Strategic Marketing, Branding, Public Relations, Communications
Resume:
BRADLEY BRANCH
LOS ANGELES, CA 90025
***********@*****.***
www.LinkedIn.com/pub/brad-branch/7/2b4/322
MARKETING / COMMUNICATIONS / ADVERTISING / PR EXECUTIVE
Senior-Level Marketing & Communications Executive with extensive experience leading media, broadcasting,
public relations, and strategic initiatives in global and start-up environments. Successful at building, training,
and leading department teams in conceptualizing and implementing award-winning marketing ad campaigns
and social media platforms to target and attract both consumers and businesses. Highly effective at leveraging
strategic relationships, key resources, and using superior negotiation skills to maximize cost savings, maintain
brand continuity, and create worldwide awareness through multi-media platforms. Excel at overseeing
business restructures, mergers, rebrands, and media launches to develop and secure new B2B and B2C
opportunities. Tenacious, flexible leader with proven track record overseeing multi-million dollar budgets,
projects, and public relations supporting global advertising, communications, and multi-media departments.
CORE LEADERSHIP COMPETENCIES
• • •
Corporate / Media Communications New Business Development Project Management
• • •
Strategic Planning & Tactical Budget Accountability / Negotiations Public Relations
Execution
• Team Leadership & Collaboration • •
Marketing / Advertising Campaigns / Social Media / E-commerce
Branding
PROFESSIONAL EXPERIENCE
INVINCEABLE MARKETING AND ADVERTISING – Los Angeles 2012-Present
A creative agency, production and editorial company specializing in television, theatrical and corporate
advertising along with social media strategies, digital marketing platforms, publicity, client and public relations,
web design and content, events planning.
CREATIVE DIRECTOR – SPECIAL PROJECTS
Oversee global marketing and strategic branding launches for corporate business, start-ups and television
broadcast networks. Responsibilities include copy writing, production, graphic design, cross-functional digital
advertising platforms, B2B and B2C marketing, E-commerce, PR, publicity and press campaigns, social media,
print and publications, web content creation, events planning and client relations.
• Digital Advertising platforms and creative marketing launch for Greentique Hotels in Costa Rica
• Strategic Branding and Marketing launch for Prima Properties Luxury Properties – Palm Springs/Los
Angeles, CA – Web Design – Television Advertising and Production, Print and Collateral Materials,
Publicity, Client Relations
• Creation of innovative new digital production work-flow tool known as, “ShotGlass”
PRUDENTIAL ADVANTAGE – Washington DC Metro 2007-2011
Start-up real estate brokerage serving the Washington DC Metro Area.
CO-OWNER/ EXECUTIVE VICE PRESIDENT – MARKETING / ADVERTISING / STRATEGIC BRANDING
Direct cross-channel marketing, advertising and strategic branding for start-up residential / commercial real
estate firm. Supervised 10 direct reports and 40 indirect reports. Accountable for strategic branding initiatives,
marketing / advertising campaigns and platforms to build and grow company image and recognition for
Washington DC Metro area.
• $60 million in residential and investment property sales achieved in less than two years by recruiting,
training, and mentoring 45 new sales agents on how to set and exceed sales goals.
• 40% boost in home listing and investment property sales in two years realized by directing primetime TV ad
campaign and development of new company website / social media platforms to target and reach 2 million
viewers.
• Catapulted sales team to #1 in Washington DC Metro in less than two years by developing and rolling out
multi-platform marketing campaigns to target and penetrate DC metro market.
• Positioned firm as leading resource for news in DC Metro by writing, producing, and directing global /
nationwide real estate news features on consumer education seen on Fox Business Channel, ABC News
Affiliate, and Canadian Broadcasting Company.
• Gained 300+ residential referrals, $5 million gross commissions, and $500,000 pledged from local
businesses for ad campaigns / sponsorships by serving as Civic Association Director for two entities
representing 44,000 homeowners / 100 local businesses.
DISCOVERY COMMUNICATIONS, INC. – Silver Spring, MD 2005 – 2007
World's #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries
and territories.
CREATIVE DIRECTOR– ANIMAL PLANET BROADCAST NETWORK
Provided creative direction for television, radio, social media, web design, retail merchandise launches, cross-
channel advertising and promotional campaigns. Oversaw brand continuity for international markets between
on-air advertising, print, press/publicity, and ad sales departments throughout Animal Planet re-launch.
Supervised 10 direct reports and 15 indirect reports. Negotiated cost-cutting production bids with outside
vendors.
• $5 million in media buys accrued by advising a national ad sales department on creative pitches to secure
new strategic partnerships and sponsorships with select Fortune 500 companies – positioning Animal Plant
as a dependable family brand.
• $2 million saved by streamlining and improving flow of information between divisions for timely completion of
companywide initiatives, resulting in eradication of failure rates to meet crucial deadlines.
• $1.2 million in production budget costs saved by spearheading creative and strategic branding campaign
with print and collateral materials to ensure brand continuity.
• $1 million in sales generated by planning and coordinating inter-departmental efforts and $3 million project
budget to complete entire creative re-brand and launch of Animal Planet – completing project 2 months
ahead of schedule / $500,000 below budget.
• Received highest ratings in history for Animal Planet network by spearheading television and print
campaigns to assist massive animal rescue efforts during devastation caused by Hurricane Katrina – tripling
primetime animal rescue show ratings.
