the

Hospitality, Retail, Entertainment and Lifestyle/Recreation industries

worldwide encompassing, marketing, sales, catering/convention services

finance, strategic planning, general management, human resources,

housekeeping, engineering, retail, food & beverage, casino, and

recreation/entertainment departments. ($5.0 B corporations plus)

Comprehensive concept development & master planning knowledge pertaining to

design, planning, programming, construction, renovation and conversions of

both full service and luxury hotel & resort properties. (Brand & Franchise

management systems).

Reorganization/re-engineering turnaround specialist for major Hospitality

projects throughout North America & Internationally (mergers, acquisitions,

divestitures, reorganization strategies)

Training & development in multiple hotel, resort, mix-use retail,

lifestyle/recreation communities, marina, golf course & casino brand

standards (PIP) including W hotel, St Regis, Inter-Continental, Marriott,

Caesar's, Maho Bay Resorts, Westin, Jack Nicholas management companies.

i.e. negotiate/management/franchise agreements, hotel programming, pre-

opening plans, brand/franchise PIP design criteria's, financial analysis &

planning.

Brand, Product, pricing and menu engineering expert including

product/concept research & development (R&D), economic modeling, supply

chain product selection/cost profiles, commissary kitchen

design/management, Sous Vide specialization, EBIDTA economic modeling,

consumer qualitative/quantitative market research platforms (over 150

projects).

Foodservice retail master planner within the hospitality/leisure time

industry proving unique, never-before-seen concepts, designs and

merchandise delivery systems

Supply Chain/purchasing expert (worldwide) including warehouse

design/management, international purchasing, FF&E selection, commodity

purchasing, SOP standards, staff/development, training, vendor scorecards,

Q/A platforms, risk management, financial modeling, strategic planning,

ERP/Purchasing systems integration and property level management.

Management Skill Sets:

Exceptionally motivated and passionate pragmatic thinker, successful in

managing and blending both operational & developer expectations within

brand concepts and mix-use, sophisticated operational facilities, while

championing the guest experience at all times. A heightened "Expertise" in

leading the integration of complex operational departments, systems, IT,

security and engineering, consumer proposition and marketing/sales entities

for successful revenue & EBIDTA performance. My experience & background

includes "Numerous" brand/product/service experiences and unique cultural

understanding of western and eastern cultures and business practices.

MAJOR SKILL SETS INCLUDE:

Real Estate Management/Site Selections

Hospitality/leisure/Recreation Design

Feasibility Studies & Economic Modeling

Project Risk & Compliance

Turn Around/Re-Engineering Planning

Project Concept & Visioning

Master-Planning for Major Projects Capital

Strategic Planning

Operational Programming/Management to $5B P&L Asset

Management & Systems

Architectural, Design & Construction leadership

Marketing/Sales/Catering Strategic Planning

Operational Planning & Systems Management Supply Chain

Management/Development

Training Systems Development/Design

Operational Q/A Systems Development

Experience:

Whitfield Enterprises, Inc., Boca Raton, Florida

December 1993 - November 2004

October 2006 To Present

President/CEO

A "Full Service" operations, concept design, master planning, and re-

engineering Consultative firm specializing within the

Hospitality/Lifestyle/Leisure and Recreation Industries (Worldwide),

including; hotels & resorts, lifestyle/residential communities, theme

parks, office/condo complexes, sport/recreation & entertainment facilities,

Food & Beverage/mix use retail centers, golf courses, marinas, restaurants,

quick service restaurants, fine dining. WEI comprises a strong relationship

with multiple International, American & Canadian hotels, resorts and

development companies. (Five star, luxury, mid-market, full service &

limited brand concepts) Please see Client/Forum & $100M Project list for

reference.

Oversee all activities including operational re-positioning strategies,

SOP/systems development, supply chain management infrastructures, re-

engineering platforms (operations/marketing/brand development) design,

development, program/project management, master plans for major projects

($5.0 Billion plus), concept development, bank/developer representation,

feasibility studies, brand/management company selection,

franchise/management agreements & negotiations, financial analysis &

planning, construction phase services, occupancy phase services, mergers &

acquisitions programs, cap-ex/renovation planning, FF&E specification &

purchasing, client retention, market research, financial analysis, economic

modeling, public relations, to name a few... Project scope of work included

Baha Mar Development Co., NASA, Goods and Services Administration (GSA),

Department Of Defense (DOD), Various Port Authorities (Airports & Trade

Centers), Pearl River Resort, Town of Seaside, Disney, Universal Studios,

Windows on the World, Mall of America, Marriott's Frenchmen's Reef, Maho

Bay Resort, Bronx Zoo, Biltmore Estates to name a few...

Baha Mar Development Company Ltd., Nassau, Bahamas

November 2004 - October 2006

Vice president/Senior Project Director/Hotel Operations

Phase One: Senior Hotel Consultant (Due Diligence): responsible for a seven

month due diligence analysis and audit to purchase three full service hotel

properties within Cable Beach, Nassau, Bahamas. ($200M Purchase Price).

Resort operations included Nassau Beach Hotel (400 Rooms), Wyndham Hotel &

Casino (866 Rooms, 50,000 Sq. Ft Casino Floor) and Radisson Hotel (700

Rooms) including all Front & Back of house facilities, casino, golf course,

beach/pool operations.

