Sales Management

MARVIN SIMS, CPA

E-mail: *********@*****.***

* ******** ****** * Scarsdale, NY 10583 * 347-***-****

PROFESSIONAL SUMMARY

Business-savvy senior executive with Big 4 public accounting background and

experience in financial management, strategic pricing & revenue management,

financial planning, process improvement, leading cross-functional teams and

providing high-level strategic business management for growth companies.

Successful in creating strategies resulting in revenue growth and cost

savings, implementing performance metrics, financial structuring and

negotiating complex transactions, and building high-performing teams.

Proven leader adept at strategic thinking and effective communication,

simplifying complex issues and viewing business holistically. Problem

solver with a talent for repositioning business strategies to maximize

goals.

KEY STRENGTHS

Strategic & Financial Developing Budgets & Financial Analysis &

Planning Forecasts Modeling

P&L Management & Customer Vision & Organizational Business Partnering &

Focus Leadership Alliances

Strategic Pricing & Deal Delivering Results & Developing Budgets &

Negotiations Decision Making Forecasts

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

Broadridge Financial Solutions - NYSE:BR (former subsidiary of ADP) NY, NY

2005 - Present

Publicly traded company with $5.5B market cap; leading global provider of

technology-based outsourcing solutions for investor communication and

securities trade processing services to the Financial Services industry.

Global Head of Strategic Pricing and Deal Support, 2012 - Present

Selected by senior management to lead a global strategic pricing and growth-

orientated sales transformation initiative. Tasked with building a global

pricing center of excellence, developing value-based pricing strategies and

implementing best practices that enhance revenue growth and maximize

profitability. Responsible for financial structuring and negotiating large

complex multi-business unit deals, includes developing and setting standard

pricing, discounting guidelines, bundling strategies and creating sales and

pricing infrastructure to improve price quoting cycle time for new deals

and enhance revenue retention levels for client resigns.

. Spearheaded the sales and pricing reengineering process, resulting in

$36M of incremental recurring revenue by implementing standard pricing,

creating a methodology for defining standard product set, identifying

cost driver dynamics and developing predictive standard cost, and

creating negotiating strategies and standard value-selling playbooks for

new deals and contract resigns

. Created a Global Pricing Center of Excellence and implemented a deal

review committee process, resulting in transforming the pricing function

from a transaction order-taking function to a strategic proactive deal

support function, enabling the business to reduce price quote cycle time

by 50%, increase pricing points by 10-15% and win new business

. Developed the first-ever capacity metric model for Business Processing

Outsourcing services, enabling the company to profitably price the BPO

service and create predictive capacity planning metrics, ultimately

leading the business to a path of profitability.

Vice President of Regulatory Affairs & Strategy, 2010 - 2012

Quasi-strategy and business operating role responsible for identifying and

formulating new product and revenue enhancement opportunities given SEC

regulatory changes. Responsible for government relations, policy research

and development, and strategic planning for several of the firm's strategic

electronic products and big data initiatives. Tasked with being subject

matter expert on corporate governance, proxy processing and related pricing

models and shareholder communications for SEC, corporate issuers and

industry groups.

. Designed patent-pending product concept for new retail investor vote

management platform that is being used as the framework to address the

SEC and industry mandate to increase voter participation rates amongst

retail investors.

. Developed and implemented company strategy to manage regulatory impact of

Dodd-Frank legislation and SEC rule-making Concept Release on Proxy

Processing, and identified business growth opportunities and risk

mitigation plan.

Vice President of Investor Relations, 2006 - 2010

Appointed by CEO to lead Investor Relations function during the spin-off

and initial public offering and act as primary communications interface

between company management and the investment community. Responsible for

maintaining complex relationships with institutional investors and analyst,

as well as implementing targeting programs for adding new analysts and

shareholders. Tasked with analyzing and interpreting financial data,

developing strategic messaging points, drafting earnings releases, investor

presentations and key speaking points for the quarterly investor earnings

calls.

