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Manager Marketing

Location:
Brooklyn, NY
Posted:
February 22, 2015

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Resume:

STEVE KING

acoe74@r.postjobfree.com 917-***-**** 22 North 6th Street, #5F (

Brooklyn, NY 11249

Senior Strategic Marketing Leader

An entrepreneurial leader with a passion for implementing innovative

campaigns.

Accomplished senior executive with digital agency and management consulting

experience combined with entrepreneurial success, including the sale of a

company. Driven strategic thinker and team player with an affinity for

marketing in both start-ups and Fortune 500 firms.

. Digital, Social & Mobile Analytics . Brand Strategy & Marketing .

Financial Modeling

. Product Ideation & Development . Market Sizing & Forecasting

. Business & Operational Plans

. Process Redesign & Innovation . Business & Corporate Strategy .

Certified Scrum Product Owner

PROFESSIONAL HISTORY

BURSON DIGITAL (Burson-Marsteller) New York, NY

Senior Director, Digital Strategy August 2013 to Present

Lead digital and social initiatives for a key client account while

providing strategic counsel to senior executives across the organization.

Manage a team of four community managers and provide continuous oversight

of social accounts on Facebook, Twitter, and LinkedIn. Create planning

frameworks for short-term tactics plus long-term initiatives. Lead

ideation sessions and create integrated creative campaigns. Develop

creative requirements and collaborate with design teams.

. Strategy & Technology Consultancy: Lead global marketing teams in on-

going social programs (retainer) plus short-term social/digital

campaigns (projects).

. Major CPG: Developed a comprehensive Paid/Owned/Earned plan to promote

a hidden company capability in response to a crisis management need.

. Major Consumer Brand: Established a Live Tweet approach during Super

Bowl XLVIII and provided counsel (and copy) throughout the broadcast.

. Major Life Insurer: Created a social influencer strategy and developed

an outreach plan for rapidly reaching key bloggers and journalists in a

6-hour period to promote a video.

CENTRIC DIGITAL New York, NY

Vice President of Digital Strategy September 2012 to August 2013

Leader of the digital strategy practice supporting early-stage companies

and corporate clients. Advise senior executives on how to grow their

digital business through strategic planning, digital marketing, and product

development. Manage four direct reports while utilizing an off-shore

design & development team.

Key projects for a Large Health Insurer include:

. "Center of Excellence" Strategy: Developed organizational and

operational structure for 100-person digital marketing group. Aligned

strategies and tactics to corporate priorities.

. Mobile App Strategy: Created a business plan for the development of an

Agent/Broker sales app. Conducted primary research across potential

users and key stakeholders.

Additional projects include:

. E-Commerce Recommendations for Leading Retailer: Developed a framework

for auditing the digital performance and technical capabilities of an e-

commerce site. Created a blueprint of quick wins.

. Digital Ecosystem Strategy for a Leading Non-Profit: Reviewed and

audited core websites, mobile apps, and social destinations.

Recommended an integrated ecosystem that aligned all digital channels.

EURO RSCG 4D New York, NY

Strategy Director (Global Strategy Manager on IBM) June 2011 to September

2012

Direct digital and social strategy across IBM and within lines of business.

Partner with senior clients on high priority projects to ensure measurable

success. Provide expertise on best practices in largest social platforms

(Facebook, LinkedIn, Twitter, YouTube) as well as emerging channels

(Google+, Pinterest). Identify opportunities for innovation within

business units and across the enterprise. Advise clients on selection of

social measurement tools (Radian6, Spredfast, HootSuite, Buddy Media,

Sysomos).

STEVE KING ( acoe74@r.postjobfree.com 917-***-**** (page 2 of 2)

Key IBM projects include:

. Digital Strategy for "Smarter Planet": Authored a hub-and-spoke

integrated model for global social initiatives. Developed an

origination and syndication framework with a content publication

calendar.

. Social Listening Framework for IBM Corporate: Formulated an operating

model (People, Process, Platform, and Policy) and coverage plan to

synthesize multiple listening initiatives across IBM.

. Gamification Program for IBM Education: Advocated a measurement system

to encourage employee participation in workforce enablement programs.

Implemented solution via Badgeville partnership.

Additional (non-IBM) projects include:

. Digital Strategy for Johnnie Walker (Diageo): Created a digital

ecosystem framework to support highly personalized experiences in key

channels (Facebook and Website). Recommended mobile and tablet apps.

. Enterprise Social Strategy for NYSE Euronext: Established social goals

plus channel and content prioritization. Developed a comprehensive

LinkedIn strategy for company page and discussion groups.

SCHLEICH GmbH New York, NY

Director of Internet Strategy September 2008 to September 2010

Sold Caboodle! Toys LLC to Schleich GmbH in October 2008.

Retained by acquirer and placed into the global role of Director of

Internet Strategy.

Responsible for transforming the Schleich-S.com website, creating an online

marketing strategy, and introducing digital technologies across the global

organization. Developed a "digital merchandising" program for online

retailers to distinguish Schleich from competitive offerings. Established

a new categorization scheme for Schleich's 500+ products. Managed vendor

relationships and external development team based in Germany.

. Increased unique visits to Schleich-S.com by 65% on a year-to-year

basis via paid, owned, earned efforts.

. Introduced a map-based store locator for six countries and implemented

digital "push to store" efforts.

. Expanded website content by 35,000 words via new product descriptions.

CABOODLE! TOYS LLC New York, NY

Co-Founder July 2005 to September 2008

Created and financed a collectible toy company that markets Noah's Pals

animal figures. Invented the "collect to win " loyalty concept and

established the first rewards program in the toy industry. Developed the

information architecture and content for the NOAHSPALS.com website.

Managed all marketing efforts including interactive advertising and public

relations.

. Partnered with seven sales agencies in North American markets, reaching

over 200 retail locations.

. Appeared on QVC's "Countdown to Christmas" program and received "Guest"

training and certification.

. Earned six toy awards including Creative Child's "Toy of the Year" for

collectibles.

IBM STRATEGY CONSULTING (Joined via MAINSPRING acquisition) New York, NY

Senior Manager, IBM Strategy & Change Consulting March 2000 to July 2005

Worked closely with creative and technology departments. Formed trusted

client relationships and mentored team members. Recruited new employees

for the Mainspring New York office and supported the growth of the office

from 10 to 100 employees in one year.

Served as the Strategy & Change Consulting Leader for the IBM Institute for

Business Value and authored several white papers, including "The

Specialized Enterprise." Supported business development efforts by writing

proposals and statements of work. Scoped projects by developing timelines

and pricing projects.

EDUCATION

KATZ SCHOOL OF BUSINESS, THE UNIVERSITY OF PITTSBURGH Pittsburgh, PA

Master of Business Administration June 1998

Concentration in Strategic Management; Recipient of the Business Alliance

Fellowship (Full Scholarship)

THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA Philadelphia, PA

Bachelor of Science in Economics May 1993

Concentrations in Finance and Entrepreneurial Management



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