--Director of Sales--
[pic] Qualifications Profile [pic]
Highly experienced and results-oriented sales management professional,
offering extensive experience in delivering account and profitability
growth within volatile markets. Equipped with the ability to expand
business alliances and partnerships; along with forward-thinking and
planning skills that builds and maximizes business value within tough
market competition. Armed with superior talents in rate negotiation,
portfolio management, team development, and business plan development.
[pic] Areas of Expertise [pic]
Sales Cycle Management Customer Service
Account Development Corporate and Employee Relations
Business Process Improvement Revenue Generation
Training and Development Strategic Planning and Development
Human Resource Management Leadership and Cross-Functional
[pic] Professional Experience [pic]
Confidential Battle creek, MI
Director-Trade Strategy, KUSA 2012-Present
. Take full charge of overseeing the development of trade strategy and
tools for Kellogg's Cereal, Pop Tarts and Health, and Wellness portfolios
to increase return on investment (ROI); as well as in identifying trade
efficiencies and profit.
. Lead key efforts toward the achievement of net price realization goals
within the market.
. Employ analytical skills in determining gaps and/or opportunities at top
25 accounts to recommend effectual solutions.
. Collaborated with cross-functional teams to design and launch new Trade
Architecture Investment model to forecast Kellogg's invests in the
. Spearheaded the reorganization of the customer business plan that
communicated key programming and strategy to field sales.
Manager Team Sales-KUSA, Houston, TX 2009-2012
. Spearheaded and mentored a group of high-performing sales professionals;
while overseeing trade promos, marketing, and distribution in regional
wholesaler, chains, and distributors for the entire Kellogg's/Keebler
. Determined key opportunities and developed cost-effective solutions in
coordination with corporate headquarters.
. Demonstrated excellent interpersonal skills in listening to feedbacks and
suggestions, mentoring staff, negotiating contracts and terms, and
. Drove key initiatives in minimizing inefficiencies in trade spend by
Manager Team Sales-KMF, Denver, CO 2007-2009
. Displayed proficiency in establishing and cultivating partnerships with
the management, staff, and wholesalers; as well as in identifying
efficiency issues and implementing processes and procedures.
. Interacted with customers to scan versus billback that effectively
identified trade efficiencies.
. Boosted company performance by developing the workforce while maintaining
corporate and employee relations.
Business Development Manager-Denver, CO 2005-2007
. Held full accountability in performing financial reporting, analysis, and
forecasting for the Regional Sales Team.
. Led the reorganization of business reporting process and other company
procedures that increased forecasting accuracy by 50%.
. Implemented process improvements to increase accuracy and efficiency; as
well as consulting services for the project teams that provided
additional value to the business.
Account Executive-KVAT Food Stores, Knoxville, TN 2003-2005
. Rendered strategic oversight to trade/consumer promos, marketing, and
distribution within the regional chain.
. Provided designs of consumer marketing programs within NASCAR.
. Oversaw the implementation of strategy, business relationships, and
development of revenues to attain successful merchandising.
. Leveraged excellent skills in consistently meeting aggressive corporate
revenue and profit objectives.
[pic] Earlier Career [pic]
Kellogg's Little Rock, AR
Account Manager-Affiliated Foods Southwest
Retail Sales Representative
Republic Beverage Distributing Houston, TX
Retail Wine Sales Representative
[pic] Education [pic]
Bachelor of Science in Political Science University of Houston, Houston,
[pic] Professional Development [pic]
DE Jones Sales Representative Skills Training: Republic Beverage
Applied Strategic Thinking Course: Center for Management and Organization