Marvin Sims, CPA

E-mail: *********@*****.***

Page 2

. Launched spin-off by creating first-ever investor relations

infrastructure, included developing external and internal communication

guidelines and policies, implementing software and technology platform

for monitoring stock, peer group and investor activity, hiring and

training staff, and developing workflow processes to support quarterly

earnings webcast with investors and analyst community.

. Implemented a strategic investor communication and crisis management plan

that defined key business metrics, provided the appropriate business

transparency that resulted in the company's stock price outperforming the

Dow and S&P 500 by more than 20% during the 2007 financial crisis.

CFO Fixed-Income Processing Division, 2005 - 2006

Responsible for financial reporting, strategic financial planning and

product pricing, business analysis, developing and interpreting key

operating metrics,, providing financial and business advice to business

unit GM and senior staff members, and partnering with sales, and account

management on client contract negotiations.

. Revamped and simplified the strategic planning process by integrating

product strategy, sales objectives, operating metrics and financial

metrics, and creating linkage with the fundamentals of industry market

sizing and market share analysis, resulting in a clear strategy with

executable initiatives to generate long-term revenue and profit growth.

. Created comprehensive pricing strategy, standard pricing guide and

underlying pricing models, resulting in rationalized pricing across

products and client base, and a flexible and disciplined pricing

structure to drive profit maximization.

DST Output, Inc. (subsidiary of DST Systems, Inc. NYSE:DST), Melville, NY

1997 - 2004

A $100M multi-unit hi-tech print, fulfillment and distribution company

providing marketing software, graphic design, and print manufacturing and

distribution services to the financial services and healthcare industries.

Vice President Finance & GM Retirement Solutions, 2002 - 2004

Vice President Finance, 1997 - 2002

Recruited and promoted to spearhead the turnaround of the newly acquired

facility and to develop business strategies for the integration of multiple

manufacturing plants. Responsible for strategic planning, business

analysis, financial reporting, product pricing and costing, sales

operations, and developing operating metrics and financial controls.

Tasked with building finance organization for newly created division,

included developing policies and procedures and management reporting

infrastructure. Assigned concurrent executive responsibilities for

restructuring troubled $20M business unit.

. Transitioned business from a single production site with $9M in annual

revenue to a multi-site company with annual revenues over $100M and

engineered strategic business turnaround of unit from a 3-year annual

lost run rate of $3.5M to a $250K profit within 15 months by successfully

integrating the fulfillment and print manufacturing operations.

. Implemented strategic plan for migration to single manufacturing platform

enabling just-in-time inventory and print capability, and led successful

turnaround of Retirement Services Unit growing revenues $7.7M,

significantly improving quality and customer satisfaction, upgrading

software platform and launching product innovations.

. Revamped pricing practices and infrastructure resulting in double-digit

revenue growth and 14% increase in margins. Recaptured over $800K in lost

annual billings and restructured the sales process to better align sales

compensation with the revenue and profit growth objectives.

Earlier Career: CFO, Arrow Entertainment; CFO, SMA Video Productions, Inc.;

Controller, Synovate Research (formerly Behavioral Analysis, Inc.);

Assistant Corporate Controller, LVI Construction, Inc.; Director of

Accounting, Madison Square Garden Corp; Senior In-Charge Auditor,

PricewaterhouseCoopers.

COMPUTER & SOFTWARE SKILLS

. Excellent working knowledge of Excel, Microsoft Word, Access, PowerPoint,

Lotus Notes and Outlook.

. Experienced in systems implementation and knowledge of Oracle, Great

Plains, Hyperion, Solomon and MAS90 Systems

EDUCATION & PROFESSIONAL AFFILIATIONS

. BS Accounting - Marist College, Poughkeepsie, NY * Graduated Cum Laude *

3.85 GPA in Major

. CPA - State of New York * National Investor Relations Institute

. Member of Executive Diversity Council * Co-sponsor and Chairperson for

the Multi-Cultural Associate Network

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