Megan Hansen
**** ****** *******, ** ***** 248-***-**** **********@*******.***
Professional Experience
Chain Drug Marketing Association 2011 to Present
Chain Drug Marketing Association (CDMA) is owned by over 100 regional drug chains, independent
pharmacies, regional drug wholesalers, specialty distributors and buying groups representing over 6,000
retail doors.
Communications & Events Manager 2014 to Present
Create and implement communications and marketing campaigns
Execute social media campaigns through the use of Facebook and LinkedIn accounts
Design and implement all marketing communications to prospective and current buyers and
suppliers
Create standardized templates for daily email communications to buyers
Manage and update all website content
Collaborate with Director of Marketing on various marketing initiatives
Create and implement strategic marketing plan for annual Trade Expo
Execute cross promotional marketing strategies for Trade Expo exhibitor and buyer registrations
Design, editor and creator of Quarterly Trade Magazine
Manage online event registration
Research and negotiate suitable venues to meet requirements and budgetary needs
Facilitate communication with outside professionals, including venue management, caterers, and
contractors to ensure efficient running of annual Trade Expo
Manage event budget and timelines
Communications Coordinator/Assistant Category Manager 2011 to 2014
Created and designed quarterly trade publications
Developed and implemented marketing strategies for new program launches
Composed catalogs, sell sheets, and various marketing materials
Marketed and launched new products and programs to retail
Served as project manager on execution and implementation of new Customer Relationship
Management program
Redesigned website using YourMembership.com and HTML coding
Coordinated inventory and shipping with vendors
Assisted Category Manager in forecasting and purchasing
Caterer One 2010 to 2011
Caterer One was a local, independent catering company specializing in off-site events.
Catering Sales Manager
Conducted sales calls to past and future clients
Conducted meetings with clients to plan events and follow up on event details
Prepared contracts and proposals, updated event calendar and prepared event planning sheets
Oversaw and managed staff on all catered functions
Responsible for sales and marketing, including creating sales advertisements in local media,
redesign and maintenance of websites
Researched and visit venues, and maintained preferred venues list
AT&T 2008 to 2010
AT&T is a leading provider of wireless, Wi-Fi, high-speed Internet, voice and cloud-based services.
Assistant Store Manager
Assisted Retail Store Manager in daily operations of store, including scheduling, maintaining
inventory levels and conducting physical inventory checks
Responsible for ensuring efficient, courteous handling of customer requests, including sales,
problem resolution and technical troubleshooting; received excellent customer feedback
Responsible for daily observations, coaching and feedback sessions with sales representatives,
leading to low turnover and high retention
In challenging economic times, our location was in the top 50% of our district for 2009
Potbelly Sandwich Works 2004 to 2008
Potbelly Sandwich Works is a neighborhood sandwich shop with over 300 restaurants in 18 states.
General Manager 2007 to 2008
Responsible for all sales and marketing, including all in-store and outside sales
Responsible for weekly and monthly sales and labor projections and analyzing monthly Profit &
Loss Statements to determine trends, sales and forecast future business
Managed a team of 4 managers and 35 associates
Developed par levels based on sales trends, and weekly ordering from vendors
Responsible for all associate hiring, training, and development of management team
Promoted to General Manager based on strong leadership skills and performance; opened the
Farmington Hills store
Served as a consultant to new General Managers on other store openings
Manager 2004 to 2007
Managed up to 10 associates, including scheduling, hiring, orientations, training, and
performance reviews
Responsible for ordering food inventory and supplies, receiving orders, and weekly sales
projections
Assisted General Manager in store opening, hired approximately 30 employees, physically set
up the dining room, and conducted job fairs
Acted as General Manager in GM’s absence, reporting directly to District Manager
Athletic Club Banquet Center 2002 to 2004
The Athletic Club Banquet Center hosts a multitude of corporate events, weddings, and social events.
Assistant Event/Catering Coordinator
Assisted Event Coordinator in selling, booking and designing events for a multi-function property
Served as main Event/Catering Coordinator for a six month period, overseeing all bookings and
events
Prepared contracts, weekly functions sheets, on-site setup, design, and coordination as needed
Scheduled staff, contracted for services and supplies
Followed up with clients regarding quality improvement and future events
The Arbor Consulting Group 1996 to 2004
The Arbor Consulting Group is a national human resources risk management and compliance consulting
company specializing in affirmative action, human resources compliance and employee relations.
Office Assistant
Responsible for front-line customer service, directing and managing inquiries from clients
Responsible for general office duties; answering phones, copying and faxing, and ordering
supplies
Prepared client presentations and other client reports
Designed computer graphics and Arbor web site
Education
Bachelor of Arts Degree, Hospitality Business, May 2004
Michigan State University
Computer Skills
Experience with Microsoft Office programs (Word, Excel, Powerpoint) and Adobe Creative Suite
(Photoshop, Illustrator, InDesign)
Ability to work with several operating systems, including Windows and Mac OSX
Basic knowledge of website design software and HTML coding
Implementing and updating ACT and Yourmembership.com CRM Database
Email marketing through Yourmembership.com and MailChimp
Social media updates through Hootsuite, Facebook, and LinkedIn