PhD, Marketing, Director, Research Analyst, Market Research
Resume:
Vann Morris
Atlanta, GA
**********@*****.***
Education
Doctor of Philosophy, Communication, 2015
Georgia State University, Atlanta, Georgia
Master of Arts, Communication, 2006
Georgia State University, Atlanta, Georgia
Bachelor of Arts, Anthropology and Sociology, 2001
Rhodes College, Memphis, Tennessee
Professional Experience
2010-2014 MLT Creative Atlanta, Georgia
Marketing Director of Strategy & Buyer Behavior
. Combined PhD background with marketing strategy to develop successful
programs based on scientific theory
o Developed and managed all aspects of marketing campaigns: Strategy
and tactics, Primary and secondary research of target audiences,
Targeted messaging based on research/data, Website development,
Public relations, Social media, Advertising, etc.
o Asked to develop and present a course titled Translating Buyer
Insights into Buying Campaigns for MarketingProfs University, an
industry leader in combining scientific research with marketing and
promotion
. Increased clients' ROI through inbound and outbound marketing strategy
and implementation
o Client exceeded sales objective, achieving 108% of projection ahead
of scheduled quarterly goal
. Email campaign averaged open rate of 33% and click-thru rate
of 11%
o Created $360k in incremental profit margin for client
. Increased collection centers from 0 to 220 in less than 12
months
. Won Atlanta Marketing Association's AMY Award and Georgia
State's MAX Award for campaign
. Market Research: Qualitative and quantitative research; Statistical
analyst, SPSS proficient
. Research Analyst: Researched, analyzed and prepared reports on industry
trends and target markets
. Tracked Campaigns: Developed and monitored analytics, Reported findings
to applicable constituents
. Wrote bi-weekly online articles on utilizing scientific research/theory
to influence a target audiences' buying behavior
. Buyer Personas: Created buyer personas through interviews with target
audience members and secondary research; Integrated buyer personas with
marketing strategy and scientific research to increase campaign efficacy
. Developed website copy, including keyword research; Google AdWords
. Managed our Customer Relationship Management (CRM) system and Content
Management System (CMS)
2006-2010 MLT Creative Atlanta, Georgia
Account Executive
. Managed all aspects of integrated marketing campaigns for clients who
were industry leaders in their fields. Example:
The Winning Taste Recipe Contest, a 20-year-old chicken recipe
contest for Pilgrim's Pride Chicken. Managed all elements of the
contest, including:
o Production, fulfillment and distribution of the following Point-of-
Sale material: Qty (500k) multi-page recipe booklets to nationwide
grocery stores; Qty (5 million) multi-page on-packs (folded
booklets that affix to chicken packages) to poultry processing
plants
o Branded microsite, www.winningtasterecipe.com; Online advertising
on FoodNetwork.com; Print advertising in Southern Living Magazine;
Branded retailer PowerPoint to support sales efforts
o Secured sponsors (e.g. J.A. Henckels) and coordinated the delivery
of $50k prizes to winners; Managed all legal documents for this
process (e.g. contracts, release forms, etc.)
. Managed all phases of design, production and fulfillment of promotional
items; Including coordination with vendors
. Oversaw the updates of critical technical specifications on client
packages, silkscreens, bags and technical bulletins; Includes
coordination with vendors for production and archival of updates;
Trademarked all logos, taglines, etc.
2001-2003 Community Entry Services Jackson Hole, Wyoming
Community Integration Specialist
. Created and nurtured relationships with community leaders and public
interest groups in order to successfully integrate my clients with
intellectual disabilities into the community
. Worked with clients on communication, social skills and other key aspects
of assimilation and integration
. Aided in nonprofit development, fundraising and event planning
Fellowships
2010-2011 University Center for Excellence in Developmental
Disabilities (UCEDD) Atlanta, Georgia
Center for Leadership in Disability Fellowship
Interdisciplinary fellowship comprised of people with and without
intellectual disabilities to teach competence in:
. Public policy; Working with communities and governmental/institutional
systems
. Disability, cultural competency, and advocacy
. An interdisciplinary and interability approach to issues and problems
. Values, ethics and professionalism
Teaching Experience
2009-2014 Georgia State University Atlanta, Georgia
Instructor of Record
Taught "The Fundamentals of Human Communication" for the Department of
Communication
. Created syllabus and curriculum to teach key concepts and terms related
to human communication:
o Interpersonal, Intergroup, Intercultural, Verbal/Nonverbal,
Rhetoric, Visual, Mass comm, Political comm, Public speaking,
Speech writing, Decision-making, Conflict, etc.
. Mentored and instructed students on effective public speaking
. Student evaluations of my teaching style/efficacy averaged 4.5 (out of a
total of 5 points)
Publications
Mind Control: Buyer Psychology & B2B Marketing (2013). Interviewed by B2B
Marketing magazine regarding
how to utilize scientific research/theory to influence a target
audience's buyer behavior
Ideas @ Work (2010-2014). Wrote bi-weekly online articles regarding how to
integrate scientific research/theory into
marketing programs in order to positively influence buyer behavior
Morris, V. (2013). The Handbook of Intergroup Communication (Book Review).
Journal of Communication, 63, E7-E15.
Morris, V., Romski, M.A., Atkinson, J. (2015). The efficacy of Public
Service Announcements in modifying young adults'
perception of the r-word. Submitting dissertation manuscript for
publication.
Morris, V., Romski, M.A., Atkinson, J. (2006). Patronizing speech in
interability communication toward people
with intellectual disabilities. Submitted thesis manuscript for
publication.
Presentations
Morris, V., Romski, M.A., Atkinson, J. (2008). Patronizing speech in
interability communication toward people with intellectual disabilities.
Presented at the 2008 International Conference of Language and Social
Psychology in Tucson, AZ.
Certifications
TEFL / TESOL Certificate (2015)
Inbound Marketing Certified Professional (Honors Distinction), HubSpot
Marketing (2013)
HubSpot Certified, HubSpot Marketing (2013)
Conversion Optimization Trained Practitioner, MarketMotive (2011)
Certified Account Executive, Second Wind Network (2008)
Additional Relevant Experience
. Conversational in Spanish
. Experienced public speaker
. Proficient in SPSS and statistical analysis
. Volunteer with FAD (Floyd Against Drugs); Develop strategy and tactics to
effectively educate the community on the existing drug problem
. Traveled to India, Africa, Ecuador, Galapagos Islands, France, Italy,
Switzerland, England, Ireland, Scotland, Wales, Guatemala, Mexico, Virgin
Islands, Caribbean, Costa Rica and throughout the United States
. Volunteer with Grady Hospital
. Junior League Silver member (9 years)
. Chair of my Junior League placement at Wesley Woods Retirement Center for
5 years; Managed approx. 15-25 volunteers/year as Chair
. Graduated from Power Communication, an intensive experiential program by
Rapport Leadership International that emphasizes communication and
listening techniques
. Graduated from Leadership Breakthrough I, an intensive experiential
program by Rapport Leadership International that emphasizes leadership
and communication skills, with an emphasis on verbal and nonverbal
communication
. Graduated from Leadership Breakthrough II, an advanced continuation of
Leadership I that explores team dynamics through challenges that
emphasize communication, collaboration and trust
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