Marketing Sales

DILAN DORAISAMY

** ******* ******** • Toronto, ON • M1B 1J5 • (C): 416-***-**** • *****.*********@*****.***

OBJECTIVE

To obtain the Sales position at WBR as a recent business graduate where bringing a diverse educational and

professional background proves valuable to the firm.

SKILLS PROFILE

• Understood Capstone client`s demands and effectively proposed findings both written and orally in

boardroom meetings. Expressed valuable information to Game Magazine`s target market using social

media.

• Devised successful marketing strategies for Game Magazine by using relevant marketing theories

learned in the classroom

• Counted cash and product inventory before and after daily operations to maintain precise financial

accounts for Vital Link. Set out a low cost marketing budget for Game Magazine which incited effective

and efficient results.

• Assessed situations where customers were unsatisfied with products by quickly resolving issues through

active listening and appropriate reimbursements while at Vital Link. Examined the root cause for

Oshawa`s struggling downtown and recommended retailers that would help invigorate the area for

Capstone.

• Monitored and tracked deliveries for couriers by making sure packages were sent in orderly and timely

manner for Symcor. Set out a step by step procedure to conduct an accurate vacancy assessment for

retailers in the downtown core for Capstone.

• Collaborated successfully within a team by setting out clear objectives and roles for Capstone clients.

Reached out to major industry players by proposing beneficial partnerships in the future for Game

Magazine.

• Proficient use in Microsoft Office Programs (Excel, Word, Project, Visio), CRM Salesforce

PROFESSIONAL EXPERIENCE

Dairy Merchandiser Vital Link & Event Marketing Inc. Toronto, ON

2012

• Increased profit margins by 15% through sales of Haagen-Dazs and Nestle ice cream while keeping stock

of items by maintaining cash register and accounts for the day to come

• Initiated transactions with potential customers by communicating product value and worked effectively

with all coworkers to ensure an efficient and safe environment

• Effectively dealt with complaints and defective products by maintaining customer satisfaction through

customer retention methods

Marketing Associate/ Client Liaisons Game Magazine Mississauga, ON

2010 - 2011

• Increased magazine awareness by creating content, designing and implementing digital marketing

strategy through social media outlets like Twitter and Facebook

• Utilized social media analytics to track usage of demographics, analyzed figures, revised messaging to

appeal to appropriate target market and identifying other possible market segment opportunities

• Secured new partnerships for publication with industry leaders using strong communication skills and

business-to-business relations

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• Structured and implemented YouTube video marketing strategies that resulted in over 20,000 hits

Courier Assistant Symcor Inc, Toronto, Ontario

2011

• Aided couriers with day to day activities such as loading and unloading vehicles for delivery,

scheduling/organizing daily package routes throughout Canada

• Kept track of physical transports and made sure items were transported on time and in deliverable fashion

• Aided in the transportation of banking information by regularly stocking docks with up to date financial

records

• Organized warehouse and office by labeling and cleaning space and supplies to ensure a safe and joyful

workspace for all

FORMAL EDUCATION & KEY PROJECTS

Business Commerce (Honors) University of Ontario Institute of Technology Oshawa, ON

2010 - 2014

CAPSTONE PROJECT

Retail Gap Analysis Oshawa Downtown Revitalization Oshawa, ON

2014

• Conducted a gap analysis for Oshawa’s BIA by evaluating downtown retailer success and potential using

demand/supply estimate tools, vacancy tests,

• Assisted in BIA meetings which discussed economic, marketing, and infrastructure issues within the core

by proposing possible retailers that increase vibrancy build foot downtown by catering to the millennial

generation

• Clearly recognized client`s expectations and worked effectively within a team to achieve said goals

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