Channel, Brand, product Marketing Manager

Kimberly Pinegar

717-***-**** ***@********.***

Summary of Qualifications: Seasoned marketer experienced in Channel, Brand and

Product Marketing, as well as Marketing Communications.

Skilled in market research, product development,

management of profit & loss and ROI, promotional

development and execution, and analysis of sales data to

increase profits and revenue. This is supported by an MBA

in Marketing and a BA in Journalism / Mass

Communications. Major areas of expertise include:

- Strategic Planning

- Sales Analytics

EXPERIENCE: Product Marketing Manager for an international

DORMA manufacturer of hardware. Key accomplishments:

2012 – 2014 Created long-term strategic plans for product lines

Reamstown, PA with various distribution channels, identifying gaps and

deficiencies to build the product roadmaps

Identified and filled gaps in product offerings

sourcing an offshore private label brand to move margins

12%

Increased brand awareness and sales of more

profitable items through multi-touch point marketing plans

on premium products

Developed promotions to regain shelf space in

stores

DENTSPLY INTERNATIONAL Sr. Product Manager of dental products. Key

2001 – 2012 accomplishments:

York, PA Crafted 5-year strategic plans and product roadmaps

Increased pull-through of ancillary items by 11%

through the creation, implementation and analysis of

programs

Built share through multi-touch-point campaigns

including educational videos, an iOS app, certification

courses, spiff programs, search engine optimization (SEO)

and web content, promotions and advertising

Identification of voice of customer (VOC) needs

through market research: in-depth interviews, focus groups

and quantitative survey research to identify opportunities and

weaknesses

Managed new product introductions including

introductory discounts, promotions, training, forecasting and

day-to-day support, meeting all key performance indicators

(KPIs), launching on time and within budget

Modeled financial scenarios to set pricing and

optimize overall margins and revenue

Hired and mentored marketing team members

EASTMAN KODAK Channel Marketing Manager for sales teams on strategic

Summary of Qualifications: Seasoned marketer experienced in Channel, Brand and

Product Marketing, as well as Marketing Communications.

Skilled in market research, product development,

management of profit & loss and ROI, promotional

development and execution, and analysis of sales data to

increase profits and revenue. This is supported by an MBA

in Marketing and a BA in Journalism / Mass

Communications. Major areas of expertise include:

- Strategic Planning

- Sales Analytics

1998 – 2001 and key accounts in the drug and food channels with stores in

Atlanta, GA the US, Canada and Puerto Rico. Key accomplishments:

Increased sales goals of entire photo category

including film, cameras, kiosk and photofinishing exceeding

sales goals three years in a row

Customized advertising to support new product

launches for the photofinishing services in assigned accounts

differentiating them from the competition

Increased ancillary photo sales by 23% through the

creation of photofinishing web site for key accounts

Analyzed promotional activities determine

effectiveness to increase short /long term sales

Increased Kodak’s share of shelf through in-store

displays and merchandizing plans

Recipient of Premier Circle Award for sales in

excess of 105%, 1998, 1999, 2000

Kimberly Pinegar

717-***-**** ***@********.***

ALCON / CIBA Associate Brand Manager for an international manufacturer of soft contact lenses. Key

VISION accomplishments:

1996 - 1997 Increased sales by 12% through a national direct response campaign including TV

Duluth, GA commercial, in-office displays and promotional support

Developed New-In-Practice Program to help new doctors start a profitable practice

Forecasted and budgeted for North America to ensure proper inventory levels

Managed national rebate and coupon programs

AVEDA Product Marketing Manager for a manufacturer of professional and consumer hair care

CORPORATION products. Responsible for strategic planning, product development, packaging selection,

1992 - 1996 promotional plans, advertising, research, budget development, training, sales analysis and

Minneapolis, MN forecasting. . Key accomplishments:

Introduced the concept of customization of hair care products with color and aroma,

growing revenue by 8% with this exclusive concept salon line

Solidified Aveda’s position in the professional services category by customizing a natural

aroma with a private label formulation

Developed trial/test programs and sales incentive programs, increasing the sales of

accessories by 42%

Managed development of highly successful candle line with 49% annual growth through

new formulations, packaging, line extensions and aggressive merchandising programs

Developed in-salon merchandising plans and displays

EDUCATION: UNIVERSITY OF ST. THOMAS - Minneapolis, MN

MBA, Marketing

UNIVERSITY OF MINNESOTA – Minneapolis, MN

BA, Journalism and Mass Communications / Advertising

Strategic Marketing: Marketing as Creating and Capturing Value

Carlson School of Management – University of Minnesota

Preparing for DELE (Spanish as a second language) certification - ongoing

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