Executive Assistant Sales

Susan Hale

*** *. ******** *** • Los Angeles, California 90036

323-***-**** • *********@**.**.***

COMMUNICATIONS PROFESSIONAL

Dynamic communications leader with 20 years of experience generating brand awareness for music,

film, digital entertainment, comic books, toys, and licensed goods. Vast experience in driving brand

awareness and generating consumer sales by executing strategic communications campaigns with top-

tiered media in digital, social, broadcast and print mediums.

Multi-Platform Media Outreach • Social Media Communications • Talent Relations • Event Planning •

Press Junkets & Screenings • Strategic Brand Partnerships • Cause Marketing • Press Releases •

Digital Press Kits • Internal & External Staff Supervision • Corporate Communications • Investor

Relations

PROFESSIONAL EXPERIENCE

GATHR FILMS, West Hollywood, California • 2013-2014

Communications Consultant

• Managed publicity, marketing and promotions for start-up film company with pioneering Theatrical-

on-Demand crowdsourcing film distribution platform

MGA ENTERTAINMENT, Van Nuys, California • 2010-2012

PR Director

• Successfully launched and maintained Lalaloopsy brand across multiple channels including toys,

licensed products and digital entertainment with outreach to traditional press and social media

platforms

• Created strategic cause marketing partnerships to generate brand awareness including partnering

Little Tikes’ Turtle Sandbox with the national Sea Turtle Foundation and Lalaloopsy “Nurse” dolls

with The Red Cross to drive national blood donations during the holidays

• Cultivated and maintained relationships with trade, business and consumer media, bloggers and

social media communities to pitch unique angles in a competitive media climate

• Helmed legal press relations for MGA’s 2011 trial against Mattel in Barbie vs. Bratz IP case

TOKYOPOP, INC., Los Angeles, California • 2004-2008

Director, Public Relations

• Generated press materials including press releases, executive biographies, talking points and

oversaw the development and distribution of content for quarterly corporate newsletter for investors

• Directed PR-related content and messaging for company’s website and social media platforms

• Managed talent relations e.g. author signings at retail and comic book conventions

• Introduced manga comic books to mainstream press and tween girls via the monthly serialization of

Tokyopop manga in CosmoGIRL magazine

• Identified key consumer and trade media, analyzed editorial calendars and developed a targeted

plan to secure comic book coverage in each of the publishing, film, digital entertainment, and

licensing businesses

THE WALT DISNEY COMPANY, Burbank, California • 1995-2003

Manager, International Public Relations/Buena Vista Home Entertainment

• Created and managed international publicity guidelines on all of Disney's live-action titles, including

development of publicity strategies, event ideas, and media assets

Resume

• Managed international press junkets, press screenings and EPKs

• Coordinated international talent interview/appearance requests

Supervisor of Domestic Publicity and Special Events/Buena Vista Home Entertainment

• Developed publicity campaigns and events for key home entertainment releases including 101

Dalmatians, Lady and the Tramp, Armageddon, Peter Pan, Toy Story and Toy Story 2, The Sixth

Sense, Mulan, A Bug’s Life, Cinderella, Sleeping Beauty, Pearl Harbor, Pocahontas, Monsters Inc.,

The Lion King, Tarzan, Winnie the Pooh, and more

• Managed talent relations at red carpet premieres, photo shoots, press junkets and satellite media

tours

• Wrote trade/consumer press releases and media alerts for home entertainment film slate

IRS RECORDS, Culver City, California • 1990-1995

Executive Assistant to the President

• Attended to daily needs of company President including heavy phones, calendar management,

meeting coordination, document preparation and extensive travel arrangements

PRINCE (Musician); ROBERT CAVALLO (Talent Executive) • 1984-1990

Executive Assistant to Talent/Production Coordinator

• Attended to daily travel and administrative needs for executive team, Prince and Sheila E

• Managed weekly post-concert events on three Prince Concert Tours - Purple Rain (1985), Sign o’

the Times (1988) and Parade (1989). Duties included secret location logistics, guest lists, event

management

• Asset coordination between Prince, Paisley Park artists and parent company, Warner Bros. Records

FORMAL EDUCATION

Bachelor of Science, Linguistics and French

University of California, Los Angeles

High School Diploma

Le Lycee Francais de Los Angeles

Resume

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