Manager Sales

NeLL Renfro *** Lynn Drive

Pea Ridge, AR *****

*******@*******.***

Cell# 1-479-***-****

R&R $ales & Marketing

Current position held since August 2014. I presently have 4 clients with a range of products from hardware to pet

supplies. I am ready to move on from this self owned business to a more stable and reliable position. My goal is to

combine my overall talents and experience to be creative and versatile with a solid well established company. I have 25

+ years of success in Retail Management, WM Stores INC, Sam’s Club Road Show Management, Swisher International

Inc. and Thermionics Corp.

National Account Manager: Thermionics Corporation, (March 2007 to November 2013).

I am a multifaceted sales management professional with extensive accounts including; WM, Sam’s Club, Target.

Also crossed over into Drug and Food Chain areas of item placement and have worked with several distributors. Excellent

in building high-performance teams, while managing the brokerage network, of 30-35 brokers, while maintaining a drive

to exceed expectations. Proven track record of sales increases within each account. Responsibilities included adding new

accounts, maintaining & exceeding quarterly budgets within each assigned account. Implemented Social Media practice

methodologies / work processes to increase ecommerce sales. Utilize exceptional leadership skills to establish and

communicate vision and collaborate with executive team to empower employees to achieve their professional goals.

My skill sets allow me to showcase my talent for forging solid relationships with vendor partners to ensure

smooth, product growth during changes in packaging and production operations. I am able and adept in identifying areas

of concern and proficient in looking ahead for new opportunities with various retailers to include Grocery & Distributor

product line additional SKU placement. I always go beyond the expected to exceed business goals, always striving for

ways to improve upon methods and open to new experiences.

Highlights of Expertise

• Item Line Reviews

• Presentation Development

• Vendor Management / Contract Negotiations

• Expert in developing Sam’s Club and WM Demo Events

• Syndicated Data, (IRI, Nielsen) providing analytical insights to improve sales and market share

• Establish and implement the customer business strategy utilizing consumer insights to validate new product

introductions and product line extensions supported by promotional opportunities

• Excellent time management skills, I have worked in a home office setting for the last 7 years.

• Project Planning and Execution

• Proficient in Retail Link and Target POL

• Work with sales operations and finance to ensure the success of customer sales strategies to obtain the segment

and corporate financial performance objectives

• Self starter who possesses an innovative approach to business, along with the capability to provide professional

direction to team members for business controls.

NeLL Renfro 685 Lynn Drive

Pea Ridge, AR 72751

*******@*******.***

Cell# 1-479-***-****

Career Summary

Thermionics Corporation, Springfield Illinois

I have built an impressive career of achievement and accomplishment for this leader in advanced Theramics

technology of hot/cold therapy products. National Account Manager: (March 2007 to November 2013) Thermionics was

purchased by Carex Corp, which kept me on for a 6mth transitional period, upon which they merged with another

industry leader Roscoe Medical. There was no position for me to work from NWA.

As the National Account Manager for Thermionics it was my responsibility to oversee and direct the day to day

brokerage team, to be 100% up to date on all accounts. At the same time I managed my own National Accounts and

attended all major trade show events. The maintenance of open and clear communication between sales and operations

was to execute timely changes in promotional and package changes. This responsibility required for me at all times to

brief and individually bring each broker up to speed on any and all UPC or Cost Changes. Consistently strive to gain new

appointments and touch base with all accounts monthly large or small.

Responsibilities also included participating in all Primary account meetings of which we had our top ten. I

provided weekly sales updates on Sales vs. Forecasting as well as ran daily report totals by account for each week.

Coordinate with executive team to increase distribution, reduce overhead and decrease costs. Trained and lead support

of Category analyst for Bentonville, AR office. Set quarterly goals and objectives for this position.

Key Achievements

• Partnered with executive team to grow company revenues from $3M to more than $7.6M annually

• Grew Grocery Distribution from zero to more than 8 grocery chains

• Created placement on several POG’S FOR Major Distributors. Also brought on 4 additional distributors.

