Development Marketing

Aaron G Costa

***** ***** *** *** *******, CA ***25 – 917-***-****

***********@*****.***

Experience:

HERO Consulting – Los Angeles 10/2014 - Present

Brand Strategy Consultant

Providing strategic consulting for organizations driving the development of high impact Digital Marketing efforts.

Also acting as a conduit between Agencies and Brands to ensure maximum ROI on Agency endeavors by vetting

and refining proposed strategy, tactics, budgets and allocations.

Clients include: Google, Sears and American Express

KERN – Los Angeles 3/2014 - 9/2014

Vice President, Digital

Development and management of Digital Marketing services and operations for an Omnicom direct response

agency. Lead efforts to expand capabilities and refine or expand existing offerings to increase efficiency and

revenue. Also tasked with expanding B2C client base through targeted business development.

Responsibilities:

● Business Development

● Oversight of Digital strategy, creative, development and execution

Clients included: DirecTV, Symantec, and Merck

Epsilon – San Francisco 1/2012 - 1/2014

Senior Director

Acting as executive leadership on the Google account. Tasked with overseeing Strategy, Creative, Client Services,

Operations, Production and Business Development with a staff of 150+, located onsite in Dublin, Ireland, Mountain

View, CA and San Francisco, CA.

Responsibilities:

● Development of Acquisition and Customer Marketing programs for several Goggle business lines including;

AdWords, Play, YouTube, Maps and Analytics

● Ensuring achievement of all client goals related to successful program development, completion, quality and

delivery

● Responsible for P&L - 8M initial engagement increased to 28M annually in 18 months

● Increased account value by expanding core services from Production focus to Strategic services and creating

efficiencies at scale for Marketing Operations

● Creation and ongoing refinement of Hyper Targeted Programs drove attributable AdWords revenue by drastic

increases QoQ

iNDELIBLE – New York 3/2009 - 1/2012

Group Director

Group Director, reporting to the CEO and tasked with managing strategic development, agency operations, process

and business development.

Responsibilities:

● Created multi-channel marketing strategies including requirements and success metrics

● Developed and managed client relationships

● Oversight of strategy, creative, planning, development and execution

● Won Agency of Record (Digital) for Kmart and increased online Footwear sales by 15%

Clients included: Sears, Kmart, Tommy Hilfiger, Victoria’s Secret, MAC, Sephora, David Yurman, Allergan, Mizuno

Laure Mercier, Schering-Plough, ScoopNYC and Mikimoto

R/GA – New York 6/2008 - 2/2009

Senior Producer

Account lead for SC Johnson. Annual engagement value of $27M for support of Digital Marketing initiatives for 18

SC Johnson brands including Glade, Windex, Raid and Ziploc. Oversaw development of Digital programs including

web sites, content, display advertising, Mobile and Customer Marketing programs.

Responsibilities:

● Realization of client’s brand vision for multiple CPG product lines for Digital channels

● Ongoing refinement of Agency service offerings

● Creation of strategic briefs, budget rationales and production plans

Visual Goodness, Inc. – New York 10/2005 - 6/2008

Executive Producer

Managed and delivered large scale engagements for numerous Advertising and Marketing Agencies. In addition,

procured new business opportunities, expanded core services and expanded existing relationships from production

vendor to true strategic partner.

Responsibilities:

● Multi-channel campaign and program creation

● Branded content development

● Business Development and Client Services lead

Clients included:

● Organic - Bank of America - Creative, Strategy and Production for numerous campaigns

● R/GA - NIKE, UPS and SC Johnson - Display Advertising campaign development

● Digitas - American Express - Creative, Strategy and Production for numerous campaigns

● Y&R - Xerox - Creative, Strategy and Production for numerous campaigns

● TracyLocke - Hershey’s - Digital focused campaign with Broadcast as final component

● Atmosphere - AOL - Display Advertising campaign development

● TBWA/Chiat/Day - Production of pharmaceutical MOA’s for product launches

● TribalDDB - Neutrogena - New product marketing campaign development

Hero Consulting – Los Angeles / New York 4/2001 - 9/2005

Managing Partner

Managing partner of a diversified consulting firm, which provided strategic services to media and publishing

organizations. Focused on deploying structure, processes, technology and staffing for digitally focused internal

Marketing teams and efforts.

Responsibilities:

● Business Development and Client Services lead

● Oversight of strategy, planning, development and execution

● Management of day to day operations

Clients included: Time Inc., Time Warner, McGraw Hill, Riot Pictures and Disney

HundredWatt Inc. – San Francisco 7/1999 - 3/2001

Chief Operations Officer, Managing Partner

COO and a Managing Partner for an Interactive Advertising and Marketing Agency.

Responsibilities:

● Management of day to day operations

● Oversight of strategy, planning, development and execution

Clients included: Starbucks, Electronic Arts, Time Inc., Burton Snowboards, Nixon Watches, Vans and PeopleSoft

Time Inc. New Media – New York 7/1996 - 7/1999

Director, Production

Senior staff member at the Time Inc. division created to manage and pursue new media opportunities for Time Inc.

properties.

Responsibilities:

● Management of production and operations for entire Time Inc. network of web sites

● Development of Advertiser sponsored events and co-branded custom publishing

Various – Los Angeles / New York 2/1994 - 6/1996

Producer

Oversaw production of Music Videos, TV commercials and feature films for various production companies.

Responsibilities:

● Management of budgets, schedules, locations and all production logistics

● Negotiations with all Guilds, Unions and Agencies

Clients included: Mortal Films, Propaganda Films, USA Networks, Sony and MTV Networks

Education

● School Of Visual Arts – BA – New York City

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