Marketing Sales
Resume:
STACEY SARRIS
***********@*****.***
PROFILE
A dynamic results driven marketer with a passion for bringing brands to life. Masterful at connecting the dots, with a proven ability to
work and excel in a fast-paced environment where growth is achieved through insight, innovation, drive and good judgment. A
pioneer in the digital space with long-standing direct marketing experience across both business and consumer brands. Skillfully
utilizing research and data to drive customer engagement and sales pipeline since the late-90s. Thrive in spirited, industrious
environments. Adept at managing large-scale contracts, agencies and partnerships. Over 17 years of experience managing clients,
inspiring teams and managing multi-channel marketing campaigns. Demonstrated success track record of leading and developing
winning marketing strategies, delivering outstanding business results and building a strong team environment where people are
highly productive and effective.
PROFESSIONAL EXPERIENCE
triOS CORPORATON Oct 2014 - Present
Marketing Director
triOS Corporation is the parent company of triOS College & Eastern College. They operate fifteen private career college campuses
throughout Ontario and the Atlantic provinces
- Report to the President and part of the triOS corporation executive leadership team
- Developed brand positioning, standards and strategic marketing plan for triOS & Eastern College to enhance brand
affinity, preference and advocacy
- Cost effectively increased qualified leads by 35% through effective execution of a robust lead generation program to
advance the sales pipeline and fuel goals
- Designed new suite creative and full website redesign to enhance brand appeal compete more aggressively within the
education sector
- Evaluated, recommended an implemented new marketing processes and team structure to improve the customer experience
and better manage stakeholders across he organization
- Established SEO and Social Media strategy to aid in repairing the tarnished triOS reputation
- Lead development of SEO & SEM strategies and managed performance efforts to maximize sales pipeline
- Utilized customer insights to develop a 15-point contact strategy to maximize lead conversion potential
- Ongoing management of multi-million dollar marketing budget. Implemented a new reporting dashboard to measure
effectiveness of marketing activities
PELMOREX MEDIA INC. Feb 2011 – July 2014
Vice President, Marketing
Pelmorex Media Inc. is the parent company of The Weather Network and MétéoMédia. The Weather Network reaches 20 million
Canadians (unduplicated) daily across multiple platforms including TV, Web, Mobile and Applications.
- Through stewardship and strategic brand positioning among consumers, elevated The Weather Network to the 16th most
influential brand in Canada in 2012, and continuing the growth in 2013 to #12
- Utilized insights, research and economic trends to understand consumer usage habits and develop a strategically focused
segmentation model based on preferences and needs across all platforms. This model now serves as the foundation for
providing consumer information and influences all content/marketing related decisions, providing actionable direction to
positively deliver an engaging user experience
- Established and implemented a sales support and communication strategy for agency and direct clients
- Developed a search centre of excellence within Pelmorex to optimize and manage worldwide search programs
- Optimized digital platforms through customer research and usability studies and increase customer engagement by 20%
- Built and led a team of 17 world-class marketers to deliver strategic support across all brands and re-focused research
team from reporting to identifying market trends and competitive intelligence
- Established ROI and reporting of key marketing metrics that did not previously exist, including tracking of internal media
results, establishing media valuation, social media engagement and ROI on all marketing spend
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- Built earned media strategy (PR, social media) to allow for conversations and engagement with users, resulting in 250%
increase in media impressions year over year, a 90% engagement ratio for social media, average 10% month over month
growth of social media membership and a 12% month over month growth of impressions from social media to the website
- Developed the market entry strategy for Beat the Traffic growing the Canadian mobile user based by 180%
- Launched The Weather Network UK, set up agency partner, developed market positioning & competitive strategy
- Brokered key partnerships with Canada Goose, Ann Taylor LOFT, TFC, Pattison Outdoor, CN Tower, Universal
Entertainment, Rogers Communications to elevate brand affinity and increase consumer reach
- Led all multi-lingual research and branding initiatives in Germany, France, Italy, US and UK In addition, re-branded The
Weather Network, MétéoMédia & El Tiempo including brand identity, standards, value proposition and key messaging
LG ELECTRONICS Dec 2009 – Feb 2011
Sr. Brand Manager, Mobile Communications
- Responsible for the design and execution of brand initiatives within the mobile space – overseeing Creative, Digital, Media,
Sponsorships – to increase brand equity and establish positioning within key segments
- Launched 1st-in-Category national online product showcase that increased mobile sell-through rates by 40%
- Flawlessly activated title sponsorship of the F1 Street Festival, to bring “Life’s Good” to 1MM attendees and lift brand recall
(5%) in strategic Quebec market Increased unique visitors to LG.com by 25% through implementation of strategic search
initiatives and media activities
- Established the “LG Rocks Your City” program as a way to socially engage with communities throughout Canada and
increase awareness of the mobile device portfolio
- Created and implemented the LG Ambassador program consisting of national street teams and custom showcase vehicles
- Brokered key partnerships with NHL, MLSE, Live Nation, Fashion Week and Innovators Ball to elevate brand affinity utilize to
create “Life’s Good” moments for consumers
- Curated educational and promotional stories to deliver “Life’s Good” news each month to 200k eCRM subscribers
- Developed social media engagement strategy, which resulted in a 400% fan base growth in 10 months, to become one of top
10 Canadian brands on Facebook in 2011 (250, 000 followers)
MICROSOFT CANADA April 2005 – Dec 2009
Canadian Search Lead, Bing.ca
- With in-depth experience in Search across both Consumer & Trade and an unparalleled passion for the Search industry, I
moved into the Product Marketing Lead role for Search in early 2008.
- As the Canadian Lead I was responsible for the management and profitability of search business in Canada.
- Launched Bing.ca in Canada and grew search market share within the first month by 40%
- In addition to managing the business, I was the local Search evangelist & spokesperson for all Canadian media interviews,
briefings & conference panels. Featured on CP24 HomePage, CFRB Tech Talk, CHCH Morning show as well as within
numerous publications.
Product Marketing Lead
Managed a full marketing portfolio for both Trade and Consumer marketing for MSN, Search & Mobile Services. Was responsible for
country strategy, internal stakeholder management, carrier engagement/co-marketing, agency management & program execution
(with associated performance metrics).
Account Director - Wunderman
- Agency contractor managing all B2B lead generation initiatives including; Server, Developer, Windows, Office, Enterprise and
Small Business Markets
- Managed a team of 6 account people, 4 creative resources and 1 production supervisor
LOWE RMP (2001 & 2002 Direct Agency of the Year, Strategy Magazine) May 2001 – April 2005
Account Director
Clients: Sony of Canada, Johnson & Johnson Vision Care, Mercedes-Benz, Ontario Blue Cross, Grand & Toy
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ICE (Integrated Communications and Entertainment) Inc. August 1999 – May 2001
Account Manager
Clients: CIBC, Investors Group, Nortel Networks, Canadian Tire Ltd, Telus Mobility, Air Canada, HBC
TORONTO.COM July 1997 - August 1999
Internet Marketing Advisor (IMA)
Clients: Nike Canada, Toronto Raptors, Toronto Eaton Centre, The Sheraton Centre, among various others
EDUCATION
- University of Toronto, Comprehensive Project Management, 2000
- Toronto Image Works, HTML 1 & Web Page Design, 2000
- Communicare, Mapping Business Communications – Information Mapping, 2000
- Mohawk College, Business Administration, 1993-97
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