Sales Marketing

Colin Hardy

832-***-**** acohq2@r.postjobfree.com

PROFILE

Manager, of a specialty advertising, sales promotional products supply and marketing services company,

with special reference to the Oil and Gas Industry.

Sales and marketing experience in the energy service sector, including Seismic and Geophysics.

EXPERIENCE

AD Products 1986 to Present

All aspects in managing a small business operation. Main responsibility has been servicing the needs of

existing clients, continual solicitation and prospecting for new ones, and supervision and training of six

sales personnel . The business development function has involved application of all available tools, from

networking, trade shows, advertising, cold calling to direct and electronic mail. Clients range in size from

1 man businesses to Multi National Corporations, dealing with many different people and cultures. From

corporate executives and marketing managers to owner operators, plant and safety managers and private

individuals.

Had detailed involvement in many types of marketing and advertising programs, Trade show promotions,

Corporate meetings and events and Plant safety awareness/motivation programs, that has exposed me to

all types of marketing materials, methods and products, where ideas and plans have to be put into action .

Ability of effective writing, proof reading and editing is inherent in all these needs. Examples are

brochures, flyers, catalogs, marketing slogans for imprinted items etc and ever increasingly internet

related products. The latter might be wording for a website homepage, e commerce mail out flyer or

carefully worded professional discussion group questions. Also growth in the internet and e commerce

has fueled a whole new family of promotional and imprinted promotional products of all types.

As a majority of clients are in energy related businesses, this has meant particular detailed involvement in

industry Trade shows like OTC, LAGCOE, SPE and SEG, working closely with individual companies on

their specific marketing service needs and plans, then executing decisions taken by them in a timely

fashion. Client confidentiality is of prime importance at all times. The culture of the business has also

meant involvement at different levels in many special industry networking events like picnics, hunting,

fishing and golf outings.

lso, have successfully led a variety of efforts to identify and solicit Corporate sponsors of various types

for charities and sporting events, including for the British Olympic team. In these activities dealt with

personnel at all levels, in particular Corporate Marketing mangers and Company Presidents.

Houston Ship Repair, Inc. 2007 to Present

Representative

Reporting to the President, assumed the responsibility of increasing HSR share of the Offshore drilling

rig/ ship repair, conversion and maintenance market.

Researching various ships and drilling rigs in operation, main function of the position has been to

identify, solicit, cultivate and develop relationships with key personnel in the offshore drilling Industry,

Marine Corporations and ship operators and owners, with a view to gaining repair, maintenance and

upgrade contracts. This has involved building relationships and making presentations to Petroleum

engineers, Rig managers, Capital project and Asset managers and Maintenance supervisors, mainly in

contract drilling companies and ship owner’s agents.

Rum River Manufacturing 2004 to 2006

Representative

Essentially the task involved employing traditional sales methods (identification, solicitation and

relationship cultivating/building) to the seismic and geophysics industry for the marketing of the

‘Digipulse’ impulsive weight drop energy source, used for undertaking land based seismic surveys for oil

and gas. The older weight drop technology was improved and taken to a higher level with the advent of

the ‘gas fired hammer’ by Rum River Mfg. With no background in Geophysics, I researched and studied

this area of the energy business and was able to build ongoing relationships with several Major oil

Corporations and geophysical contractors. The ‘niche’ market was identified where the

product/technology could be employed as an alternative to the Vibrators and Dynamite energy sources

currently being utilized. It was found for example that the Digipulse was particularly useful in prmitive

remote locations where independent operation was essential and where infrastructure and services were

minimal ( e.g. Siberia, Khazhakstan,Chad and Canada ) Also in heavy wooded areas, where the much

larger Vibrators could not operate, or in areas where environmental factors were an issue.

In an Industry slow to adopt new methods and technology, the ‘Digipulse’ was getting strong attention

and endorsements from many large National Corporations, especially due to it’s low noise and

environmentally friendliness, when marketing efforts were aborted, and the Patents sold due to the

inventor’s deteriorating health.

HOBBIES AND INTERESTS

Sports enthusiast, played soccer and rugby to college and club level. Enjoy regular gym

attendance, reading news papers and current periodicals, social activities, music and the arts.

EDUCATION

BA Economics II-1 ( Top 10% )- Leeds University England 1974

Diploma in Business Administration- (passed MBA courses) University of Bradford Management Center,

England 1976

COMPUTER SKILLS

Microsoft Word, Microsoft Excel, PowerPoint.

REFERENCES

Upon request.

Contact this candidate