Brand Manager

Jason I. Brown

412-***-**** *******@*******.*** Pittsburgh, PA

SENIOR MARKETING AND STRATEGY MANAGER

Creative and goal driven marketing and strategy professional with 11 years of progressive experience across a broad

range of marketing functions through diverse industries globally. Demonstrated ability to invent products and create

businesses in multiple countries. Proven track record of combining creativity, strong business acumen with well

developed project management and leadership qualities to support multinational companies on product launches &

defences, branding & rebranding initiatives as well as positioning companies and products for success. Some areas of

expertise include:

Project Management Global Work Experiences Business Owner/Starter

Inventor (US Patents) P/L Management Strategy Management

Digital Marketing Research Business Development

Communication Analysis/Analytics Exceptional Presenter

Campaign Innovative

PROFESSIONAL EXPERIENCE

Innovative Impressions LLC Korea Seoul, South Korea

Marketing & Strategy consultant Nov 2006 – Present

1. Self created consulting business in Seoul, Korea. Delivered various marketing, strategy, business development

and educational services for multinational and local companies including: Johnson & Johnson, IBM, Fujitsu,

First Data, St. Gobain, Avery Denison, Galderma, Blizzard Entertainment, Samjin, Hanyang Law firm and Umt

Korea.

2.

3. Johnson & Johnson Korea (Over the course of 6+ years)

4. Generated brand strategies for FMCGs: Nizoral, Nicorette, Tylenol, Johnson’s Baby, Listerine, Neutrogena &

Aveeno. In addition, worked directly with the North Asia Marketing Director of J&J to improve marketing

communication between the clustered regions: South Korea, Taiwan and Hong Kong for various FMCGs.

5. Successfully managed the 2013 Tylenol baby recall crisis in Korea Resulting in 15% increase in sales from

previous year for total Tylenol product sales, which was a ground breaking case in J&J’s history.

6. Directed a P/L strategy by grouping existing product together to build a “mega brand” while cutting advertising

spending by nearly 30% of the previous years budget.

Jason I. Brown

412-***-**** *******@*******.*** Pittsburgh, PA

1. The ‘Three Musketeers’ “All for one, one for all” strategy “Tylenol is an all Family Care product”

2. Resulted in # 1 Market share with 27% in OTC self medicated pain reliever category

3. Achieved defensive strategies for Tylenol from Advil Resulted in limiting Advil to less than 1% market

share

7. Nizoral: Built and executed P/L strategy Expand sales by segmenting the product users and reassigning the

existing two product size package Resulted in +2% CAGR while adding no additional cost

1. New Customer Lead Size with 100 ml sizes and 200 ml size to maintain loyal customers who seek value

8.Listerine: Focused on non alcohol based Listerine to own the market Resulted in +10% CAGR since 2008

9.Launched the “Education is the best medicine Campaign” through Digital Marketing and Healthcare

Professionals

Nicorette: Re launch strategy with improved tasting product

10.

11.Resulted in over double digit growth from pervious year and achieved a 2% CAGR from 2010 to 2014

12.

13. IBM Korea (Over the course of 5 years)

14. Built marketing strategies for IBM: “Smart city challenge” to increase & improve tourism experience. (Jeju do

and Pyeongchang 2018 Winter Olympics)

70% increase in tourism from 2012 in Jeju do

15.

16. Lead a new business growth strategy for IBM Korea (future business development and revenue streams through

new business seeding and incubation)

17.

18. Umt Korea

19. Developed marketing strategy for women’s innerwear while maintaining strict annual budget of $20k

1. Spearheaded a brand awareness strategy through SNS

2. Implemented P/L strategy to segmented existing product lines into several categories to improve the

repurchasing cycle without increasing manufacturing and product costs

3. Created new product category utilizing Umt’s patented technology for feminine medical conditions

20.

Jason I. Brown

412-***-**** *******@*******.*** Pittsburgh, PA

21.

22. Samjin

23. Lead market research and developed market penetration strategies for new products, water cooling floor mats for

Southeast Asia, focusing on Vietnam

24. Results: Discover new product; currently Samjin is developing low cost heating pads for local and

developing markets instead of cooling pads

25.

26. St. Gobain Korea

27. Established and executed marketing communications strategies for St. Gobain’s Solar Gard brand to increase

brand awareness and gain stronger market share in the Korean market through SNS and promotional marketing plans

Results: Solar Gard partnership with Audi Korea from 2012 to present

28.

29.

30. Hanyang Law

31. Co developed and executed a $200 Million sales for Penta Motors Korea in cooperation with Hanyang Law Firm

for the intellectual property for automotive devices such as spark plugs and Electronic Control Units (ECU)

32.

33.

34. Masterimage Inc. Pittsburgh, USA

Aug 2004 – Nov 2006

Marketing and Sales Manager

35. Conducted B2B marketing strategy for point of purchase & point of sales advertisement and display signs.

Developed

36. promotional concepts, presented and marketed newly created product formats for multinational companies

including Pepsi, Coca Cola, Absolut, Jim Beam, NASCAR, Dole, Calvin Klein, PPG, Chrysler, Mac Tools, Matco

Tools, Harley Davidson and Marvel Comics.

37. Initiated pricing and completed sales agreements while maintaining at least a 20% margin at all times

38. Increased annual revenue by $2 million year on year with Matco Tools

1. Handled new business ventures between Masterimage, Matco Tools and Harley Davidson for new limited

edition display panels for Matco Tool boxes

2. Budget management: Jointly planned monthly and annual collection series designs with Matco Tools

Jason I. Brown

412-***-**** *******@*******.*** Pittsburgh, PA

39. Diversified Masterimage’s business category from printing advertisements to creating products such as ceiling

panels, wall panels, elevator panels and home appliance covers

40. Accompanied the sales team on monthly bases to ensure better communication with both clients and sales force

while often developing new business ideas for both Masterimage and our clients

41. Assisted in production and manufacturing to understand chemical processes and technical knowledge to enhance

marketability of our products and gain detailed insight on our company’s manufacturing timeline

42.

United States Army Atlanta, USA

Officer (Medical Discharge Line of Duty) Aug 2003 – July 2004

AWARDS AND ACTIVITIES

43. Awarded two USA Mechanical Patents in 2003; applied and filed for over half dozen patents in the USA and S.

Korea

44. Pennsylavania State Judo Champion for 3 years, U.S. Judo Collegiate runner–up, and Judo & Jujitsu instructor

EDUCATION

Korea University Seoul, Korea

Aug 2013 – August 2014

Master of Business Administration Global MBA

Majors in Marketing and Strategy Dean’s List Student

University Of Pittsburgh (Main Oakland Campus) Pitttburgh, USA

Aug 1998 – Aug

Majors in Geographic Information Systems, MIS, Economics & Minor in Environmental Geology

2003

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