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Graphic design, branding, logo, corporate ID, print, web, photography

Location:
McKinney, TX
Posted:
February 21, 2015

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Resume:

PROFILE

• Senior Graphic Designer with extensive experience in branding, ad and collateral campaign development, corporate identity, package design, trade show exhibit & environmental design

• Experience in designing promotional work for clients in a broad range of verticals, including retail, fashion, health care, energy, and science/technology

• Created web and interactive campaigns that work in sync with offline initiatives

CAREER HIGHLIGHTS

• Created award-winning exhibit for world-renowned glass artist, Dale Chihuly

• Developed package design for Clint Eastwood’s Tehama gold clothing brand

• Concepted brand image for WOGA (World Olympic Gymnastic Association)

• Designed ad materials for Dallas Cowboys

PROFESSIONAL EXPERIENCE

Dallas Symphony Orchestra

Sr. Graphic Designer

2014 – Current

• Project lead on all marketing initiatives, from concept and design to final production of print and web, collateral, promotional and advertising pieces: Ads, brochures, direct mail, posters, signs, inserts, flyers, email graphics, postcards, banners, environmental design and other marketing materials (print and digital).

• Managed offset print vendors and directed photo shoots

• Mentored junior-level designer

Accomplishments

• Consistently recognized for fresh and innovative concept ideas and applications.

CHR Solutions

Lead Graphic Designer

2011 - 2014

• Performed lead role in the design and production of print, identity, collateral, promotional and advertising pieces from creative concept through final output.

• Developed corporate brochures, direct mail, business PowerPoint presentations, websites design and online advertisements, trade show exhibits, signage and billboards.

• Managed creative quality control through editing and approval process

Accomplishments

• Increased overall quality of production and improved customer satisfaction

• Developed and enforced new brand standards company-wide

• Created a fresh new image and strategy for the company and products

• Exceeded revenue growth expectations of the Creative Services line of business

Reef Explorations, LP

Sr. Graphic Designer

2004 - 2010

• Responsible for complete redesign of company logo and corporate identity

• Developed campaigns for advertising, trade shows, annual reports, posters, technical 3D illustrations and maps

• Coordinated print preparation and photography for all printed materials

• Partnered with copywriter to develop concepts and present them to C-level executives

Accomplishments

• Dramatically improved the brand image of the company by developing a fresh corporate ID package and design in promotional materials and advertising

• Revamped company brochures with a cleaner, contemporary look & feel while establishing more consistent branding across deliverables

• Completely redesigned corporate website

SKILLS

• Fluent in both Mac and PC platforms

• Adobe Creative Suite 6: Photoshop, InDesign, Illustrator

• Acrobat, PowerPoint, Word, Flash, HTML

• Excellent conceptual, design, typography & illustration skills

• Ability to manage multiple assignments and tasks from concept through final output

• Photography and image manipulation

• Proficient in print production with specific expertise in paper and color selection

EDUCATION

Bachelor of Fine Arts in Visual Communications

AVNI Institute of Fine Art (Tel-Aviv, Israel)

Web Design/Multimedia Certificate

PORTFOLIO

http://lenasartportfolio.carbonmade.com/



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