Marketing, Social Media Manager

Edwardo Jackson

******@*****.***

**** *. ***** ****., ***** 2036, Building 9 Las Vegas, NV 89102 678-***-****

Twitter: @SwagPoker LinkedIn: Edwardo Jackson

Career Profile

Over 15 years on the forefront of developing strategies to engage and grow businesses in the face of a diversifying customer base. Utilizing social media, technology and old-fashioned networking to increase awareness, activate market engagement, and grow business relationships. A proven ability to create new initiatives and manage several projects as an entrepreneur in publishing, entertainment promotion, and social media. Emerged as marketable personality and influencer in the professional poker industry. Leading voice for diversity in the nascent bitcoin community.

Areas of Expertise

Communications

Social Media

Online Gaming

Brand Strategy

Game Theory

Marketing

Networking

Project Management

Business Development

Strategic Planning

Advertising and Promotions

Copywriting

Cryptocurrency

Content Curation

Creative Writing

Media Criticism

Career Highlights

4.8M pageviews of curated content in 7 month period at Upworthy

Created the largest social networking presence for the 2009 Presidential Inauguration

Developed cohesive social media and poker room strategies for startup site Infiniti Poker

Generated and increased revenue and market share through social strategies

Created and executed groundbreaking alternative book distribution system through series of concert and event promotions

37th Annual NAACP Image Awards Pre-Show writer, producer 2006

Curated the #5 most viewed post in Upworthy's inaugural year 2012

Experience

Infiniti Interactive, Social Media Director; Poker Room Manager; Sponsored Pro 2013 – 2014

Oversaw all daily social engagement initiatives of real money online poker site Infiniti Poker

Created and implemented new ideas and concepts, designed to increase overall awareness

Worked closely with Infiniti Poker CEO Michael Hajduk on general and specific strategy, payment processing, effectiveness of initiatives, and strategic planning

Tracked key social and digital media trends to identify opportunities for Infiniti Poker

Developed original content for Infiniti Poker's Twitter, Facebook, Tumblr, Instagram, and other networks, as well as officially represented the site on Two Plus Two poker forum and Reddit

Created and maintained player-focused themes, promotions, and features for the site designed to enhance the player experience

Served as organization’s external expert on social media at conferences, meetings, events and in media outlets.

Represented Infiniti Poker at all live poker tournaments and poker media events

Liaised with other Infiniti Poker sponsored pros

Produced copy, press releases, and official Infiniti Poker corporate communications to the public

Influenced design and site functionality elements from player-first perspective

Oversaw daily operations of Infiniti Poker real money gaming

Assisted with site security in the areas of collusion, multi-accounting, chip-dumping, and fraud prevention

Heavily engaged in beta testing the poker client

Created and maintained various documents focused on future software development and site features

Created and managed all social media marketing strategies to support Infiniti Poker's business goals

Major Accomplishments

Created numerical theme to Infiniti Poker's site, from table to tournament names

Originated forthcoming weekly tournament schedule

Developed the Prestige Club Points player loyalty reward system

Originated the player rewards/rakeback system of "Prestige Club Dollars"

Executed two beta test campaigns and one real-money contest that increased site membership 9300%

Created rake schedule as well as tournament and Sit-N-Go structures

Envisioned the concept of "Loopers," players as brand ambassadors for the site

Upworthy, Contributing Curator 2012 – 2013

One of first 10 part-time content curators hired by the fastest growing media company in history

Packaged visual content for maximum virality and consumption

Curated original post on startup toy company GoldieBlox that launched it from Kickstarter to SuperBowl XLVIII ad within 18 months with over 2 million views and shares

Created over 100 posts of curated content in wide range of topics including economic inequality, civil rights, and technology

Uploaded and created curated content within proprietary content management system

Trained in maximum online virality techniques including headline writing, A/B testing, infographics, and exploitation of advanced analytics

Thrived in virtual office setting and its technology including Skype, Google+ Hangout, GoTo Meeting

Houston M. Drayton & Associates, Director, Business Development 2009 – 2011

Created & managed marketing and business outreach efforts for construction consultation firm specializing in DBE monitoring and apprenticeship for Seattle, WA regional major civic works

Executed business-to-business marketing campaigns to secure highly competitive construction subcontracts

Formulated and executed strategic planning/marketing strategy with HMDA President Houston M. Drayton

Attended municipal meetings & hearings as public face of company, networked with political officers

Constructed and submitted RFPs for major civic works

Developed HMDA online presence, managed corporate communications

JCM Entertainment, LLC, Co-Founder/Chief Creative Officer 2001 - Present

Managed the daily marketing, promotional, advertising, social media, and financial agendas for the company

Produced and executed 18 city, 21 day book tour for self-authored novel

Created online fundraising campaigns which generated revenue and awareness for a range of clients

Developed the largest social community for the 2009 Presidential Inauguration activities

Collaborated with elected officials, vendors, technical production teams and content managers to create programs to engage and connect with the audience

Created and executed the "Luv Lounge Concert Series" alternative book distribution system

Produced live and on-demand webcasts for events, meetings and special occasions

Increased client response by 15% through video email marketing strategies

Performed market research and analysis to create the most relevant and innovative content

Created and implemented strategies to identify, track, and target new markets and key demographics

Handled all corporate finances, payroll, and bookkeeping

Presented marketing strategies during executive level meetings and functions

Designed HTML email marketing strategies for a variety of clients

Maintained granular accounting and analytical data for promotional events

Negotiated with talent agents and authorized performance contracts

Hosted various functions and events as primary talent or emcee

Consults on special events, conventions, and corporate promotions

Clients

Catholic Charities National Urban League Howard University US Customs and Border Protection 2009 Presidential Inaugural Committee Department of Health and Human Services Congressional Black Caucus The Ronald Reagan International Trade Center BET The RLJ Companies Society of Human Resources Management American Red Cross

Other Experiences

$250,000 in live and online poker winnings 2010-2015

Provides consultation and event management to organizations and other corporate entities

Author of three published novels, three sold screenplays, and five anthologized short stories

Solo online poker radio show host on QuadJacks.com, 2011

Blogger and advocate for the digital cryptocurrency bitcoin

Education

Master of Business Administration, University of Phoenix – Cum Laude

Bachelor of Arts in English, Drama, Morehouse College – Cum Laude

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