Sales Representative

ANDREW FOGG

*** ****** ****. • Winnipeg, MB • R*P 0G2 • 204-***-**** • *********@*****.***

PROFILE

Top performing sales representative with consistent success in exceeding annual sales

targets.

Employs a solutions-oriented and consultative sales approach to maximize sales volumes

by educating prospects on cost saving, revenue and customer service opportunities.

Visionary in developing strategic plans to ensure optimal account growth.

Astute negotiator with expertise in ensuring profitable client and supplier agreements.

Key areas of expertise: prospecting and cold calling, cultivating client relationships, client

education, sales presentations and demonstrations, account management, sales reporting,

territory management, marketing and closing.

Successful experience in a technical sales roles promoting diverse products, professional

services and financing.

Strong problem solving, leadership, organizational and priority management skills.

Computer skills: Microsoft Office (Word, Excel, PowerPoint and Outlook), CRM software,

Impact (inventory control), T-Value (leasing program), CanTax, Windows and Internet.

CAREER BACKGROUND

CONSOLIDATED TURF EQUIPMENT (1965) LTD. • Winnipeg, MB • 1990 – 2014

Distributor specializing in Business to Business (B2B) sales of specialized turf equipment, supplies, parts and service

Senior Account Manager, Manitoba, Saskatchewan and NW Ontario (2003 – 2014)

Account/Sales Manager, Manitoba, Saskatchewan and Alberta (1995 – 2003)

Established and managed major accounts promoting products and services to golf courses,

corporate and government accounts, dealers/resellers and contractors.

Coordinated transportation logistics and negotiated rates with trucking companies.

Negotiated trade-in and new equipment agreements for fleet sales. Negotiated vendor

pricing.

Conducted sales presentations and demonstrations of equipment technologies. Designed

and delivered workshops for dealer retail sales teams.

Attended global trade shows, conventions and events as an exhibitor and support to

vendors.

Prepared responses to public tenders. Drafted proposals and quotations.

Created account forecasts. Prepared sales reports.

Promoted and coordinated financing (internal and external leasing).

Problem-solved customer service issues.

Created strategic business plans within expense budgets. Made decisions on sponsorships,

advertising, specialty products, marketing materials and strategies.

Purchased and managed inventory control for major product lines to optimize cash flow.

ACHIEVEMENTS:

Exceeded all annual sales targets.

Expanded annual sales from $500,000 to $2 million from 2003-2014 with healthy profit

margins.

Introduced a new revenue source for the company

through equipment rentals.

Built market share from 1% to 54% over career in a competitive industry.

Pioneered, organized, sponsored and marketed professional golf tournaments (CTE-Club

Car Golf Tournament) from 1999-2014.

Held supervisory responsibilities directing six outside

sales representatives as well as inside sales, technical service, parts and administrative staff

(1995 – 2002). Provided training, coaching, support and problem solving on operations and sales

activities.

ANDREW FOGG

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CONSOLIDATED TURF EQUIPMENT (continued)

Sales Representative, Manitoba and Saskatchewan (1990 – 1995)

Managed the development of two territories.

ACHIEVEMENTS

Maintained position throughout tenure as the top producing Sales Representative in the

company.

With no prior industry experience, achieved double the sales quota in the first year.

Secured numerous major contracts valued between $100,000 and $1 million.

R.J.R. MacDONALD INC. • Regina, Saskatchewan • 1984 – 1989

Sales Representative

Serviced and established accounts for cigar, pipe tobacco, and cigarette product lines.

Accounts included retail chain stores and wholesalers, such as Codville, Western Grocers,

Federated Co-op and many others.

Managed numerous territories within Saskatchewan.

Conducted business reviews to determine and recommend appropriate inventory levels for

both wholesale and retail accounts.

Developed and implemented creative sales and marketing strategies to achieve objectives.

Responsible for product launches, concentrating on promoting special programs and

merchandising tools.

Negotiated prime retail space to ensure optimal product positioning and point of sale.

Delivered group and individual sales presentations on a continual basis.

ACHIEVEMENTS

Consistently a top sales producer throughout tenure including achievements of: Second in

National Sales [1988], Regional Sales Representative of the Year (MB, SK and N.W. ON) [1986],

Top District Sales Representative in 2nd-4th quarters [1986], Top 4th Quarter Regional Sales

Representative and Top District Sales Representative for the Year [1985].

Progressed from a junior to a senior sales position managing the territory's highest valued

accounts.

EDUCATION

Industry Sales and Marketing Certificate, Red River College, Winnipeg, 1982 – 1983

Ten month full-time post-secondary program concentrating on effective sales and marketing skills

Completed several post-secondary courses, University of Manitoba, Winnipeg, 1981

Professional Development:

Completed ongoing product knowledge and professional sales skills courses through

manufacturers as well as Xerox Selling Skills I-IV and other internal programs.

INTERESTS AND ACTIVITIES

Interests include golf, curling, fishing and family activities.

Longstanding member in the Manitoba Golf Superintendents Association.

Currently volunteering at Siloam Mission to provide support to homeless individuals.

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