Director of Sales and Marketing
Resume:
Amie Constantino Villena
Block **, Lot **, The Istana, Malagasang 1-E, Imus City, Cavite
Philippines
Mobile No.: (091*-***-****
E-mail address: ************@*****.***
CAREER OBJECTIVE:
As someone with an extensive background in hotel sales and event management, my
objective is to obtain a sales or event management position which would allow me to share
my experiences and train the next generation of top hotel salesmen.
CAREER SUMMARY:
CITY GARDEN GRAND HOTEL
8008 Makati Avenue cor Kalayaan Ave., Makati City
August 22, 2014- present
Designation: Director of Sales & Marketing
Areas of Responsibilities:
Develop revenue market to be implemented by the Sales & Marketing Team.
Fully identify target market segments and initiate action plan for each.
Liaise and execute agreement with partner merchants such as airlines, banks, member ship
cards and e-Commerce.
Cultivate partnership with Events and Wedding Organizers, Concert Planners, Sporting Event
Groups, Clubs & Associations for tie-up or partnership.
Conceptualize and execute different packages and promotion per market segment that will
boost revenue for the hotel.
Set sales revenue targets for each property and drive the sales team to achieve these targets
Support and participate industry activities, including trade shows, conventions, etc.
Overseas sales operations and revenue generation for each property.
Conduct researches on the latest industry trends and supervise implementation
Appropriately initiate beneficial business partnership with the industry stakeholders and
leaders.
Driver for revenue and profit generation for each property to achieve the Com pany`s target
growth.
Planning and coordinating the implementation of business plans and the penetration of new
markets.
Plans and implements proactive promotions per property to increase market share.
Creates appropriate training and development plan for team members of each property based on
their individual strengths, development needs, career aspirations and abilities.
SOL Y VIENTO HOTELS AND RESORTS
7/F, Medical Health Tower, University of Perpetual Help System Dalta
Alabang-Zapote Road, Brgy. Pamplona, Las Piñas City
December 12, 2012 – July 25, 2014
Designation: Corporate Director for Business Development
TAAL VISTA HOTEL
Kilometer 60, Aguinaldo Highway, Bo. Kaybagal, Tagaytay City
February 01, 2003 - October 8, 2012
Designation: Director of Sales
* Part of the Pre-opening team of Taal Vista Hotel, March 2003
* Assigned to head the Event Management Team from January 2010-January 2011
* Awarded as the Top Sales Producer of Fuego Hotels and Properties Management Corp. for 2007
* Manager of the Quarter (April-June 2007)
* Awarded as the Top Sales Producer of Taal Vista Hotel for 2006
SARABIA MANOR HOTEL & CONVENTION CENTER
101 General Luna Street, Iloilo City
Kilometer 60, Aguinaldo Highway, Bo. Kaybagal, Tagaytay City
October 8, 2001 – January 31, 2003
Designation: Sales Manager
REJOICE TRAVEL & TOURS, INC.
Moana cor. F. B Harrison Street.
Pasay City
December 8, 1999 – October 07, 2001
Designation: Sales & Reservations Officer
FOCUS SPORTS & LEISURE/MEETINGS & EVENTS INTERNATIONAL, INC.
G/F-D, Ramona Apartment, Adriatico St.
Ermita, Manila
May 13, 1997 – November 30, 1999
Designation: Special Projects Officer
TRAINING/SEMINAR ATTENDED:
SM Assertive Training for Hotels, March & April 2012
- Selling Essentials Skills
- Closing the Negotiation Skills
- Assertive Presentation Skills
Philippine Incentive Marketing Conference
November 27-30, 2008/Canyon Woods Resort Club
Sales and Account Servicing
May 25-26, 2008/Taal Vista Hotel, Tagaytay City
Supervisory Skills Training
May 14-15, 2008/Taal Vista Hotel, Tagaytay City
Train the Trainer (Certification Program)
May 5-12, 2008/Taal Vista Hotel, Tagaytay City
Customer Care 2
November 13-14, 2007/Taal Vista Hotel, Tagaytay City
People Management Skills Training
June 28, 2007/Casino Filipino Parañaque
Supervisory Skills Training
June 12, 2003/Taal Vista Hotel, Tagaytay City
Customer Care 1
March 01, 2002/Barcelo Corporate Office, Makati City
Amadeus Basic Reservations Training
November 22-25, 1999/Makati City
Philippine Tourism Investment Opportunities
January 27-30, 1998/Shangrila EDSA Hotel, Mandaluyong City
Teambuilding Program
May 01-03, 1998/Cagbalete Island, Mauban, Quezon
Focus on Total Customer Satisfaction
March 7, 1998/Holiday Inn Manila Pavilion
TOURNAMENT & CONFERENCE HANDLED/ATTENDED:
Philippine Travel & Tourism Golf Classic- The Philippine Series
- 1997-1999
- 4 leg series each year
- held in different golf courses all over the country like the Apo Golf Club & Lanang
Country Club in Davao
Philippine Travel & Tourism Golf Classic- The Asia-Pacific Series
- May 21-25, 1999/ Bangkok & Pattaya, Thailand
- Phoenix Golf & Country Club
- Laem Chabang International Country Club
- Pinehurst Golf & Country Club
The Manila Hotel Invitational Golf Tournament (January 1998)
The 1st and 2nd Shangri-La Hotels and Resorts Phils. Invitational Golf Tournament (March
1999 and May 2000)
Philippine Indigenous Games & Sports Association Golf Tournament (January 1999)
The Pacific Asia Travel Association Annual Golf Tournament
The Hartmann Golf Classic Invitational Golf Tournament (June, 1997)
The Club Intramuros / PTA & Manila Hotel Centennial Countdo wn Golf Tournament
The 1st ASTA Golf Tournament (May 1998)
The 1999 Pacific Asia Partners’ Meeting Golf Tournament (February 1999)
The Philippine Tourism Investment Opportunities ’98 Conference (January 1998)
Philippine Tourism & Transportation Summit (June 1999)
PERSONAL BACKGROUND:
Birthday : July 04, 1976
Civil Status : Single
Skills : Computer literate, Micros Fidelio Literate, Forecasting, Revenue
Analysis, Events Management, Hotel Budget, Hotel Pre-opening,
Sales & Marketing, Training
EDUCATIONAL ATTAINMENT:
COLLEGE LEVEL : Centro Escolar University
Bachelor of Science in Tourism, 1997
Entrance Scholarship Grantee
SECONDARY : Esteban Abada High School, Sampaloc, Manila
3rd Honorable Mention, 1993
PRIMARY : Buliran Elementary School, San Miguel, Bulacan
2nd Honorable Mention, 1989
CHARACTER REFERENCE:
Ms. Zenaida Alcantara
Hotel Manager
Taal Vista Hotel
Mobile No. 091*-*******
Mr. Arnold Tence
Hotelier (former GM of City Garden Grand Hotel)
Mobile No. 091*-*******
Dr. Digna Ragasa
Owner
Fiesta Garden Hotel Resort & Spa
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