Banking/Operations, Process Improvement, Analytics, Project Management
Resume:
Edyta Martula
** ******* ***** ( Secaucus, NJ ***94 ( ********@*****.*** ( T:
Senior vice president
Head of Retail Strategy
Highly motivated and effective professional with a proven success record in
many aspects of business development and operations. Strong business and
technical qualifications with 19 years of experience in data analysis,
research and development, project management, strategic planning, and
process reengineering. Proven ability to effectively manage projects,
analyze business requirements, identify opportunities and implement
innovative solutions to drive revenue, increase efficiency and improve
customer experience.
Core competencies include:
Strong Analytical Leadership Broad Knowledge of
Skills Innovation Financial Systems &
Research and Operational Efficiency Operations
Development IS Management Branch Operations
Strategic Planning Product Testing and Back Office Operations
Project Management Implementation Call Center Operations
Process Reengineering Policies and Procedures
Education & Credentials
Master of Science in Information Systems Management
Major concentration in Database Administration
University of Maryland - Adelphi, Maryland
Bachelor of Business Administration
Major concentration in Finance
Baruch College - New York, NY
Professional Experience
Senior Vice President / head of retail strategy, 2011 - current
PSFCU, Fairfield, New Jersey
. Acts under authority and responsibility delegated by CEO
. Responsible for Research and Business Development
. Develops and maintains critical performance measurement matrixes
including CEO Scorecard, Strategic Planning Financial Scorecard and
Retail Scorecard
. Assesses market conditions, monitors and implements retail strategies
to gain and sustain competitive advantage and results
. Works closely with the CEO and Executive team on formulating Strategic
Plans and financial goals
. Responsible for planning, directing and controlling activities and
resources in order to meet the institution's strategic goals
. Leads special projects and implementations
. Implements solutions to drive efficiency and offer diversification in
distribution methods including traditional branches and self-serviced
channels
. Managed a network of 17 Branches across three states: NY, NJ and IL
. Responsible for implementing and monitoring branch and member
profitability models
. Works closely with Marketing, Lending and IS&T Departments to drive
efficiency and to develop effective sales strategies
. Member of ALCO Committee, IS&T Steering Committee, and Strategic
Planning Team
Vice President of operations, 2007 - 2011
PSFCU, Fairfield, New Jersey
. Responsible for managing all areas of the Credit Union's back office
operations including Call Center, Card Services, Wire Transfer and
Back Office Deposit Operations
. Responsible for restructuring the Call Center department and
implementing high standards in performance and customer satisfaction
(over 90% achievement in 80/20 SL)
. Redefined the Call Center role from being an informational center to a
profit generating unit
. Responsible for automating processes to drive operational efficiency
. Defined and implemented departmental goals to support the branch
network by reinforcing sales and improvements in customer service
. Redesigned the Wire Transfer process to eliminate manual input,
improve processing time and increase revenue by reducing operational
expenses
. Member of a Strategic Planning team
Lead Financial Application Analyst, 2000 - 2007
PSFCU, New Jersey
. Involved in several aspects of IT business evolution, including
operational workflow review, strategic planning, vendor search and
analysis, development of policies and procedures, audit responses,
disaster recovery, and overall security planning
. Managed responsibilities of directing staff through completion of
projects and day-to-day activities
. Served as project lead in implementation of multiple critical systems
including the core data processing system
. Analyzed existing environment and developed alternative solutions for
efficient performance
. Ensured compliance with Information Systems & Security regulations as
governed by the National Credit Union Agency (NCUA)
. Collaborated with consultants and third party vendors on solutions to
effectively address operational issues, and planned for new
implementations
. Chaired Work Process Improvement Committee
COMMUNITY INVOLVEMENT
American Cancer Society
NB Homeless Task Force
C E R T I F I C A T I O N S
Software Engineering Certified Professional
Database Systems Technology
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