Aread Internet Sales Manager

Audrey E. Grau

CHARLOTTE, NC

PHONE 678-***-**** . EMAIL ******.****@*****.***

EXPERIENCE

YP Holdings LLC /Formerly AT&T Advertising Solutions - Charlotte, NC

****-*******

Area Sales Manager Internet (Outside Sales)-Promoted in June 2014

Senior manager responsible for driving digital growth of multi-million

dollar territory and increasing client base in a rapidly changing

marketplace

. Team with account executives and local sales leaders in presenting and

selling digital advertising programs to new and current advertisers,

in order to meet and exceed branch revenue objectives

. Provide leadership and product training to both account executives and

regional management through field coaching, interactive trainings and

new product launch events

. Responsible for ensuring 100% branch completion of all YP and Google

required certifications, to maintain compliance with Premier SMB

Partner service level agreements

. Develop innovative initiatives to drive conversions of traditional

print advertisers to digital ones, while addressing issues of

sustainability for YP's digital virtual goods

. Work in tandem with product development, operation managers and

vendors to provide a best in class customer experience; achieved

through improving product offerings, enhancing product performance,

and streamlining internal processes

Area Sales Manager Internet (Inside Sales)- Promoted in March 2013

Subject matter expert for full suite of YP advertising products,

specializing in digital marketing strategy: search engine marketing,

search engine optimization, directory listing optimization, online

reputation management, pay-per click, online branding display, social

media optimization and direct mail campaigns

. Client consultations directly resulting in new advertiser sales and

increased advertiser spend

. Developed advertising portfolios and marketing strategies for local

and national businesses in various industries to ensure a maximized

return on client investments

. Conducted weekly training on new products, product updates, industry

changes and new sales procedures to 45 Account Executives and local

management teams

. Consistently met and exceeded sales forecasts, achieved 108% net

growth and increased Search Engine Marketing (SEM) products from 96 to

316 sold in under 14 months

Internet Performance Manager

Sales advocate and product consultant for the top five percent of YP

Holding's largest billing digital clients, supervising special

projects: mid-cycle and annual renewal incentives, customer contact

strategies, new product phone initiatives, and internal product

optimizations

. Proactively managed premier advertising accounts, representing $4.8

million in annual billed revenue

. Provided customized concierge services and consulting resources to the

company's top tier clients

. Conducted product consultations directly resulting in increased

advertiser spend and new advertiser sales

. Fostered collaborative relationships with media consultants, product

managers, vendors and operation teams

Clark and Chase Research, Inc. - Charlotte, NC

2007-2010

Research Associate/Analyst

Implemented qualitative and quantitative research techniques to gather

data for both non-profit and for profit clients, including:

healthcare, education, government, sports teams, financial centers and

national retailers

. Collected data for analyses and interpretation to address specific

business objectives unique to the consumer market place

. Developed surveying instruments, such as focus group discussion guides

and individual respondent questionnaires

. Programmed and administered online surveys: supervised data

collection, managed raw data, and ensured respondent confidentiality

. Provided clients with detailed insight, supported by empirical data,

into consumer behavior, employee issues, customer satisfaction and

brand awareness

. Assisted clients with incorporating research results into an action

plan for their business strategy

Independent Contractor - Charlotte, NC

2005-2010

UNCC Urban Institute- Research Associate

ABT Associates- Project Assistant

Harris Teeter- Data Analyst

Research Training Specialists- Project Coordinator & Supervisor

Concord Customer Satisfaction Survey 2006- Project Coordinator & Co-

Researcher

University of North Carolina at Charlotte (Criminal Justice

Department)-Research Assistant

Certifications And Skills

Expertise in SPSS Programming Software & Wincross Software

Proficient in Salesforce CRM System

Google Certified Advertising Professional

Yahoo! Certified Local Ambassador

Expertise in Microsoft Word, Excel & Publisher

Education

University of North Carolina at Charlotte - Charlotte, NC

Master of Science in Criminal Justice 2006

Alpha Phi Sigma- National Criminal Justice Honor Society

Phi Beta Delta Honor Society for International Scholars

Presenter at Academy of Criminal Justice Sciences (ACJS) Conference Spring

2006- Baltimore, MD

Awarded Teaching and Research Assistantships (2005-2006)

Dean's List

North Georgia College and State University - Dahlonega, GA

Bachelor of Science in Criminal Justice 2003

Magna Cum Laude

Criminal Justice Association

Phi Kappa Phi Honor Society

Delta Zeta Alumni

Robert Peel Award Recipient (graduating senior with the highest GPA in

Criminal Justice)

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