SONDRA FORMAN, CMP
Home: 610-***-**** / Cell: 610-***-****
*** ****** **., **********, ** 19015 / acoelj@r.postjobfree.com
S ummary
Hard-working and goal -oriented meeting planner with a solid track record of d elivering topnotch meetings
a nd events accomplished with an eye for detail and an emphasis on cost savings. Exceptional customer
service skills coupled with strong organizational and prioritization abilities .
Skills
Corporate and Association Meeting Planning Budget and Financial Management
Trade Show Management Vendor Contract Negotiation
Marketing Microsoft Office Suite
Project Management Database Management
Experience
2010 to Present
Interactive Forums, Inc., Bala Cynwyd, PA
Senior Meetings Manager (Healthcare marketing and research agency noted for developing
and implementing advisory boards, workshops, training programs, web conferences and
promotional meetings on behalf of top pharmaceutical companies)
Source venues and negotiate attractive hotel contracts with an emphasis on risk management and
healthcare compliance
Oversee all pre and post meeting logistics to include but not limited to room set -up, audio-visual, menu
selection, ground transportation, post-program reporting and cost-savings analysis
Manage all aspects of meeting-management platform (cvent) to include event site construction,
maintenance of online registration and venue sourcing
Draft and maintain budgets and timelines to track the progress and success of given programs
Offer insights and suggestions to senior management to improve efficiencies and maximize resources
Develop and update internal processes to ensure adherence to company and government healthcare
compliance guidelines
Gray Consulting Meetings & Incentives, Philadelphia, PA 2008-2010
Senior Project Manager (Full service corporate meeting-management company focused on
the delivery of internal and external programs for the pharmaceutical industry)
Project lead for registration, ground transportation, team-building activities and ancillary meetings
associated with exhibitor participation at over 30 citywide conventions per year
Liaison with host associations and housing bureaus to secure appropriate accommodations and meeting
space at conventions ranging in size from 600 to 10,000 participants
Leverage historic participation to optimize visibility and ensure customer objectives are met
Design and maintain project timelines, budgets and post-program reports for convention activities
Consistently actualized a 10% cost savings for programs ranging from $40,000-$500,000 in meeting spend
Customized and maintained internal registration database for convention participants
Onsite presence to ensure the success of all meeting logistics, registration and teambuilding events
SONDRA FORMAN, CMP
Home: 610-***-**** / Cell: 610-***-****
Page Two
StarCite, Inc., Philadelphia, PA 2002-2008
Project Manager/Sourcing Manager (E-product service provider for the meeting/events
industry)
Supervised staff in the logistical planning of approximately 175 meetings per year
Responsibilities included budget/cost-saving reviews, year over year comparisons, trend analysis and
negotiated remittance for attrition and/or cancellation penalties
Organized spend and historical reports to leverage client’s buying power
Collaborated with client to consistently improve the terms/conditions of vendor contracts and improve
processes and procedures
Recommended meeting venues and negotiated hotel and meeting-vendor contracts
Helped increase the company’s supplier network that already consisted of 53,000 hoteliers/DMCs
Packaging Strategies, West Chester, PA 2000-2002
Conference Manager (Information Services Company benefiting the packaging industry
comprised of international and domestic Blue Chip/Fortune 500 companies)
Managed all aspects of educational conferences ranging in size from 300-1,000 attendees
Negotiated competitive contracts with hotels, speakers and other meeting -support services
Administered budget of 1.1 million dollars in conference revenue
Consistently achieved 65-70% profit margin for all meetings
Attained corporate sponsors to defray meeting expenses
Strategic planning team member tasked with identifying long-term goals and ensuring 10% annual growth
Supervised registrar and on-site staff and maintained Access meetings database
Directed the production of all printed marketing and meeting materials
Reliance Insurance Company, Philadelphia, PA 1994-2000
Meetings Manager
Executed full range of meeting planning functions for domestic and international incentives, special events,
corporate meetings and training programs
Assisted internal customers regarding all aspects of their meeting-planning needs
Arranged 60-65 sales and training meetings per year ranging in size from 20-300 participants
Fully managed the pre-meeting and on-site duties for the highly visible “Leadership Conference”
and the bi-annual incentive ventures for the Large Accounts Division
Developed a successful model for Senior staff “road shows” to promote sales and foster visibility
Contracted group airline agreements and negotiated hotel contracts in concert with company compliance
guidelines
Coordinated logistics for annual company-sponsored golf tournament
Steered communication campaigns to promote incentive initiatives
Education
Certified Meeting Professional, CMP (1994) ; Re-certified (1999)
University of Maryland Bachelor of Science in Journalism (Cum Laude)