Phase Two: Senior Vice President Food, Beverage, Conference/Catering,

Purchasing, Recreation, Entertainment and Golf Operations: responsible for

the management, operations, planning, re-positioning, design, development

and execution of a new two-year master plan (Cap-Ex $135 Million) for all

operational departments identified above. Designed and developed seven new

restaurant and bar concepts, 3 new retail operations, a new entertainment

concept/night club, enhanced golf course operation, new beach/pool &

recreation program concept, introduced new master distribution supply chain

management system achieving an 8% savings in raw purchase costs pertaining

to a macro 45M spend ratio.

Phase Three: Senior Project Director/Hotel Operations: responsible for the

development of concepts (Hotel Operations), schematic designs, construction

design documents for a new $ 2.5 Billion mega resort. Mega resort included

W Hotel (300 Rooms), Westin Hotel (750 Rooms), Caesars (1050 Rooms) with

100,000 sq. ft. casino and 54 super suite/villas, St Regis Hotel (200

Rooms), 125,000 sq. ft. Retail Village, new 18 Hole Golf Course (Jack

Nicholas) and 65,000 sq. ft. Commercial Village. In addition was

responsible for the design/development of all peripheral resort operational

facilities including beach, pool, central warehouse (150,000 sq. ft.),

central laundry (88,000 sq. ft.) and adjoin MEP and

parking/security/intergraded technology operational infrastructures. During

this same period was also responsible for the design and execution of $90

Million renovation plan for the existing Radisson Hotel (700 Rooms)

including five new restaurant and bar concepts, new pool/beach experience

and completely revamped rooms, catering/conference services. Fitness and

public space profile.

ADDITIONAL PROFESSIONAL EXPERIENCE

Fessel International, Newport Beach CA

February 1991 - December 1993

Strategic planner/Senior Strategist for an international design/master

pan group

Specializing 100% turnkey management programs projects within the theme

parks,

Airports, hotel/resort, retail and non-tradition foodservice channel

markets.

Handley-Walker Group, Valencia CA

October 1990 - January 1991

Independent Consultant, Directed Tourism Fabric Study Dutch Antilles

Government

($1.5 Billion Tourism Industry)

EDUCATION:

Management Training / Apprenticeship Program (Culinary, Sommelier,

Catering)

Equivalent to Bachelor's Degree

Pillar and Post Hotel & Resort, Niagara on the Lake, Ontario Canada

School of Executive Hotel & Restaurant Management, Administration

University of Guelph, Ontario Canada

Continuing Education

Public Relations / Crisis Management

Project Management Certification

Dale Carnegie Successful Selling Techniques

Six Sigma

Supply Chain Management Systems

Disney Business Development

Mica Organization & Development Management Training

Past Memberships

National Association of Professional Consultants

RECENT ACHIEVEMENT HIGHLIGHTS:

> Urban Development Project, Dania Beach, Florida, defined "Concept" &

"Master-Plan" with "Funding Analysis" to revitalize a downtown urban

area ($200M) encompassing a 200 room boutique style hotel, 800

condos/apartments/villas, 100,000 sq. ft. retail village, Library,

parking garage, new City Hall & Emergency Disaster Center.

> New Theme Park Attraction, Dominican Republic, defined 'Master-Plan" &

"Business Structure" to develop a new Caribbean style Theme Park

attraction ($350M) including marina, 500 room resort, spa, water

attraction, theme Caribbean style Theme Park, aquarium and retail

village/city center.

> Restaurant, Catering & B&I design, development, construction

management of several "International" restaurant & B&I, Concepts,

design & development of several restaurant, catering & bar operations

($100M) in Africa, India, UAE, Bangladesh, and China.

> Leisure/Recreation Residential Community, Costa Rica, developed,

"Master Plan" & "Concept" profile with " Funding Analysis" for a 4000

unit residential/leisure/recreation community ($560M) including

marina, two 18 hole golf courses, spa, 300 room hotel/resort, downtown

retail village, gourmet supermarket, gas station, recreation/leisure

park.

> Mix-Use Development Project, Vietnam, "Master Plan" advice, business

structure with "Funding Analysis" for a new City Development ($2B)

that included 36 hole golf course, 500 golf residential units, 500

residential villas & condos (downtown), business commercial district,

medical wellness center, marina, multiple 4* resorts, retail village

and water park with outdoor entertainment venues.

* Boutique Hotel Re-Purposing, New Jersey, defined scope of work, design

brief, and interiors concepts with real -estate acquisition strategy.

Boutique hotel included 60 rooms, restaurant, theme lounge,

kitchen/room service, rooftop leisure concept, public space planning

and interiors, BOH/FOH plans and front of house reception planning.

* Boutique Hotel Design, China, defined scope of work and programming

including facility (BOH/FOH), interior design, F&B conception, room

mix & matrix for a 40 rooms & suites, business center, restaurant,

lounge, retail, meeting spaces, fitness/day spa and exterior

landscape.

Please refer to the WEI Project $100M Development/Concept/Construction

Management profile for reference as to William Whitfield capabilities,

skill-sets and Project Management attributes.

Contact this candidate