Marketing Manager
Resume:
Arian
Yasha
Los
Angeles,
CA
arian@*********@*****.***
www.linkedin.com/in/arianyasha
Creative
Digital
Marketing
Technology
&
Analytics
Strategic
Leadership
Leveraging
Partnerships,
Intelligent
Strategy,
Analytics
and
Best-
In-
Class
Solutions
to
Drive
Results
Profile
Core
Competencies
Proven
Digital
Marketing
Success
-
Manage
telephony
integrated
Analytics
&
Reporting
§ §
e-
Commerce
website
development
for
multiple
clients
and
portfolio
Business
Development
§
projects.
Provide
entrepreneurial
vision,
data-
driven
analytical
rigor,
and
Content
&
Marketing
§
an
intense
focus
on
customers’
needs
and
stakeholders’
goals.
Digital
Technology
§
Expert
at
Increasing
Web
Traffic
and
Revenue
-
Develop
web
content
§
Project
Management
§
and
e-
commerce
sites.
Manage
PPC,
email,
social
media,
and
SEO
Marketing
Research
&
Strategy
§
campaigns.
Strategize
and
implement
marketing
strategies
to
capture
big
Online
Lead
Generation
§
wins
and
improve
ROI
based
on
long-
term
vision.
Versatile
Cross-
Functional
Leader
-
Oversee
cross-
functional
teams
§ Startup
Operations
§
and
multiple
projects
including
content
development,
client
servicing
and
Social
Media
Marketing
§
internal
marketing
integration
projects;
design,
execute
and
monitor
SEO
&
Web
Analytics
§
project
team
members,
milestones
and
results.
Team
Building
§
Respected
Consultant
–
Identify
prospects,
cultivate
leads,
build
§
Web
Design
&
Development
§
relationships,
negotiate
deals,
and
manage
clients’
projects
to
success
through
collaboration
with
senior
leaders
and
industry
experts.
PROFESSIONAL
EXPERIENCE
Pacific
Mez
Marketing
–
Sherman
Oaks,
CA
2013–Present
Digital
Marketing
Specialist
(2014)
Develop
digital
marketing
strategies
for
clients,
collaborating
with
and
guiding
senior
leaders
to
match
company
goals
to
action
and
desired
results.
Execute
solutions
including
web
development,
marketing,
search
engine
optimization
(SEO),
social
media
and
content
management.
Direct
potential
clients
outreach
and
online
lead
generation
through
public
relations
and
social
media
campaigns.
§ Supervise
and
mentor
a
team
of
three
link
prospectors
§ Conceptualize
and
develop
PsychicElements.com
and
LunarCafe.com
social
media
plans
§ Strategizing
content
marketing
plan
for
key
client
projects
§ Formulate
and
execute
multiple
PPC
and
display
campaigns
§ Implement
SEO
best-
practices
to
monitor
and
enhance
results
§ Research
and
implement
intelligent
SEO
silos
for
clients’
websites
§ Integrate
phone
marketing
application
to
monitor
and
capitalize
on
top
performing
keywords
in
campaigns
Operations
Manager
(2013)
Conducted
and
oversaw
startup
business
development
and
operations
including
financial/budget
planning,
human
resources,
strategic
planning,
marketing
operations,
and
long-
term
vision.
Created
entrepreneurial
marketing
campaigns,
leveraging
current
technologies
and
practices
to
drive
results.
§ Directed
web
design
of
PsychicElements.com
&
LunarCaafe.com
campaigns
§ Sourced,
hired,
trained
and
mentored
team
of
developers,
product
and
office
managers
§ Managed
telephony
vendor
selection,
negotiation,
and
conducted
operations
management
§ Improved
operational
systems,
processes
and
policies
in
support
of
Pacific
Mez
Marketing’s
mission
§ Organized
and
led
meetings
with
IT,
Design
and
Marketing
teams
to
ensure
objectives
were
being
met
§ Assessed,
gathered
and
documented
client
requirements
for
website
functionality
and
feature
specifications
§ Implemented
online
marketing
framework
for
key
client
from
ideation
to
detailed
strategies,
plan
and
tactics
§ Identified,
secured
and
coordinated
outsource
team
location
in
the
Philippines.
Travelled
to
offshore
site,
negotiated
vendor
location
set-
up,
and
directly
oversaw
processes
and
operations
for
30
days
Arian
Yasha
arian@*********@*****.***
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Professional
Experience
continued…
Mandarin,
Inc.
-
Los
Angeles,
CA
2013
Marketing
Coordinator
Intern
Created
and
delivered
affiliate
marketing
programs,
ideas
and
activities.
Conceptualized
and
produced
marketing
materials,
managed
digital
projects,
and
ensured
company
messages
were
consistent.
§ Ensured
website’s
quality
and
content
exceeded
expectations
§ Reviewed
and
compared
products
and
forecasted
market
trends
§ Coordinated
assignments
between
supervisors,
web
developers
and
editors
§ Worked
with
a
team
to
execute
marketing
strategies
and
accomplish
marketing
goals
§ Researched
and
worked
with
existing
keyword
lists
and
develop
new
keyword
lists
for
clients
Pacific
Mez
Marketing
–
Sherman
Oaks,
CA
2012
Project
Coordinator
Aided
in
establishing
startup
company’s
operations
in
Phillipines
and
United
States.
Identified,
sourced,
hired
and
trained
team
members.
Supported
human
resource
activities,
business
registration,
and
special
projects.
§ Recruited
employees
from
across
the
globe
based
on
their
qualifications
and
the
company’s
objectives
§ Screened
applicants
and
recommended
the
most
qualified
candidates
to
the
company’s
hiring
manager
EDUCATION
&
AFFILIATION
Bachelor
of
Science
in
Marketing,
Minor
in
Finance
2012
California
State
University
-
Northridge
Search
Marketing
Expo
(SMX)
2014
The
World-
leading
Search
Engine
Marketing
Conference
-
Los
Angeles,
CA
TECHNICAL
SKILLS
MS
Office
Professional
Suite:
Word,
Excel,
Access,
Power
Point,
Outlook,
Project
Other:
Analytics,
AdWords,
PPC,
Semrush,
Moz,
Similarweb,
Majesticseo
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