Business Development

Hemanth Shah *

Hemanth Shah

***********@*****.*** 226-***-**** ca.linkedin.com/in/strategicinnovator/

Career Profile

• Retail and multi-media (TV/Print/OOH/Retail/Digital/Mobile), advertising and marketing professional

• Experience in forging partnerships, business development and management consulting to C-suite

• Creative problem solver with strong communication, negotiation and analytical skills

• Worked on SaaS models with multi-national teams to achieve record profits in diverse businesses

• Innovation of the year and Media campaign of the year winner for Nokia Lumia launch

Education

Master of Business, Entrepreneurship and Technology (MBET) 2014

University of Waterloo - Engineering

Top 5 of Class (recipient of 2 prestigious graduate awards)

2004

Master of Business Administration (MBA)

Institute for Technology and Management

Bachelor of Science in Chemistry, Botany, Zoology (B.Sc.) 2002

Bangalore University

Work Experience

Head of Business Development, North America

AdSparx (Start-up with patented in stream video ad insertion technology)

2014 – Present

• Pitching SaaS model to high value clients & • Market research, SWOT analysis, business

presenting proof of concept model development, business strategy, market

• Cold Calling, Business networking for business validation, design thinking, customer and

product development

development

Consultant – Strategy & Business Development

Flybits - University of Waterloo (Patented Context aware software technology start-up)

2013

• Delivered the go to market strategy, revenue strategy and financial projections

• Recommended a strategic shift from B2C to B2B2C model based on market research, need gap analysis

and consumer feedback which was accepted and accordingly aligned

• Identified new customers and markets for quicker revenue generating opportunities

Head of Business Development 2012

Tete-a-Tete Technologies (Start-up Digital media agency)

•Led a team of writers, designers and media specialists and Pitched in an extremely competitive domain and

won integrated media campaigns across TV/Print/OOH/Events/Digital/Mobile for 6 major clients for a

billing totaling $4 m

•Specific duties included developing and implementing websites, ecommerce platforms. Specific duties

included:

Hemanth Shah 3

Lead generation and management/Business plan development

Inbound marketing campaign creation and implementation

ROI metrics and campaign performance analytics

Chief relationship manager and custodian of CRM database

Head of Business Development

LMG Mediabrands - IPG Group (2nd largest media agency. Billing ~ $400 m)

2010 – 2012

• Pitched and won agency of record business for Unilever, Nokia, Expedia and Tata Financials and

achieved an overall approximate billing of $25 million

• Lead managed a team of 67 with 4 direct reports. Redesigned the marketing process and won 47 media

campaigns to turn around agency to record profits

EVP and Revenue Head

Times Innovative Media - Times Group (Top media owner. Turnover ~ $1200 m)

2008 - 2010

• Led the Indian and UK sales office. Achieved sales growth of 19% y-o-y to $30 million

• Negotiated multi-million dollar contracts with top clients like HSBC, Samsung, Damac and media owners

through direct negotiations (non-brokered) to realize 11% cost savings and 19% increase in profit margin

• Led and managed a team of 39 sales people with 6 direct reports. Worked with 600+ clients

• Collaborated with legal counsel to analyze prospective clients and conduct due diligence prior to

negotiations

Strategic Business Unit Head

Future Group (India’s top organised retailer. Turnover ~ $1700 m)

2005 –2008

• Lead managed Future TV- digital signage network and Digital OOH campaigns

• Hired and managed a sales and operations team of 27 people with 6 direct reports

• Worked with over 100 clients on 100+ Point Of Presence and Point Of Sale campaigns

Select Technical & Computer Skills

Microsoft Products : Microsoft Office: Excel, PowerPoint, Word and Outlook

Marketing tools : SEO, SEM

Sales Tools : CRM (Nimble, Salesforce)

Certifications & Professional Development

Certified Management Consultant (CMC) Eligible for Certification

Technical Sales Certification Sept 2013 – Current

Honours & Awards

MBET Achievers for Academic Achievement January 2014

University of Waterloo - Faculty of Engineering

Senate Graduate Scholarship for Academic Excellence March 2014

University of Waterloo – Graduate Studies

Volunteer Experience

Hemanth Shah 4

Social Media Crew – University of Waterloo Innovation Summit

Volunteer – Jumpstart event of the Accelerator Centre 2013 – 2014

International student orientation - University of Waterloo Student Success Office

Activities & Interests

Bangalore University Cricket (Team Captain), Travelling, Thrillers – Movies, books

Languages

English (Native), Hindi (Native), Gujarati (Native), Kannada (Native), Tamil (Fluent)

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