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Lead ecommerce product manager

Mountain View, CA
February 20, 2015

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Manisha Varshney

Sunnyvale, CA ***** +1-323-***-****


An experienced Product Manager with background in delivering Internet based solutions. Direct experience with data

analysis, sales/CRM and predictive modeling products. Passionate about technology. Solid knowledge of virtualization,

big data, analytics, ecommerce, payment and security trends. Motivated. Resourceful. Creative. Collaborative.


ESURANCE INSURANCE COMPANY, INC (AllState Company) San Francisco, California

Lead Ecommerce Product Manager Nov 2014 – Feb 2015

• Lead product strategy and execution of web and mobile auto products to responsive design multi-line platform

• Define product roadmap by prioritizing features in collaboration with customers, UX design, analytics, predictive

modeling, development, marketing, legal and insurance teams. Present business cases to management team

• Understand user trends by analyzing site behavior data, key business metrics, user experience studies, hypothesis

tests (A/B) and secondary research. Track competition and technology advancements. Tools: Tableau,Jira,Balsamiq


Product Owner Jan 2013 – Oct 2014

• Business development for Velocloud Networks, Market entry strategy for data analytics co. and GTM for Rosavvi

• Directed product definition and prioritized customer requirements into product feature set to setup product roadmap

• Identified target customer segments, validated use cases and interviewed C-suite professionals to gather

requirements and convert into prototype customers. Built a pipeline of over $2M customers and 5 potential partner

• Researched big data, analytics, digital media, networking and cloud industry players and competitive landscape

• Performed customer profiling, segmentation analysis and lifetime value analysis. Created revenue model

AKOYA CAPITAL LLC (Fund-less Principal Investment Sponsor) Chicago, Illinois

MONROE CAPITAL LLC ($450M Middle-Market Fund) Sep 2010 - Sep 2012

Full-time Intern Investment Associate

• Analyzed and recommended $120M investment, researched market and competition, assessed financial statements,

designed value creation plan, reviewed growth strategy with operating CEO and carried out due diligence

• Evaluated 25+ investment opportunities across telecom, business services, media, and healthcare industries

• Defined evaluation criteria and identified add-on (acquisition targets) for existing portfolio companies

TECHGENE SOLUTIONS (Software application development firm) Irving, Texas

Business Analyst, Product Manager Jun 2003 - Dec 2009

• Led product definition for customer-facing internet applications for Verizon and Zurich Financial Services

• Analyzed and reengineered 60+ legacy systems to shorten and streamline the sales processes and to build 360 deg

customer profile view - sales forecasting, order fulfillment, delivery, implementation and customer analytics

• Led $17M new web based product definition, wrote PRDs, prioritized product enhancement requests and created

product roadmap working with multiple teams – development, sales, marketing, finance, and customer services

• Drove product design and use case flow. Worked with UX design and development teams to review requirements

• Defined product KPI and product adoption strategy for $17M web-based product generating $157M ROI over 3 yrs

• Designed product rollout plan, adoption strategy, product training and support plan and customer feedback loop

• Researched emerging technologies – CRM/ecom/analytics/cloud/infrastructure, competition and macro-level trends

• Knowledge of support tools-Agile, BO, SQL, Cognos, Tableau,Visio, Excel, Powerpoint, Project, Snagit, Balsamiq



Master of Business Administration in Finance, Marketing, Entrepreneurship

• Dean’s Honor List Recipient, PEVC and Running club co-chair, Active member Marketing & Strategy clubs

ST. STEPHEN’S COLLEGE, BS in Physics Delhi, India

• Among top 20 in class, in one of the top undergrad schools in country


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