Jeff Peterson
Oakdale, MN United States 55128
Tel: 651-***-****
Cell: 612-***-****
************@*****.***
OBJECTIVE
Strategic/Operational Executive with background in a Fortune 100 organization leading
Operations and Sales Strategy. Highly skilled at engaging/collaborating with all levels, winning
trust, respect, and alignment by delivering results via cross-functional collaboration and
influence. Leading strategy to operationalizing, creating solutions with a consultative approach.
WORK EXPERIENCE
Premium Retail Services, Edina, Minnesota 01/2013 - 07/2014
Vice President of Business Development
Lead and direct Sales and Operations for a Minneapolis based account Team. Contribute to new
business strategy and drive account growth. Develop new clients to drive increased revenues.
Manage both large and small-scale projects from simple merchandising programs to complex in
store changes
• Created a Minneapolis based branch office. Negotiated lease, furniture purchase and set up all
utilities and IT infrastructure
• Built the staff from 5 to 11 by creative networking, recruiting as well as the interview process
and hiring decision.
• Responsible for existing account relationships as well as developing new client accounts
• Negotiated with a client to become the sole provider for them in Canada and the US resulting
in a 150% increase in revenue.
• Supervised a team of 11 Client Account Directors and Client Account Coordinators.
• Created new client relationships through networking and RFP responses, delivering an
additional $3 million in revenue
Best Buy Co., Richfield, Minnesota US 06/2011 - 10/2012
Vice President of Services and Operations - Home Business Group
• Responsible for growing the product categories in the Home Business Group. These
categories were comprised of Appliances, Home Theater, Music, Movies, Gaming and Digital
Imaging.
• Responsible for driving sales by creating solutions, communications, business plans and
training content for Retail associates to leverage selling products and services.
• Responsible for developing KPI's to support product growth by analyzing data to develop
action plans for areas of improvement.
• Responsible for creating Sales and Marketing programs in all categories that resulted in
maintaining of market share or in some cases improving market share by 10 to 20 basis points
• Responsible for directing and developing 4 Directors
Best Buy Co., Richfield, Minnesota US 04/2006 - 09/2011
Vice President of Operations - Domestic and International
• Established, created and managed a Labor Management System that accounted for $2.5 billion
in labor expense on an annual basis.
• Responsible for leading directing all store merchandising plans and execution resulting in a
one stop shopping environment for consumers.
• Responsible for developing criteria and implementing all in store IT systems resulting in faster
checkout times, sales associates efficiencies and better customer service. Outcomes seen were
improvement in customer feedback surveys of 10 basis points.
• Designed, managed and implemented a new store operating model that improved efficiencies
in tasking, scheduling and resulted in $400 million in labor reductions over 3 years.
• Created a new store communication process that streamlined all communication to the Retail
stores resulting in duplication of memos, timely information, one stop shop for answers and
reduction of time associates were required to read communication.
• Responsible for leading and directing all merchandise resets and transformations in all retail
locations. Responsible for a $90 million budget.
• Responsible for 2,000 field employees and 150 corporate employees equating to $12 million
in P&L responsibility.
• Responsible for designing and developing the Small Market store process to profits which
resulted in moving Operating Profit from 3.5% to 7%.
• Responsible for developing capital budgets for retail stores. Responsible for managing $600
million in Capital Expenditures.
Best Buy Co., Richfield, Minnesota US 04/2001 - 04/2006
Vice President of Sales Development
• Responsible for strategy, operationalizing, and implementing profit levers, loyalty programs,
and branded payments to drive top line performance resulting in $20 billion in revenues for
Computing and Digital Imaging businesses.
• Responsible creating an "in-house" consulting group to eliminate the high cost of consulting
fees. Analyzed all Standard Operating Procedures for stores and implemented actions
resulting in $50 million labor reductions.
• Responsible for 6 Supervisors and 13 managers
• Responsible for developing the company 3 year plan resulting in driving revenue growth by
7%
Best Buy Co., Richfield, Minnesota US 04/1995 - 04/2001
Director of Operations
Earlier Career Progression
Best Buy Co., Richfield, Minnesota us 04/1992 - 04/1995
Regional Operations Manager
Early Career Progression
Best Buy Co., Richfield, Minnesota US 04/1987 - 04/1992
District Operations Manager
Early Career Progression
Best Buy Co., Richfield, Minnesota US 04/1985 - 04/1987
General Manager
Early Career Progression
Best Buy Co., Richfield, Minnesota US 09/1984 - 04/1985
Commission Sales
Early Career Progression
EDUCATION
University of Minnesota Minneapolis, Minnesota US 1974 - 1977
Business Management
So. St. Paul High School. So. St. Paul, Minnesota US 1971 - 1974
Diploma in General, GPA: 3.72
SKILLS
Strategy Development/Implementation
Budgeting/Forecasting/P&L Accountability
Turnaround/Transformation/Emerging Markets Differentiated
Building High Performance Teams
Customer Experience
Negotiating/Influencing
Process Improvement
Problem Solving