Marketing Sales

DONNA M. PALMER

**** ****** ******, ***** **********, PA 19014 ( 302-***-**** (

***********@*******.***

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STRATEGIC MARKETING & EVENTS PROJECT MANAGER

Creative, detail-oriented strategic marketing and communications

professional with more than 25 years of experience in all aspects of

marketing and event planning. Proven track record of creating and executing

multi-faceted programs and events that drive results. Comprehensive

experience delivering specialized communications programs including: web,

digital, and social media strategies; content and collateral development;

community relations; video production; and internal communications.

Exceptional leadership skills combined with the ability to manage planning

and logistics, direct marketing initiatives, and coordinate programs and

events allows for the successful implementation of complex projects.

Areas of Expertise

Marketing Strategies ? Special Event Planning ? Program Management ? Client

Relations

Team Leadership ? Business Development ? Strategic Sponsorship Coordination

? Content Development

Staff Recruitment ? Program Implementation ? Market & Industry Trends ?

Budgeting & Forecasting

Project Logistics ? Community Relations ? Market Research ? Brand Awareness

professional experience

MY HAPPY CUBE, Upper Chichester, PA

Marketing Director, June 2012 - Present

Design and direct the overall company marketing strategy and manage the day-

to-day implementation of programs for this early stage Internet start-up

venture.

Key Accomplishments:

. Build company collateral material for venues, advertisers, and agencies

to support sales and business development outreach efforts

. Oversee all public relations and event marketing efforts to provide a

streamlined focus

. Aid with Web site redesign and product marketing to drive new users

NEPHCURE KIDNEY INTERNATIONAL, Berwyn, PA

Conference and Events Manager, January 2014 - December 2014

Established and built relationships, partnerships, and alliances with

individuals, corporations and organizations to attract and steward

volunteers for key initiatives, fundraising and awareness building.

Key Accomplishments:

. Oversaw project and conference management for NKI, including the 10th

International Podocyte Conference held in Freiburg, Germany (400 +

attendees) coordinated participation in various ASN events, and

conferences related to rare kidney diseases and assisted with our

signature event Countdown for a Cure

. Recruited, trained and managed volunteer committees to fundraise and plan

walks and community fundraisers for the Central region of the United

States(specifically the north central region: Illinois, Indiana, Iowa,

Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio,

South Dakota and Wisconsin)

PARENTEBEARD LLC, Philadelphia, PA

Senior Marketing Manager, July 2010 - September 2012

Managed a staff of three professionals in developing and implementing

marketing and communications strategies and programs including brand

development, internal and external communications, market research, and

business development. Directed advertising and e-marketing, web and social

media strategy, collateral development, public and community relations,

seminar development, and recruiting.

Key Accomplishments:

. Developed signature program and related high-end events that required

fundraising and sponsor support to better position the firm's C-level

executives within the community

. Counseled leaders and recommended strategies to address short- and long-

term business initiatives

. Revamped the proposal and pursuit process to support the firm's rapid

growth rate

. Collaborated with the COO to improve the company store and rewards and

recognition program to encourage and reward participation in business

development activities and community programs

ERNST & YOUNG LLP, Philadelphia, PA

Assistant Director, Marketing and Communications, July 2002 - June 2010

Performed comprehensive marketing services to position the firm as an

industry leader. Provided account management in support of business

development to three Fortune 500 clients, delivered marketing services to

the Mid-Atlantic Emerging Growth Services practice, and worked directly

with management to develop and monitor marketing and corporate social

responsibility budgets.

Key Accomplishments:

. Managed and promoted the Greater Philadelphia Entrepreneur Of the Year

program

. Originated internal programs to stimulate interest and engage employees

in business development and community relations programs

JORDAN TAYLOR, INC., Devon, PA

Vice President, Marketing and Sales Consultant, April 2001 - June 2002

Combined corporate expertise with entrepreneurial experience to lead

specialized services in strategic and tactical global marketing and sales

for start-up companies.

Key Accomplishments:

. Fostered and developed client relations with various companies to

effectively create and deliver sales and marketing programs, strategic

planning, and brand initiatives

. Directed marketing communications programs, sales operations, and sales

programs resulting in increased revenues and measurable return on

investment (ROI)

UNITED MESSAGING, Exton, PA

Senior Marketing Consultant, March 2000 - March 2001

Managed a group of three marketing consultants responsible for working

within the overall corporate marketing strategy through programs and

corporate communications for this start-up venture.

Key Accomplishments:

. Co-developed a Corporate Standards Guide highlighting consistency of

message and focus

. Created sales support tools including brochures, product/service slip

sheets, client profiles, corporate overview, and sales guide

Deloitte & Touche LLP, Philadelphia, PA

Senior Marketing Manager, June 1995 - February 2000

Supervised and managed three employees responsible for supporting the

marketing and public relations needs of the organization. Oversaw the

creation of high-quality marketing materials, event planning, and the

delivery of the media relations program. Managed the Philadelphia region's

Fast 50 Technology program and the Philadelphia office alumni program and

related events.

Key Accomplishments:

. Executed and planned more than 75 internal and external events, with

requirements to obtain funding and sponsors

. Produced an office newsletter and industry-specific collateral materials

focused on influencing decision makers and assisting staff with building

strong client relationships

. Developed and executed regional and local media relations program

including press releases, talking points, and internal messages to ensure

clean, effective messages were delivered

Previous positions include Director of Marketing and Marketing Coordinator

at Deloitte & Touche LLP.

EducatioN

. Mansfield University, Mansfield, PA, Bachelor of Science, Elementary

Education

. University of Pennsylvania, Philadelphia, PA, Professional Marketing

Certification

affiliations & COMMUNITY INVOLVEMENT

. Member, Executive Women International, Philadelphia Chapter

. Mentor, Big Brothers Big Sisters, Philadelphia Chapter

. Member, Chichester Business Association

. Member, Golf and Silent Auction Committee, Delaware County Community

Foundation

. Member, Economic Development Committee, Upper Chichester Township

. Member, Library Referendum and Ongoing Library Committees, Upper

Chichester Township

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