Marketing Management

SAMUEL J. (SANDY) ZUSMANN, III

**** ********* ***** 404-***-****

Dunwoody, Georgia 30338 ********@**********.***

SUMMARY

Marketing executive with over 26 years experience in both the B2B and

B2C arenas with firms ranging in revenue from $40M to Fortune 100.

Managed marketing departments in five companies across five industries

ranging from regional to global scope. Managed billion-dollar

consumer brand and Fortune 25 customer relationship. Key skills

include strategic and tactical marketing, brand positioning, research,

corporate communications, and project management. MBA from Kellogg

School of Management and Master's degree in Communication from Georgia

State. Two-time Jeopardy! winner.

EXPERIENCE

APOLLO MARKETING PARTNERS, INC. (Atlanta, GA) 2002 --

Present

Founder and CEO

Founded marketing consulting firm and managed day-to-day

operations.

. Developed strategic guidelines for global promotions for

multinational CPG company.

. Developed brand architecture, positioning, and marketing

strategy for cardiovascular products company.

. Created strategy and content for global best practices

website recognized as best in company by Fortune 100 client.

. Developed brand architecture, and marketing strategy for

Asia-based cargo airline.

. Designed and delivered marketing training programs for

Korean conglomerate.

. Analyzed and recommended changes to project management

process for Fortune 500 communications company.

CCH SMALL FIRM SERVICES (Kennesaw, GA) 2011 -- 2013

Director of Marketing

Responsible for strategic and tactical marketing for $130

million software company serving tax and accounting

professionals.

. Developed and managed execution of annual marketing plan.

. Implemented marketing automation software and developed

automated drip campaigns targeting customers and prospects.

. Managed external customer and prospect advertising and

communication campaigns.

. Developed and executed direct mail campaign which delivered

ROI of 218%.

. Launched website redesign project to improve user

experience, upgrade technology and employ dynamic content.

. Managed public relations initiatives, including crisis

management campaign.

. Created and executed marketing plan to support launch of new

portal product. Developed product name, value proposition

and positioning.

. Authored marketing workbook, "Building a Marketing Plan that

Works" and taught webinars awarding over 700 hours of CPE

credit.

PROUDFOOT CONSULTING (Atlanta, GA) 2008 -- 2009

Global Vice President, Marketing

Led strategic and tactical marketing for $170 million operations

management consulting company with operating units on five

continents.

. Created four-year strategic marketing plan.

. Developed brand positioning and integrated global marketing

strategy.

. Designed and implemented global public relations strategy.

. Re-launched global productivity research, improving

statistical reliability while expanding coverage to 12

markets and 8 sectors. Co-authored findings report.

. Launched development of new company website, creating market-

specific micro-sites, upgrading site technology, and

improving content management.

HARTWELL INDUSTRIES (Hartwell, GA) 2003 -- 2004

Director of Marketing

Led marketing for $40 million promotional apparel company.

. Developed and implemented integrated marketing plans for

portfolio of five labels.

. Managed market research, telemarketing, and digital

marketing programs. Increased inbound customer calls 15.1%,

reversing two-year decline.

. Managed Sam's Club account, increasing account revenues

77.4%.

. Brought catalog production in-house, generating year-one

savings of $90,000.

JOHN DEERE LANDSCAPES (Atlanta, GA) 2000 -- 2001

Vice President, Marketing

1. Established Marketing department. Developed and implemented

brand strategies and marketing plans for $350 million, 215-

unit landscape supply business. Responsible for brand

positioning, B2B and B2C marketing, advertising, and public

relations.

2. Created customer affinity program reaching over 16,000

customers. Sales of targeted products exceeded company

performance by 40-70 percentage points.

3. Developed direct mail campaign, increasing sales of targeted

product by 75%.

4. Brought collateral materials development in-house, yielding

$175,000 savings.

THE COCA-COLA COMPANY (Atlanta, GA) 1990 -- 2000

Global Brand Manager, Fanta

5. Developed brand strategies and annual plans for $1.1 billion

global business. Responsible for formulation, packaging,

flavor portfolio, channel strategies.

6. Managed implementation of brand strategies and initiatives

in 47-market Middle & Far East Group. Executed global

product reformulation initiative, reducing orange

formulations from 75 to 15. Led nine-market cross-

functional project team.

7. Initiated development of new proprietary bottle.

Established project objectives, charter, and timeline.

Assembled and managed cross-functional project team.

8. Managed secondary flavor portfolio of 100 flavors.

Developed plan aligning flavor portfolio with brand

positioning, eliminating off-strategy flavors.

Associate Brand Manager, Juices

9. Managed $165 million non-U.S. Hi-C business. Constructed

first global P&L for brand. Launched global positioning and

market alignment initiative. Introduced new brand graphics

in Latin America, generating 48.3 point incremental growth.

10. Managed development of new product targeting the low-juice

segment.

11. Developed strategic plan for non-carbonated brands in Far

East markets.

Customer Marketing Manager-Coca-Cola USA Fountain

12. Developed and executed beverage marketing strategies and

tactical programs for top-focus customers. Created and

managed channel-specific marketing programs.

13. Named Vendor of the Year by Mapco Express

EDUCATION

J.L. KELLOGG GRADUATE SCHOOL OF MANAGEMENT NORTHWESTERN

UNIVERSITY

MBA. Outstanding Student in Human Resources Management.

Dean's List.

GEORGIA STATE UNIVERSITY

Master of Communication Degree in Print Journalism.

DUKE UNIVERSITY

Bachelor of Arts with distinction in Economics. Dean's List,

Cum Laude.

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