Marketing Sales

Business Administrator

Maria Fernanda Moran Crespo

**** ************* ****. *****, ** 33172

*********@*******.*** / (786) 899 - 6639

CAREER OBJECTIVE

An experienced professional who is highly motivated and has vast knowledge of the retail industry.

Commercially aware and highly successful in driving business forward through increasing sales

performance, business development, marketing strategies and H.R skills. Can relate well with

people at all levels and has the flexibility of working as part of a team.

Proven ability to maximize sales and profitability through excellent service and the effective

management of retail space.

KEY SKILL

Decision making and problem solving.

People management.

Cost control, budget control and financial management.

Ability to work as part of a team.

Sales, marketing and merchandising.

Effective administrative procedures.

Superb oral and written communication skills.

Flexible, open to ideas and willing to learn.

Leadership skills.

Communication, coordination and analysis skills.

Experienced in the recruitment and training of staff.

Excellent organizational skills.

AREAS OF EXPERTISE

Marketing & PR Administration

Stock management IT skills

Operational management People Management

Merchandising standards Retail Marketing

Inventory Control Retail knowledge

WORK EXPERIENCE

MISAKI ECUADOR - Jewellery Sector

Commercial Manager

November 2012 – November 2013

DUTIES

Implement strategic plans to maximize brand potential.

Analyzing sales figures and forecasting future sales volumes.

Recruiting, training, supervising and appraising staff.

Proposing and implementing promotions and special offers

Controlling and maintaining the budgets and expenditure.

Ensuring the store operates efficiently and effectively in all operational areas such as stock

control, admin and presentation.

Creating new business proposals.

Putting together promotional materials, programs, and events.

Researching and analyzing competitors.

Providing administrative support to the Sale team.

Assisting with event planning logistics.

Implementing marketing and advertising campaigns.

Managing customer relationships.

L’Occitane Ecuador – Cosmetic Sector

Corporative Coordinator

November 2010 – October 2013

DUTIES

Ensuring that all administration procedures are followed to Company standards and audit

requirements.

Greeting all incoming visitors to the office in a friendly, professional, hospitable manner.

Processing incoming and outgoing mail.

Updating employee administrative records.

Making sure that the office is complying with relevant Health & Safety legislation.

Receiving deliveries.

Helping the company to maintain relations with partners and suppliers.

Answering e-mail, phone, fax and postal queries.

Coordinating business events, and travel requirements for senior managers.

L’Occitane Ecuador – Cosmetic Sector

Marketing Coordinator

November 2008 – October 2010

Responsible for overseeing complex multichannel campaigns and working with advertising

agencies to create innovative marketing strategies.

Coordinated execution of email broadcast campaigns, public relations, marketing trade

shows and events, outbound calls, media advertisements, field promotions, customer

communications, and other marketing plans.

Represented companies in different branding activities – Corporate events, trade shows

and marketing conferences.

Assisted company marketing managers in coordinating and integrating various marketing

and communication activities.

EDUCATION

TECNOLOGICO DE MONTERREY

May 2011 – October 2011

Strategy Management of Human Post -Graduate

Resources

INTERNATIONAL UNIVERSITY OF ECUADOR

March 1999 - July 2004

Commercial Engineer Degree

LANGUAGES

English: Intermediate written and spoken

Spanish: Native

REFERENCES: Available on request

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