Marketing Management
Resume:
James Masch
Richardson, Texas 75080
cell: 512-***-****
********@**.**.***
PORTFOLIO: http://mjames24.wix.com/jamesmasch2014
Professional Goal:
To utilize my creative communications and strategic marketing abilities, team management skills, conceptual, advertising, graphic design,
creative writing, and marketing experience and provide innovative and effective promotions, campaigns, and consultation for a consumer products
company or agency for their clients and customers.
Professional Experience:
I have proven experience in the leadership role defining the product vision, and strategy based on understanding of current and future customer
and market needs, conceptual planning, campaign development, integrated campaign creation, budgeting, execution, analysis and management
of all aspects of projects and account/campaign activity.
Online focus has been centered on UI and UX methodologies, demographic and cultural usability, as well as the importance of the site architecture (IA)
from the user standpoint as well as focus group and usability testing and strategies and research to support those recommendations prior to launches.
Experienced with working with front-end/back-end programmers and developers as project lead and as a design resource for online graphics,
writing, and video.
• Experience in team member formation, development and implementation of strategic marketing plans (regional, domestic, international)
• Conceptual planning, campaign development, campaign creation and execution, budgeting, and management of all aspects of projects
and client/account activity
• Experience in all mediums with a focus on new technologies and digital trends and how to best to implement them to gain market share
and brand reinforcement
• Experience in all print design, production and fulfillment
• Website/mobile design through implementation of SEO, SEM content writing/editing and updates
• Google ad words, social medium integration and viral campaigns
• Broadcast, audio, and special mediums (including small and large scale client exhibit planning, design and installation coordination,
Museum layout and installation coordination, sales office design and installation coordination, environmental signage and display design
and installation coordination)
Macintosh and PC literate, using current software: Adobe CC 2014 (InDesign, Photoshop, Illustrator, Acrobat, Flash, Edge, Dreamweaver, etc.),
QuarkXPress, Freehand, Microsoft Suite (Word, Excel, Powerpoint). IA, UX/UI development and implementation, wire framing (UXPin,
MockFlow, etc.) and site mockups and design, utilizing responsive design for both online and mobile devices for clients. Full understanding of
the requirements and directing the use of HTML5, CSS3, jQuery, Java Scripts, AJAX, Java Script, etc., and existing Open Source CMS’s and other
front-end and back-end programing as required.
Employment History:
2013 - Present
Creative Director/Sr. Graphics Art Director and Marketing Strategist, Richardson, Texas – Creative consultation and strategies for B2B, B2C clients.
• Traditional and digital mediums with an emphasis on creative strategy and cohesion/integration of the marketing/outreach efforts
• Creative strategy and development, visual/graphic design
• Online/tablet/mobile planning, design/creation/oversight and implementation of digital efforts
• Printing expertise
• Exhibit/trade shows, ambient mediums, outdoor, presentations
• Television/radio broadcast advertising
• Brand strategy, logo/brand identity creation and implementation, marketing materials and collateral, direct mail, annual reports,
• Online advertising and creation, SEO/SEM, key words, and consulting
Clients and Contract Positions:
Berger Kahn, Attorneys at Law Commerce Street Capital
The Creative Group/Robert Half Creative Circle
HTML5 Dallas PrimeLending/PlainsCapital
Kastle-Ward Realty Group Targetbase
Roadrunner Connect, Inc. Society of Petroleum Engineers
The Fenway Group (Southwest Airlines)
2010 - to May 2013
Sr. Art Director, Triad Business Marketing, Dallas, Texas
Provided conceptual, design, and creative consultation to meet marketing and promotional objectives of agency clientele.
• Development and implementation of strategic marketing plans (regional, domestic, international)
• Creative planning
• Complete web/mobile interactive media
• SEO/SEM, Google ad words, social media
• Print materials (digital and offset)
• Television/video online advertising and special promotional needs
• Responsibilities included client presentations, creative design and art direction
• Art direction and production supervision for all mediums, both traditional and digital
• Client relations and interfacing on brand strategies
• Marketing strategies, media use
• ROI, metrics, and product/service life cycles
Agency Accounts Serviced:
Alcoa Fastening Systems (Domestic & International) Hail Alert Technologies
Alcoa Aftermarket Products (International) Hayata
Alcoa Oil + Gas (International) Hoffer Flow Controls
AXON Energy Products IDE
Double E Kewaunee Scientific
Forge USA LeTourneau
Global Drilling Support (GDS) Sanwa Electronics USA
2008 - 2009
Creative Director, ISDG-Austin, Austin, Texas
Provided strategic marketing and creative consultation to meet marketing and promotional objectives of agency clientele.
