Customer Service Marketing
Resume:
CRAIG S. KIESSLING
Decatur, GA 30033
Tel: 404-***-****
*****@******.***
www.csknet.net
SEO and Online Marketing professional with over 15 years of experience in
Atlanta, GA and South East Asia, spanning digital media technology
developments from Global- & Local-ization, Content Management, Email
Marketing, Social Media, Search Engine Optimization, Analysis and more.
Organic "White Hat" SEO is my specialty. Strategy, Management, Execution,
On-Page, Off-Page, Technical, Content Creation, Development as well as many
other aspects and activities make up my Digital Passion & Expertise in
Search Engine Optimization.
I enjoy developing Baselines; doing complete Site Audits, researching
Analytics, Social, Search and more to help understand the current
Competitive Landscape. Knowing "where we are" is essential to setting goals
of "where we want to be" and planning Roadmaps to get there.
Data and Analytics are crucial, however qualitative research and creativity
helps make sense of the numbers; identifying trends, offline factors and
most importantly the users' mind helps not only add a human touch to
technology, but makes metrics insightful and actionable.
When it comes to Content Management Systems, I must admit to being a
Wordpress fan - I've Designed, Developed, Managed, Optimized, and Developed
Content for various websites.
I enjoy being the stand-alone guy or working in conjunction with others to
drive results, gather insights, and develop ongoing best practices. I've
worked on site and remote, as well as varying shades in-between. I've
worked with small and large organizations in multiple industries and
technologies.
3 KEY STRENGTHS / MAJOR CAPABILITIES
. Consulting, Benchmarking and Implementing various strategies for SEO
(Search Engine Optimization)
. Planning and executing strategic marketing campaigns online (web-based
or static beginnings) via web, internet, email, etc., and to measure
metrics & analytics to influence positive ROI; impressive
accountability.
. Ability to manage, delegate, & train teams in various aspects of
Internet/Online Marketing, including webmaster, developer, designer,
producer, writer, etc. using state-of-the-art techniques, methods &
trends.
. Sophisticated understanding and enthusiastic researcher of
technologies, such as SEO, Social Media, Marketing concepts,
strategies & methodologies, Conversion Optimization and much more.
4 SKILLS
Knowledge Software Languages
Emerging Technologies & Microsoft Office HTML (including 5)
Trends Microsoft Project DHTML
Online Marketing Dreamweaver XHTML
Blogging Adobe Photoshop CSS
E-Commerce Google Analytics JavaScript
Web Development Omniture PHP
Web Design HitWise MySQL
Webmaster Web Trends SQL
Content Management WebPosition RSS
Content Sourcing WebCEO Atom
Content Syndication Various CMS
SEO (Search Engine WordPress
Optimization) Digital Impact Campaign
SEM (Search Engine Manager
Marketing) Erigami's SNF+
SMO (Social Media SEO Surf
Optimization) RankSense
Building relationships WebTrends
Analytics (Measuring & Firefox's Firebug
Reporting with Meaning) Market Samurai
Usability Google Webmaster Tools
Web Standards Google AdWords
Cross-Browser Compatibility Various Google tools
Various Bing tools
Accessibility
WORK EXPERIENCE
8 CSKnet 2007 - Present
Atlanta, GA
Consultant
Consulted with diverse clients on Online Marketing strategies, SEO (Search
Engine Optimization), Social Media, Web Design & Development, Strategy,
Implementation, Reporting, Sharing Insights & Trends, Training and more.
Hiyaa! Martial Arts Podcast (www.hiyaapodcast.com)
. Co-Host, Webmaster & Online Marketing Manager
. Custom Design & Development of Website, utilizing WordPress
. Social Media Integration & Marketing
. Content Development
. SEO - Search Engine Optimization
Atlanta Mahjong (www.atlantamahjong.com)
. Design & Develop informational, yet converting & engaging
website
. Implement customized CMS
. Initiate Competitive Research, SEO, SMO, Online Marketing, etc.
. Engage in blogging and other Web 2.0 practices
PATHS Atlanta (www.pathsatlanta.org)
. As a founding member of this non-profit, I built the website,
and provide webmaster-ing, SEO, Content Management, Competitive
Research & Benchmarking, analytics, Video Production &
Marketing, blogging, as well instruct in martial arts
. Increased overall traffic by 200%
Central Equine (www.centralequine.com)
. Consulted & Implemented SEO strategies & techniques, competitive
landscape benchmarking, monthly analytics and competitive
progress reports, keyword research, offsite strategies, etc.
Sagal Radio
. Consulted on Online Marketing implementation
Brocket Pub & Grill
. Consulted on Web Development, Content Management & SEO
Definition 6
. Initiated in-house SEO process with aligned Analytics
Twenty-Six Two Marketing Agency
. Consulted, Advised & Implemented strategies for Competitive
Research, Benchmarking, SEO, SEM, SMO, Reporting, Development,
Blogging, Content Management Systems, Online Marketing efforts and
more for various clients
. Sampling of clients include: M9 Solutions, Ankle & Foot Centers of
Georgia, Rilko Kids, LimeDot, Christian City, ChoicePoint's IRM
(Identity Risk Management), National Disability Lawyers, 755 Club,
etc.
