Marketing Specialist

RYAN LYNCH

* ******* ***** *** • Maple, ON • L*A 3Y2

647-***-**** • ****.*****@******.***

Profile

A skilled Marketing professional with a unique breadth of experience that includes promotions, retail marketing, email and

direct mail marketing, event marketing, and hospitality management. An enthusiastic, and hands-on leader who combines

strategic and analytical abilities with flawless execution. Demonstrated success in developing and directing creative and

effective brand building programs. A strong work ethic, coupled with the ability to cultivate lasting client relationships.

Career History

IN Marketing Services - Shopper Marketing Agency July 2013-Present

Unilever Inc.

Marketing Specialist

Develop strategic and tactical Shopper Marketing plans for Unilever’s Foods brands for 2014 across various grocery

retailers

Engage with all necessary brand agencies to ensure above the line marketing activity lines up with in-store activities

Execute existing programs for 2013 based on pre-approved budgets and timelines

Engage with all necessary vendors to assist with planning and maximizing our budget allocations

Liaison between advertising agencies, print suppliers, various marketing services

Coordinate the development of OOH advertising – Direct mail / email campaigns and web banner advertising

W ork with internal concepting, creative and production teams to ensure programs execute flawlessly

Provide program management f or multiple programs and support for internal teams

Assist in developing 2014 Marketing calendars to ensure project briefs and timelines are prepared in advance to

achieve in-market dates

Provide leadership as the face of the agency towards client and contacts during the conception, creative

communication design, retail sell in and execution of account and brand specific programs

Aug. 2011 – July 2013

Sobeys ON

Loyalty Marketing

Develop targeted monthly marketing campaigns for Club Sobeys Members through email and direct mail

Coordinate with vendors for printing and distribution of Direct mail campaigns for geo-targeting and postal guideline

acceptance

Support Loyalty team in developing yearly budgets and strategic plans for Club Sobeys

Provide approvals for all vendor in-store promotions to comply with Sobeys Brand Standards and legal counsel

Support Category Management with marketing initiatives either internally or for vendors f or new product launches,

relevant promotions or awareness campaigns

Engage all necessary departments to develop and execute programs to increase sales or change buying habits

Program Management averaging 8 vendor and 3 internal promotions per month from beginning to end

Identified areas to improve internal processes that reduced time and increase efficiency

Provide support to Store Managers and Field Specialist f or in-store/executional marketing initiatives

RYAN LYNCH PAGE 2

Jan. 2008 – May 2011

OSL Marketing - Retail Promotional Marketing

Account Executive

Successfully managed over $3MM of business over multiple accounts in a diverse portfolio for tier one clientele &

brands (QTG, ConAgra Foods)

Led and managed ConAgra's biggest programs for VH Sauces and executed new innovative product launches

Developed, lead and execute all of Orville Redenbacher's program f or the year including in-store and out of store

activations; acted as lead liaison with media, PR, production and printing facilities in Canada and the US

Developed largest promotion to date for Sobeys Atl. with a partnership between QTG and Mercedes-Benz

Build client relationships with brand managers & shopper marketers by providing consistent communication updates

f or various programs that include critical paths, budget development and overall program communication

Manage all aspects for each program from developing partnership opportunities, sourcing out relevant premiums,

media and PR recommendations, and any in-store or out of store opportunities

Communicate program ideas and concepts to internal creative team, account service team members, upper

management and outside partners by leading brainstorms to develop best possible program

W rite all creative briefs, copy decks for each program element

Provide monthly financial reporting for internal Finance department and provide accurate profitability for each

program

SDI MARKETING – EXPERIENTIAL MARKETING 2003 – 2008

Account Coordinator

Oversaw the execution of a major Citibank loyalty program at 20 Petro-Canada locations around the GTA. Effectively

liaised with station managers to solicit feedback and address any issues.

Consistently met and sometimes exceeded targets through hands-on team leadership and superior execution

Developed and maintained strong relationships with peer managers through weekly meetings, regular communication,

idea generation, and team building.

Developed and implemented incentive programs that successfully motivated staff and improved sales results in an

environment with a very high turnover rate.

Managed area operating budget, including payroll, per diems, and incentives. Reviewed and approved expenses,

ensuring accuracy.

Negotiated and sold exhibit space to 250+ vendors at the 2006 San Jose Grand Prix. Increased revenues by over

30% vs. prior year.

Led a major annual, national marketing program for P&G Tide brand. Increas ed media attention and retail

participation - from 50 to 100 Wal-Mart stores in 4 years. Client increased program’s budget in subsequent years as a

result.

Expanded program to include sponsorship of Champ Car driver, Andrew Ranger. Coordinated press conferences and

media events, including a charity fundraiser for the Children’s Miracle Network that raised over $100,000.

Planned and oversaw a national in-store experiential event initiative for Quaker across 100 Wal -Mart locations.

Executed successfully within an aggressive timeframe. Analyzed performance against targets and made quick

program adjustment decisions where necessary to boost results.

Education

Georgian College, Barrie, ON

Hospitality Diplom a, Hotel and Resort Operations

Business and Marketing Administration Diploma

Successful completion of a Community College diploma in Journalism, Communications, Media Marketing, Business Administration or a related discipline, or

approved equivalent combination of education and experience.

• Minimum three (3) years’ experience in design and delivery of marketing and communication programs and services, including development of marketing and

communications initiatives to assist with print, broadcast and online media.

• Demonstrated experience in the coordination of events and public e ngagement, communication and/or workshop facilitation.

• Demonstrated experience with modern communications practices including social media applications.

• Knowledge of and demonstrated ability in corporate core competencies including customer service, c ommunication, team work, initiative/self-management,

accountability, flexibility and adaptability.

• Understanding of processes of municipal government and programs and services provided to the public, specifically related t o the environment.

• Highly developed creative skills to ensure creation of innovative programs and campaigns.

• Strong project management, organizational and priority setting and problem solving skills.

Contact this candidate