Candace Daugherty
Charlotte, NC 704-***-**** ( *******.*********@*****.***
Marketing Account Executive
. Top-ranked Account Manager with a 10-year history of marketing success.
Recognized for contributions to record-setting sales figures, brand
management, client retention goals, territory startup/expansion and new
account development.
EXPERTISE
Social Media Manager Effective Email Blasts
Project Management On-line Community Mgr.
Relationship Building Client Training for
Success
PROFESSIONAL EXPERIENCE
NTN Buzztime Inc.- Carlsbad, CA
Account Executive 4/2009 to 10/2014
Focus on growth and retention needs of 1.3 million annual revenue of
North and South Carolina regional territory of restaurants and taverns
while adding bottom line margin and growth to NTN.
. Results:
. Continually grow our marketable end user outreach of 313,463 Player
Loyalty Program- Players + memberships by B2C interaction, education
and social media outreach.
. Work cohesively with 3rd party vendors on collaborative marketing
campaigns to maximize clients' investments. Create and implement
sponsorship proposals.
. 97% retention rate quarterly of current customer base through remote
and onsite support, sales and contract management, assisting in
marketing plans and serving as a consultant for promotions and revenue
increasing events.
. Travelled throughout United States to train customers on product and
sales success.
. Built and manage regional social media sites to engage customers and
end-users, build brand recognition and community involvement including
fb, twitter, Instagram and grew community by 20-65% per quarter.
. Worked with marketing team on new product launch.- Samples available
upon request.
Kellogg's- Snacks Division- Charlotte, NC
Territory Manager 6/2005-3/2009
Results:
. Continually exceeded budget 8 qtrs. in a row. Finished 2007 in top 10% of
Zone in sales to budget.
. Category management IRI and Nielsen trained.
. Identified marketing and growth opportunities which increased overall
sales from 8-35% per qtr.
. Created successful in-store marketing campaigns for new product launches
and various go-to-market strategies.
. Trained and led part-time merchandizing team using coaching and feedback
sessions.
Responsible for sales in Charlotte region territory with a budget of $1.2
million annually.
EDUCATION
College of Charleston, Charleston, SC Communications 5/1998
[pic] [pic] Salesforce, Net Suite, Constant Contact, Office Suite, Adobe
Photoshop and more
[pic] Volunteer: Marketing Manager WPT Carolina Ace's League since
9/2014