Marketing Social Media
Resume:
Alexander Fisher
**** ******* **** *** ****, CA 95129
anxfisher@gmail.com
Career Profile
A strategic marketer with a passion for the digital marketing space and technology, who is recognized as:
• A team player and a self-sufficient individual with strong interpersonal skills.
• A producer of successful and innovative marketing campaigns.
• An excellent problem solver who is able to troubleshoot complex problems and gets the job done.
• Highly organized and has strong attention to detail.
• An enthusiastic and quick learner who loves a challenge and can adapt well to situations.
Computer Skills
PC/Mac Platforms: MS Office Suite: Word, Excel, PowerPoint, Access, Outlook; Adobe Creative Suite: Premier, Pho-
toshop, Illustrator; Languages: HTML, CSS; Video editor: Final Cut Pro; Automated Platforms: Hootsuite, Radian 6,
Simply Measured;
Professional Experience
Loop Exclusive (South Bay/East Bay Loop) August 2013 - Present
Event Marketing Manager, San Jose, CA
• Lead content generator for South Bay Loop’s social network pages (e.g. Facebook, Instagram, Twitter, LinkedIn,
Foursquare).
• Communicate to management marketing campaign plans for all digital mediums.
• Collaborate with partners to execute innovative marketing initiatives that will increase attendance and engagement.
• Network and partner with Chamber of Commerce members, local event coordinators, and promotional marketers to
inform and promote South bay events.
• Manage the automated platform for Loop Exclusive to execute successful email and social media campaigns.
• Leverage reporting tools within the platform to measure campaign success or provide recommendations to man-
agement.
D4G Events October 2011- April 2013
Marketing Coordinator, Social Media San Jose, CA
• Designed and led interactive social media events to drive fan engagement and retention.
• Created social media events that required participants to use their mobile devices to complete challenges; the viral
content drove incremental engagement for future events.
• Initiated a viral social media campaign, increasing Facebook page likes by 200 in four days.
• Generated all content (photos, videos, and text) for the company’s social media presence.
• Leveraged social media insight tools to optimize future marketing initiatives.
CollegeOnTrack November 2011- December 2012
Data Analyst, San Jose, CA
• Entered admissions data from 20,000 colleges into Excel workbooks.
• Conducted data hygiene by re-entering data into compatible format.
• Sorted and analyzed college admissions data to be entered into MySQL database.
Education
California State University of Fresno 2009
Major: Finance
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