• Created and managed all dotcom accounts

• Worked extensively with website development for our on line presence, to include Face book, Twitter, LinkedIn

and banner creation for online promotions.

• Utilized hands-on management style to establish and maintain strong relationships with customers and vendors.

• Demonstrated high level of dedication in growing this company. Thermionics Corp earned recognition form

Fortune 500 INC. Magazine as one of the fastest growing companies in America 3 years in a row.

Swisher International Inc.

Senior Category Development Manager (1998-2006)

I began with this company after leaving WM. My first position was as a part time analyst. I was promoted several

times to eventually lead a team of 3 as the Category Management representative for all OTP categories for WM.

NeLL Renfro 685 Lynn Drive

Pea Ridge, AR 72751

*******@*******.***

Cell# 1-479-***-****

Held full responsibilities for all aspects of POG development working closely with the WM Buyer to create

successful category regions and ultimately provided over 300 “Store of the Community” plan-o-grams. I was responsible

for weekly, monthly and all reporting for over 40 suppliers to WM for the Category. The responsibilities of Category

Manager to WM included the analytical study of all external data but also trusted with the internal sales data for the OTP

Category. As category advisor I drew the modular’s utilizing Pro Space software. At this time Swisher International was

the first ever company in the Tobacco Industry to be trusted to be in this advisory role to WM. During my time with

Swisher International my team was also the first vendor to ever co-manage inventory and order all tobacco products for

Sam’s Club through VMI.

Key Achievements

• Created Store Specific modular’s for WM Stores (over 300)

• Created 8 specific category regions, which are still being used today for POG implementation.

• Drove processes to develop and document all procedures and created templates for the blending of external and

internal data.

• Played Key Role in opening the Bentonville Swisher International Regional office, to maintain and establish the

presence of our Category Development team. Instrumental in the excellent reputation for Category Development

within our supplier peers. Built and supervised an excellent team, of which all have moved on to establish solid

careers with different companies.

WM STORES INCORPORATED (1986-1998)

I have held many positions over my career with WM. I started WM as a part time cashier at Store 001 (coffee &

popcorn) on several occasions with Mr. Sam himself. I was quickly promoted within the store to CSM, to Support Team

Management, Personnel Manager, Trainer and payroll administrator for Store 0001. I worked at store level for 7yrs before

transferring to the WM Home Office and held the position of Category Development Manager on the McLane Team. I was

promoted and transferred to California as an Assistant Manager and then Co-Manager for 2 years at store level.

Transferred back to the WM Home office and worked as an Assistant Buyer before leaving the company.

Key Achievements

• A lifetime of retail skills that can’t be duplicated outside the WM retail company

• Personally knew Sam Walton as he visited Store 0001 in Rogers, AR on a regular basis. Attended one of the first

shareholder events held on his own lawn at his home in Bentonville and was present to see him get the

Presidential Freedom of Honor award from George Bush Sr.

• I had the prized opportunity to learn every facet of retail from the back door, to merchandising the shelves.

NeLL Renfro 685 Lynn Drive

Pea Ridge, AR 72751

*******@*******.***

Cell# 1-479-***-****

• Understanding and respecting the need to exceed in any given situation, as well as the sundown rule and the 10

ft rule which as a work ethic are instilled in me to this day.

• Created lifetime relationships here in NWA, my home where many, many are still in contact and priceless to doing

business here for WM/SAMS.

Education & Credentials

Completed Associates degree in Early Childhood Development: While working civil service for the DOD School

System Kinder haven while stationed in Bremerhaven Germany (1980-1984) University of Maryland

Technical Proficiencies

• MS Office (Word, Excel, PowerPoint & Outlook)

• Quick-books Reporting, Budgets and Template creation

• Retail Link, CPFR, AS400, SSO’s, SWAS Reports, SAT Tool, GRS Systems, Business at a Glance, OOS Tracking,

• Target POL

• Pro Space

• Promo Calendar Planning

• Event Planning, Grand Openings, Demos or Sam’s Road Shows

Contact this candidate