Marketing Professional

Profile

Retail marketing professional with more than six years of experience in

conceptualizing, managing, coordinating and executing creative marketing

promotions, as well as tracking and analyzing data, managing vendor

partnerships and merchandising programs for over 1,100 stores.

Areas of Expertise

Corporate Partnerships/Sponsorships

Event Management

Shopper/Loyalty Marketing

Project Management

Relationship Building

Merchandising/Planograms

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Professional Experience

Food Lion, Salisbury, NC, July 2011 - Present

. Co-Marketing Specialist

. Co-Marketing Coordinator

. Promotions Coordinator

Manage and execute Co-Marketing programs from ideation through execution

within brand standards at retail that influence customers along the path to

purchase, managing timelines and relationships with internal and external

partners (Category Management, Ad Team, Broadcast/Media, Digital, Marketing

Sponsorships, Advertising Agencies, Fulfillment Agencies, Legal,

Merchandising, Retail Operations, Consumer Package Goods Companies).

Business Results: Game Day Promotion (2014) - 7% or $39 million increase

in sales over last year; average household spent $104 during the event

compared to, an average of $86 before the promotion. Meals Solutions -

Increased customer penetration 0.03% to 1.78%, representing $5 million in

sales; Created the highest performing solution, driving nearly $2 million

in incremental sales. Developed 2015 strategic Meal Solutions platform.

Marketing Sponsorships - Developed activation plans reaching up to 100,000

customers, increasing customer traffic from 0.72% in 2012 to 2% in 2013

during the CIAA event

Highlights:

. Handled over 30 Marketing programs in 2014, including Food Lion and

vendor initiated, and over 44 Marketing programs in 2013. Assisted in

the strategic goals development of Co-Marketing Events

. Create activation plans for Food Lion Marketing corporate sponsorships

and events (ACC, Food Lion Speed Street, CIAA, Joe Gibbs Racing, SAC,

NASCAR Hall of Fame)

. Oversee, track, prepare, and forecast sponsorship/co-marketing budget of

over $7 million, and coordinate bill backs and invoices

. Manage and maintain relationships with over 25 key Consumer Package Goods

Companies, Suppliers, & Brokers

. Project coordinator for all co-marketing events through managing

promotional tracker and provide governance for marketing programs.

Identify tasks, resources, and dates for promotions. Hold areas

accountable for deliverables and provide leadership visibility to risks.

. Pull cross functional teams together to build strategic platforms, Dish

It Up, Meal Solutions Platform

. Create digital marketing opportunities for vendors

. Instrumental in creating Food Lion's digital sell sheet that gives

vendors an opportunity to promote their promotions via Food Lion's

website, email, and social media assets.

Food Lion Contract Roles, Salisbury, NC, July 2008 - July 2011

. Catalina Marketing, St. Petersburg, FL, Electronic Marketing

Specialist

. SellEthics Marketing Group, Matthews, NC, Retail Merchandising

Specialist

Utilized internal promotional system to input Food Lion and CPG funded

mass and loyalty offers. Managed the promotional data from POS via

internal promotion system for Food Lion, Bloom, Harveys and Reid's

grocery stores. Managed Retail ordering process for off-shelf signage and

communicate force out quantities to Distribution Centers

Business Results: Tracked redemption for 8 CRM co-marketing pillar

(loyalty) programs, increasing redemption from 0.1% to 0.8%

Highlights:

. Successfully managed and solved daily promotional issues with Food Lion

(category, pricing and marketing) and CPG (sales and shopper marketing)

teams

. Created process to evaluate profitability of Off Shelf Displays (End Caps

and Bins/Pallets) to leadership

. Created Weekly Promotional Planner, gave store and grocery managers

visibility to items on their off-shelf displays, used space planning

tools to create images

Food Lion, Salisbury, NC, July 2007 - April 2008

. Profit Enhancement Coordinator

Supported Loss Prevention Representatives with investigations, keyed

citations, supported Check Recovery Department. Resolved security officer

related complaints and administered payroll to officers through

accounting processes.

Business Results: Processed restitution payments, collecting over

$100,000

Highlights:

. Developed training process for associates to learn the new NaviStor

system, created and maintained trend reports

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Education

Master of Business Administration, University of Phoenix, Phoenix, AZ

Bachelor of Science: Concentration: Business, Livingstone College,

Salisbury, NC

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Professional Involvement

Delhaize America, Office of Diversity & Inclusion:

African American Business Resource Group; Member (2008 - Present);

Chair (2013 - Present)

2014 Multi-Cultural Women's Sponsorship and Mentoring Circle

Delhaize America Foundations of Leadership Program

2014 YMCA Black Achievers in Business & Industry Award Recipient

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