• Creative team leader and client liaison
• Responsible for conceptual direction and creative planning of all materials
• Responsibilities include client presentations and pitches, creative writing, art direction and management of creative teams
• Complete web/mobile interactive media, SEO/SEM, Google ad words, social
• Print materials (digital and offset)
• Television/video online advertising and special promotional needs
• Development and implementation of strategic marketing plans (regional, domestic)
• Creative direction and production supervision for all mediums
• Client relations and interfacing on brand strategies, marketing strategies, media use
• ROI, metrics, and product/service life cycles
Agency Accounts Serviced:
Bexar County Economic Development The University of Texas System:
Plano ISD • Office of Facilities Planning & Construction
The Bob Bullock Texas State History Museum • Office of HUB Development
Bigfoot Networks (Killer NIC) • The Jackson School
Philips Lighting – Sports Division North America • The Cockrell School
• Longhorn Foundation
1996 to 2008
Sr. Art Director/Designer/Account Representative, Special Audience Marketing, Austin, Texas
Provided creative solutions for meeting marketing and promotional goals of medical professionals, health care, legal, and educational clients.
• Marketing materials created for clients include complete web sites, print collateral, direct mail, packaging, print and television advertising
and special promotional needs
• Responsibilities include management of creative staff and vendors
• Creative concepts and art direction, design, audio/visual aids, television commercials
• Creative/art direction on photography, and copywriting
• Development and implementation of strategic marketing plans (regional, domestic)
• Creative and art direction, design, and production supervision for all mediums
• Client relations and interfacing on brand strategies, marketing strategies, media use
• ROI, metrics, and product/service life cycles
Agency Accounts Serviced:
Branson Law Firm Santa Rosa Health Care
Corson & Johnson Sisters of Charity of the Incarnate Word
Destination: Digital St. David’s Healthcare
Education That Works/School-To-Work (TEA) St. David’s Round Rock Medical Center
Perry & Haas (Edwards, Perry & Haas) – Attorneys at Law St. David’s Georgetown Hospital
Garcia & Karam Texas Commission on Environmental Quality (TCEQ)
Health Texas Texas High Tech Executive Council
Hearts & Minds Texas Online
Incarnate Word Health System (Christus Health) Vision Link
James Black, MD - Neurology Welsh Orthopedics
Janet, Jenner & Suggs, LLP University of Iowa
Jenson & Associates
Misko Law Firm
1993 to 1996
Sr. Art Director/Sr. Designer, Alternative Fuels Division of the Railroad Commission of Texas, Austin, Texas
Core responsibilities included management of creative staff and outside vendors. Led Art Direction and Design of all print collateral, display and
exhibit materials, advertising campaigns and television/educational videos for statewide consumer education and promotional programs for the
propane industry.
• Implementation of new branding logo and graphics standard for propane industry
• First ever statewide promotional campaign for water heater rebate program
• Statewide public education and marketing newspaper campaigns; statewide television PSA’s promoting alternative fuels/propane for
vehicle applications
• Fall-Spring residential television and print PSA’s promoting alternative fuels/propane for residential applications
• Implementation, coordination, and produced new alternative fuels middle school curriculum materials for state and national distribution
1991 to 1993
Associate Director/Sr. Designer, Texas Department of Insurance, Austin, Texas
Associate Director of Publications Department which encompassed the management of production staff, projects, and coordination of all consumer
publications, outreach programs, State mandated advisory publications and internal publications.
• Responsibilities included setting budgetary guidelines for division
• Rebranding coordination and implementation
• Liaison and consultant to all TDI directors and managers (1200 person agency)
• Determining metrics and consumer/industry outreach life cycles
Education:
Tyler Junior College, Austin Community College, University of Texas at Austin, San Antonio College, University of Texas at San Antonio
Awards & Recognitions:
Numerous industry and creative recognitions both internationally and domestic (Awards list furnished if requested)
Contact this candidate