Worked with clients in Singapore and South East Asia, such as Joshua
Consulting Group, Omniface & Grassland Express Tours, to provide in-depth
Competitive Analysis, advice & Implementation of enhancements to web
presence, activities and processes, and manage flow of enhancement for SEO
(Search Engine Optimization)
9 Hewlett-Packard Asia Pacific Pte Ltd 2002 - 2007
Singapore
Country Online Marketing Manager (Online Marketing, Webmaster, SEO,
Development, Design, Analytics, Reporting and much more)
. Raised Web-Generated revenue across country SMB Portals in South East
Asia by 40-60%, within a 12-month period.
. Strategic Planning, Initiation and Managing Execution of web and
eMarketing (online, internet & email marketing) campaigns for the SMB
& Enterprise sector in Singapore, Indonesia, India & Thailand
. Conceptualized & Initiated execution of program to equally distribute
visibility of various Business Unit's products on portals
. Designed, Developed & Managed execution of eDMs (electronic direct
mail marketing), Promotions & Special Events Pages, Micro-sites, Links
& Chicklets; all as supporting and achieving various SMB campaign
objectives
. Ensured fresh content for site & eCommerce applications was up to
date, using CMS, HTML, CSS, JavaScript, SQL and more.
. Used various reporting tools to create reports, analyzed and acted
upon Campaign Performance Metrics & Conversions
. Liaised directly with CRM & ERP associates to achieve full CLM (closed-
loop marketing), from ensuring accuracy & completeness in customer
database and targeting the audience, to loyalty programs, Opt-ins and
personalization.
. Migrated old portals into new standards of design & development,
ensuring usability and structure
. Facilitated New Product Introductions online
. Managed partners & vendors in collaborating on projects
. Re-developed and Maintained SMB portals and updated online Product
Catalogues
. Helped facilitate various customer incentive rewards programs within
Singapore
. Lead presentations and meetings to highlight achievements and discuss
escalations
. Served on various project planning and execution boards for various
aims, including Web 2.0 involvement, such as blogging, SMO, etc.
. Trained various agency employees in HP Proprietary software, HP
eMarketing standards, Design & Development standards, etc.
. Continuously improved operating processes, keeping in mind budget (and
individual & team targets), so as to lower cost and improve ROI.
. Conducted in-depth training for new team members to repeat all duties
of a Country Operations Manager for other South-East Asian countries
10 CSKnet 1998 - 2002
Atlanta, Georgia U.S.A.
Worked with diverse clients to:
. Conceptualize, Initiate and Manage online web, Internet & email
Marketing campaigns
. Lead & Coordinate various aspects of Online Acquisition & Retention
Marketing efforts designed to drive site traffic. PPC (pay-per-click),
SEO (search engine optimization), SEM (search engine marketing),
Affiliate programs, Portals, Comparison Shopping sites, Affinity
sites, & other media-based business building activities.
. Analyze metrics of marketing campaigns, web sites & portals (SEO,
usability, keywords, structure, lead generation, customer database,
etc.), create reports, and consult on effective strategic solutions
for better ROI
. Consulted, advised & implemented proper roadmaps to standards,
usability, accessibility, cross-browser compatibility, etc.
. Advise on content for lead generation, retention, return visits, lead
conversion, SEO, SEM, eCommerce, SMO, etc.
. Develop entertaining yet informative newsletters and collateral
materials with HTML, PHP, MySQL, CSS and other development
technologies
. Explaining & Offering high bandwidth/low bandwidth options
. Full life-cycle local and web-based application development
. Site maintenance and communication establishment
Sample list of clients: Six Continents Hotels, Warranty Corporation of
America, Grizzard, Homestore, EzGov,
J. Walter Thompson, Andersen Consulting, Golden Key, Physical Training
Traditions, TechBios,
Salvation Army - Florida, WebUseNet, E-Staff, C. Dickens
11 Integratech 1995 - 1998
Atlanta, Georgia U.S.A.
. Initiated company website development to improve communications, using
HTML, CSS, JavaScript, PHP & MySQL
. Ensured website was up to standards, including accessibility,
usability, cross-browser compatibility, etc.
. Facilitated inter-departmental communications via reports,
newsletters, etc.
. Crisis Management in day-to-day escalations
. Managed team of over twenty customer service representatives
. Prepared reports based on sales and Customer Service Representatives
ASSOCIATIONS
The National Eagle Scout Association
The Internet Society
The Online Marketing Research Organization
The Management Solutions Network
The International Webmaster Association
The HTML Writers Group
The Web Design and Developers Association
DEVELOPMENT COURSES
2004 Certificate in Total Customer Experience (Hewlett-Packard)
2004 Certificate in Data Privacy (Hewlett-Packard)
2005 Certificate in Quality & Workforce Development (Hewlett-Packard)
1999 Certificate in Developing Web Applications, NTI (New Technologies
Instruction)
EDUCATION
University of Georgia 1991 - 1995
Business Administration / Marketing
References, Letter of Recommendation, etc. available upon request
Please visit www.csknet.net for more details
[pic]
Contact this candidate