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PhD, Marketing, Director, Research Analyst, Market Research

Location:
United States
Posted:
February 25, 2015

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Resume:

Vann Morris

Atlanta, GA

404-***-****

acogyz@r.postjobfree.com

Education

Doctor of Philosophy, Communication, 2015

Georgia State University, Atlanta, Georgia

Master of Arts, Communication, 2006

Georgia State University, Atlanta, Georgia

Bachelor of Arts, Anthropology and Sociology, 2001

Rhodes College, Memphis, Tennessee

Professional Experience

2010-2014 MLT Creative Atlanta, Georgia

Marketing Director of Strategy & Buyer Behavior

. Combined PhD background with marketing strategy to develop successful

programs based on scientific theory

o Developed and managed all aspects of marketing campaigns: Strategy

and tactics, Primary and secondary research of target audiences,

Targeted messaging based on research/data, Website development,

Public relations, Social media, Advertising, etc.

o Asked to develop and present a course titled Translating Buyer

Insights into Buying Campaigns for MarketingProfs University, an

industry leader in combining scientific research with marketing and

promotion

. Increased clients' ROI through inbound and outbound marketing strategy

and implementation

o Client exceeded sales objective, achieving 108% of projection ahead

of scheduled quarterly goal

. Email campaign averaged open rate of 33% and click-thru rate

of 11%

o Created $360k in incremental profit margin for client

. Increased collection centers from 0 to 220 in less than 12

months

. Won Atlanta Marketing Association's AMY Award and Georgia

State's MAX Award for campaign

. Market Research: Qualitative and quantitative research; Statistical

analyst, SPSS proficient

. Research Analyst: Researched, analyzed and prepared reports on industry

trends and target markets

. Tracked Campaigns: Developed and monitored analytics, Reported findings

to applicable constituents

. Wrote bi-weekly online articles on utilizing scientific research/theory

to influence a target audiences' buying behavior

. Buyer Personas: Created buyer personas through interviews with target

audience members and secondary research; Integrated buyer personas with

marketing strategy and scientific research to increase campaign efficacy

. Developed website copy, including keyword research; Google AdWords

. Managed our Customer Relationship Management (CRM) system and Content

Management System (CMS)

2006-2010 MLT Creative Atlanta, Georgia

Account Executive

. Managed all aspects of integrated marketing campaigns for clients who

were industry leaders in their fields. Example:

The Winning Taste Recipe Contest, a 20-year-old chicken recipe

contest for Pilgrim's Pride Chicken. Managed all elements of the

contest, including:

o Production, fulfillment and distribution of the following Point-of-

Sale material: Qty (500k) multi-page recipe booklets to nationwide

grocery stores; Qty (5 million) multi-page on-packs (folded

booklets that affix to chicken packages) to poultry processing

plants

o Branded microsite, www.winningtasterecipe.com; Online advertising

on FoodNetwork.com; Print advertising in Southern Living Magazine;

Branded retailer PowerPoint to support sales efforts

o Secured sponsors (e.g. J.A. Henckels) and coordinated the delivery

of $50k prizes to winners; Managed all legal documents for this

process (e.g. contracts, release forms, etc.)

. Managed all phases of design, production and fulfillment of promotional

items; Including coordination with vendors

. Oversaw the updates of critical technical specifications on client

packages, silkscreens, bags and technical bulletins; Includes

coordination with vendors for production and archival of updates;

Trademarked all logos, taglines, etc.

2001-2003 Community Entry Services Jackson Hole, Wyoming

Community Integration Specialist

. Created and nurtured relationships with community leaders and public

interest groups in order to successfully integrate my clients with

intellectual disabilities into the community

. Worked with clients on communication, social skills and other key aspects

of assimilation and integration

. Aided in nonprofit development, fundraising and event planning

Fellowships

2010-2011 University Center for Excellence in Developmental

Disabilities (UCEDD) Atlanta, Georgia

Center for Leadership in Disability Fellowship

Interdisciplinary fellowship comprised of people with and without

intellectual disabilities to teach competence in:

. Public policy; Working with communities and governmental/institutional

systems

. Disability, cultural competency, and advocacy

. An interdisciplinary and interability approach to issues and problems

. Values, ethics and professionalism

Teaching Experience

2009-2014 Georgia State University Atlanta, Georgia

Instructor of Record

Taught "The Fundamentals of Human Communication" for the Department of

Communication

. Created syllabus and curriculum to teach key concepts and terms related

to human communication:

o Interpersonal, Intergroup, Intercultural, Verbal/Nonverbal,

Rhetoric, Visual, Mass comm, Political comm, Public speaking,

Speech writing, Decision-making, Conflict, etc.

. Mentored and instructed students on effective public speaking

. Student evaluations of my teaching style/efficacy averaged 4.5 (out of a

total of 5 points)

Publications

Mind Control: Buyer Psychology & B2B Marketing (2013). Interviewed by B2B

Marketing magazine regarding

how to utilize scientific research/theory to influence a target

audience's buyer behavior

Ideas @ Work (2010-2014). Wrote bi-weekly online articles regarding how to

integrate scientific research/theory into

marketing programs in order to positively influence buyer behavior

Morris, V. (2013). The Handbook of Intergroup Communication (Book Review).

Journal of Communication, 63, E7-E15.

Morris, V., Romski, M.A., Atkinson, J. (2015). The efficacy of Public

Service Announcements in modifying young adults'

perception of the r-word. Submitting dissertation manuscript for

publication.

Morris, V., Romski, M.A., Atkinson, J. (2006). Patronizing speech in

interability communication toward people

with intellectual disabilities. Submitted thesis manuscript for

publication.

Presentations

Morris, V., Romski, M.A., Atkinson, J. (2008). Patronizing speech in

interability communication toward people with intellectual disabilities.

Presented at the 2008 International Conference of Language and Social

Psychology in Tucson, AZ.

Certifications

TEFL / TESOL Certificate (2015)

Inbound Marketing Certified Professional (Honors Distinction), HubSpot

Marketing (2013)

HubSpot Certified, HubSpot Marketing (2013)

Conversion Optimization Trained Practitioner, MarketMotive (2011)

Certified Account Executive, Second Wind Network (2008)

Additional Relevant Experience

. Conversational in Spanish

. Experienced public speaker

. Proficient in SPSS and statistical analysis

. Volunteer with FAD (Floyd Against Drugs); Develop strategy and tactics to

effectively educate the community on the existing drug problem

. Traveled to India, Africa, Ecuador, Galapagos Islands, France, Italy,

Switzerland, England, Ireland, Scotland, Wales, Guatemala, Mexico, Virgin

Islands, Caribbean, Costa Rica and throughout the United States

. Volunteer with Grady Hospital

. Junior League Silver member (9 years)

. Chair of my Junior League placement at Wesley Woods Retirement Center for

5 years; Managed approx. 15-25 volunteers/year as Chair

. Graduated from Power Communication, an intensive experiential program by

Rapport Leadership International that emphasizes communication and

listening techniques

. Graduated from Leadership Breakthrough I, an intensive experiential

program by Rapport Leadership International that emphasizes leadership

and communication skills, with an emphasis on verbal and nonverbal

communication

. Graduated from Leadership Breakthrough II, an advanced continuation of

Leadership I that explores team dynamics through challenges that

emphasize communication, collaboration and trust



Contact this candidate