firstname.lastname@example.org 917-***-**** 22 North 6th Street, #5F (
Brooklyn, NY 11249
Senior Strategic Marketing Leader
An entrepreneurial leader with a passion for implementing innovative
Accomplished senior executive with digital agency and management consulting
experience combined with entrepreneurial success, including the sale of a
company. Driven strategic thinker and team player with an affinity for
marketing in both start-ups and Fortune 500 firms.
. Digital, Social & Mobile Analytics . Brand Strategy & Marketing .
. Product Ideation & Development . Market Sizing & Forecasting
. Business & Operational Plans
. Process Redesign & Innovation . Business & Corporate Strategy .
Certified Scrum Product Owner
BURSON DIGITAL (Burson-Marsteller) New York, NY
Senior Director, Digital Strategy August 2013 to Present
Lead digital and social initiatives for a key client account while
providing strategic counsel to senior executives across the organization.
Manage a team of four community managers and provide continuous oversight
of social accounts on Facebook, Twitter, and LinkedIn. Create planning
frameworks for short-term tactics plus long-term initiatives. Lead
ideation sessions and create integrated creative campaigns. Develop
creative requirements and collaborate with design teams.
. Strategy & Technology Consultancy: Lead global marketing teams in on-
going social programs (retainer) plus short-term social/digital
. Major CPG: Developed a comprehensive Paid/Owned/Earned plan to promote
a hidden company capability in response to a crisis management need.
. Major Consumer Brand: Established a Live Tweet approach during Super
Bowl XLVIII and provided counsel (and copy) throughout the broadcast.
. Major Life Insurer: Created a social influencer strategy and developed
an outreach plan for rapidly reaching key bloggers and journalists in a
6-hour period to promote a video.
CENTRIC DIGITAL New York, NY
Vice President of Digital Strategy September 2012 to August 2013
Leader of the digital strategy practice supporting early-stage companies
and corporate clients. Advise senior executives on how to grow their
digital business through strategic planning, digital marketing, and product
development. Manage four direct reports while utilizing an off-shore
design & development team.
Key projects for a Large Health Insurer include:
. "Center of Excellence" Strategy: Developed organizational and
operational structure for 100-person digital marketing group. Aligned
strategies and tactics to corporate priorities.
. Mobile App Strategy: Created a business plan for the development of an
Agent/Broker sales app. Conducted primary research across potential
users and key stakeholders.
Additional projects include:
. E-Commerce Recommendations for Leading Retailer: Developed a framework
for auditing the digital performance and technical capabilities of an e-
commerce site. Created a blueprint of quick wins.
. Digital Ecosystem Strategy for a Leading Non-Profit: Reviewed and
audited core websites, mobile apps, and social destinations.
Recommended an integrated ecosystem that aligned all digital channels.
EURO RSCG 4D New York, NY
Strategy Director (Global Strategy Manager on IBM) June 2011 to September
Direct digital and social strategy across IBM and within lines of business.
Partner with senior clients on high priority projects to ensure measurable
success. Provide expertise on best practices in largest social platforms
(Facebook, LinkedIn, Twitter, YouTube) as well as emerging channels
(Google+, Pinterest). Identify opportunities for innovation within
business units and across the enterprise. Advise clients on selection of
social measurement tools (Radian6, Spredfast, HootSuite, Buddy Media,
STEVE KING ( email@example.com 917-***-**** (page 2 of 2)
Key IBM projects include:
. Digital Strategy for "Smarter Planet": Authored a hub-and-spoke
integrated model for global social initiatives. Developed an
origination and syndication framework with a content publication
. Social Listening Framework for IBM Corporate: Formulated an operating
model (People, Process, Platform, and Policy) and coverage plan to
synthesize multiple listening initiatives across IBM.
. Gamification Program for IBM Education: Advocated a measurement system
to encourage employee participation in workforce enablement programs.
Implemented solution via Badgeville partnership.
Additional (non-IBM) projects include:
. Digital Strategy for Johnnie Walker (Diageo): Created a digital
ecosystem framework to support highly personalized experiences in key
channels (Facebook and Website). Recommended mobile and tablet apps.
. Enterprise Social Strategy for NYSE Euronext: Established social goals
plus channel and content prioritization. Developed a comprehensive
LinkedIn strategy for company page and discussion groups.
SCHLEICH GmbH New York, NY
Director of Internet Strategy September 2008 to September 2010
Sold Caboodle! Toys LLC to Schleich GmbH in October 2008.
Retained by acquirer and placed into the global role of Director of
Responsible for transforming the Schleich-S.com website, creating an online
marketing strategy, and introducing digital technologies across the global
organization. Developed a "digital merchandising" program for online
retailers to distinguish Schleich from competitive offerings. Established
a new categorization scheme for Schleich's 500+ products. Managed vendor
relationships and external development team based in Germany.
. Increased unique visits to Schleich-S.com by 65% on a year-to-year
basis via paid, owned, earned efforts.
. Introduced a map-based store locator for six countries and implemented
digital "push to store" efforts.
. Expanded website content by 35,000 words via new product descriptions.
CABOODLE! TOYS LLC New York, NY
Co-Founder July 2005 to September 2008
Created and financed a collectible toy company that markets Noah's Pals
animal figures. Invented the "collect to win " loyalty concept and
established the first rewards program in the toy industry. Developed the
information architecture and content for the NOAHSPALS.com website.
Managed all marketing efforts including interactive advertising and public
. Partnered with seven sales agencies in North American markets, reaching
over 200 retail locations.
. Appeared on QVC's "Countdown to Christmas" program and received "Guest"
training and certification.
. Earned six toy awards including Creative Child's "Toy of the Year" for
IBM STRATEGY CONSULTING (Joined via MAINSPRING acquisition) New York, NY
Senior Manager, IBM Strategy & Change Consulting March 2000 to July 2005
Worked closely with creative and technology departments. Formed trusted
client relationships and mentored team members. Recruited new employees
for the Mainspring New York office and supported the growth of the office
from 10 to 100 employees in one year.
Served as the Strategy & Change Consulting Leader for the IBM Institute for
Business Value and authored several white papers, including "The
Specialized Enterprise." Supported business development efforts by writing
proposals and statements of work. Scoped projects by developing timelines
and pricing projects.
KATZ SCHOOL OF BUSINESS, THE UNIVERSITY OF PITTSBURGH Pittsburgh, PA
Master of Business Administration June 1998
Concentration in Strategic Management; Recipient of the Business Alliance
Fellowship (Full Scholarship)
THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA Philadelphia, PA
Bachelor of Science in Economics May 1993
Concentrations in Finance and Entrepreneurial Management