Manager Data

Jamal E. Vann

**** ***** ********* #** . *****, NY 10466

*****.******@*****.*** . C 917-***-****

Direct Marketing Data Analyst

Dynamic and accomplished Marketing Analyst with over ten years of

progressive and meaningful work experience in Direct Marketing and

Advertising. Broad base of professional experience includes project

management, vendor management and staff management. Refined business acumen

with a demonstrated ability to effectively analyze target markets based on

critical demographic metrics. Strong interpersonal communication skills

with experience working alongside teammates, vendors and clients in order

to achieve campaign objectives within budget and time guidelines.

SELECTED COMPUTER SKILLS

Windows OS ~ MS Word ~ MS Excel ~ MS PowerPoint ~ AdMeasure ~ Kantar

Strategy ~ MicroStrategy ~ Zinc ~ Salesforce.com ~ Google Analytics ~ MS

Access ~ SQL Server 2012

Various Companies . Bronx, NY . 1/2014 - Present

Marketing Consultant (Independent Contractor)

. Maintain and manage direct marketing campaigns.

. Proactively monitor all campaigns for both delivery and performance.

. Recommend appropriate campaign optimizations when applicable.

. Assist in providing strategic guidance to clients in support of the full

life cycle of direct marketing campaigns.

@radical.media . New York, NY . 12/2013

Marketing Researcher (Independent Contractor)

. Researched the lasting impact socially, economically and environmentally

on Qatar and the Middle East.

. Examined the three-year strategic plan (2012-2015) and the successful

delivery of the World Cup games.

Apple Inc. . New York, NY . 11/2012 - 2/2013

iAd Ad Trafficker (Independent Contractor)

. Performed daily analysis and prepared status reports for client review

in determining effectiveness of advertising campaigns based on reaching

specified campaign milestones.

. Successfully targeted several unique market segments within the United

States and abroad including Latin America, England, Germany, Japan and

Australia.

Universal McCann . New York, NY . 2/2012 - 5/2012

Research Manager

. Launched a project that tracked and captured data for the HGTV account;

created several successful prototypes targeting audiences based on key

measures including median age and average household income.

. Worked with competitive system (Kantar Strategy) to track share of

market (SOM) related to sales data for L'Oreal account.

MRM Worldwide . New York, NY . 7/2007 - 2/2012

Manager, Data Solutions

. Identified an area of opportunity for process improvement and

collaborated with clients to establish expedited delivery of data;

decreased data arrival wait time by 4-6 business days (40-60% weekly

time savings).

. Assigned specific direct mail (DM) jobs to selected vendors, resulting

in $1M in revenue generation annually.

. Uploaded / downloaded 1,148 data files (input) for Verizon campaigns in

one-year from file transfer protocol (FTP) site for data vendor to

process 205,526,877 records.

. Managed offsite vendors located in New Jersey and Minnesota on a daily

basis, and ensured vendors completed ad-hoc requests in accordance with

objectives.

Draftfcb . New York, NY . 10/1998 - 7/2007

Senior Direct Response Data Analyst (8/2005 - 7/2007)

. Directly assisted the VP, Director of Marketing Technology Solutions to

create inaugural Data Summit; achieved and improved reliability of in-

house data and increased data processing speed.

Direct Response Data Analyst (10/1998 - 8/2005)

. Earned special recognition with managerial nomination to support highly

coveted Verizon DM campaigns; helped write RFP (request for proposal)

and analyzed cost / budgetary requirements.

. Spearheaded the development and implementation of a new data-driven

department that supported several key accounts including Verizon, Bank

of America, Hudson United Bank, AVIS, Iridium and Audi.

EDUCATION

Certificate of Completion . Introduction to Sequel Query Language . Borough

of Manhattan Community College . New York, NY

Bachelor of Business Administration . Major: Marketing . Howard University

. Washington, DC

Contact this candidate