• Boosted online merchandise sales by $9 million and web traffic by 40% by partnering with a creative web
design team to re-brand / re-launch Animal Plant website and mobile applications.
20th Century Fox International – Los Angeles, CA 2003 – 2005
Subsidiary of Fox Entertainment Group producing and distributing global entertainment, news, sports, and
movie channels.
CREATIVE MANAGER– SPECIAL PROJECTS
Served as Creative Writer/Producer and Manager of strategic marketing for the launch of new broadcast
channels in the United Kingdom and South America. Managed three direct reports and five indirect reports.
Advised technical operations on the design of cost-effective post-production facilities.
• $2+ million in cost savings delivered by training global executive teams and creating updated marketing
research / metrics systems to track viewership as part of launching new channels overseas.
• 30% operations budget slashed by building and leading international creative teams in crafting commercial
ads to launch new television channels in United Kingdom and South America. FOX UK became number one
in primetime ratings in 16 months.
FOX BROADCASTING COMPANY / FOX FAMILY WORLDWIDE – Los 2000 – 2003
Angeles, CA
One of the world’s leading vertically integrated, global family and children’s entertainment companies.
VICE PRESIDENT– WORLDWIDE BRANDING, MARKETING, & COMMUNICATIONS
Oversaw creative/administrative inter-departmental staff for global marketing campaigns supporting original
and syndicated programs. Accountable for merchandising Fox Kids retail product lines. Managed 50 direct /
indirect reports. Hired and directed all outside vendors. Tracked and managed $8 million annual operating
budget.
• $10 million in profitability attained by directing first-ever multi-platform global marketing campaign for week
long soccer event that aired in 10 different countries and 8 languages – solidifying Fox Kids as a
competitive brand.
• $1.5 million saved annually by restructuring inter-departmental divisions to boost information flow,
productivity, quality control, and brand continuity, while alleviating press and misinformation disseminated
to the public.
• Quadrupled annual sales of merchandise and retail properties by directing award-winning global events
and forging new corporate partnerships with Fortune 500 firms – selling out 90%+ of TV commercial ads in
12 months.
• Received seven of the top creative advertising awards at the prestigious PROMAX/BDA global convention
by teaming up with Fox Family teen network to create new marketing opportunities and grow audience
shares.
FOX SPORTS NET – Los Angeles, CA 1997 – 2000
Collection of cable TV regional sports networks in the United States owned and operated by News
Corporation.
CREATIVE DIRECTOR – ON-AIR AND OFF-AIR PROMOTION AND ADVERTISING
Oversaw creative direction in developing and launching regional channels across a national network. Created
ad campaign for first national nightly sports newscast. Developed strategic branding campaigns to position
network against competitors such as ESPN. Led 22 direct / indirect reports.
• $2 million in cost savings realized by working with Fox Sports network executives to complete merger of
Fox Sports Net operations and advertising department with Fox Sports national network – garnering five
national awards for outstanding creative branding and broadcast design.
• 25% in audience shares growth in regional markets attained by creating product placement opportunities
and marketing campaigns to attract major corporate sponsors such as NIKE and Adidas.
• Cut on-air production budget by $300,000 first year and $500,000 the second year by planning and
coordinating strategic branding and marketing launch of Fox Sports Net, a first-ever sports national
newscast to compete with rival ESPN.
WARNER BROTHERS ENTERTAINMENT, INC. – Burbank, CA 1995 – 1997
American producer of film, television, and music entertainment.
CREATIVE DIRECTOR – SYNDICATED PROGRAM PROMOTIONS AND ADVERTISING
In charge of creative staff for on-air, print, and online productions to promote Warner Brothers and TelePictures
syndicated programs. Liaison and signed off for final production of nightly promo deliverables for syndicated
shows such as EXTRA and various national talk shows. Led seven direct reports and 15 indirect reports.
ADDITIONAL WORK EXPERIENCE
LANCER RADIO – Talk Show Host (Pasadena, CA) 2012
UNIVERSITY OF SOUTHERN CALIFORNIA – Adjunct Professor (Los 2002 – 2003
Angeles, CA)
KNBC Channel 4 – Creative Director (Los Angeles, CA) 1989 – 1995
EDUCATION
B.A. - Speech Communications - University of Southern California, Los Angeles, CA
PROFESSIONAL AWARDS
PROMAX/BDA – GOLD – NORTH AMERICA – ANIMAL PLANET - 2006
• “Dream Big” – Best National Multi-Media Platform Marketing Campaign
ADDY AWARDS – WASHINGTON DC – ANIMAL PLANET- 2006
• Best Network Branding Campaigns –“Monkey/”Camouflage”
PROMAX/BDA INTERNATIONAL AWARDS – 20TH CENTURY FOX FAMILY WORLDWIDE – 2001/2002
• X-SPEED and “Anime Invasion” strategic marketing launch and packaging
• "Fox Kids, It's Always On - You In”? – Website launch
GOLDEN MARBLE AWARDS – NEW YORK – FOX FAMILY WORLDWIDE/FOX KIDS- 20TH CENTURY FOX
BROADCASTING - 2001
Best Global Multi-Platform Sports Marketing Campaign – “Fox Kids – X-Speed”
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