Sales

BRUCE A. HEATH

**** ********** ***** ****** *.W.

Canton, OH 44718

330-***-**** ***********@*****.***

PROFESSIONAL PROFILE

Accomplished multi-faceted professional with over 20 years proven performance, delivering and

sustaining revenue and profit gains within competitive markets. Exceptional communicator with a

consultative style, savvy negotiation skills, problem solving abilities and a keen customer assessment

aptitude. Identifies opportunities, develops strategies and provides tactical business solutions,

delivering value to the organization and bottom line.

Customer Support / Troubleshooting Relationship Building / Key Account Management

Sales / Regional Management Sales Training / Development

P&L / Operations Advertising / Marketing / Competitive Analysis

EXPERIENCE

2013 – Present

INDEPENDENT CONTRACTOR, Canton, OH

Landman

Contracted with American Energy Partners, Utica. Negotiated, prepared and executed oil and gas

leases, contingency leases, complex lease modifications and mineral purchases. Liaison between

Corporate Landmen and landowners, attorneys and government officials. Gathered, organized and

analyzed title documents, tracing ownership of land and mineral rights.

Prioritized tasks/schedule to meet the needs/goals of corporate based Landmen.

Interfaced with fellow contractors, AEP personnel and AEP partners to achieve common goals.

Successfully negotiated and acquired leases/modifications within very short timeframes, enabling

parcels to be included in units scheduled to commence drilling or already being drilled.

Strongly supported manager in meeting his goals and deadlines.

Assigned to work on complex and difficult projects due to my past experience/knowledge.

2011 – 2013

CHESAPEAKE ENERGY, Uniontown, OH

Landman

Negotiated oil and gas leases, lease modifications / ratifications, title curative issues. Interfaced with

landowners, government officials, attorneys and business executives. Gathered, organized and

analyzed title documents, tracing ownership of land and mineral rights.

Provided detailed record keeping to management ensuring tight drilling schedules were met.

Selected as a team member of development team for operations in 3 counties.

Developed educational booklet to help landowners quickly grasp / accept horizontal drilling.

Exceeded goals and expectations set out by management in every assignment.

Performed in top 10% in office acquiring leases and lease-modification agreements.

2009 – 2011

CENTRAL COMMAND, Medina, OH

Account Manager

Sold Antivirus Software to small and medium businesses, schools, hospitals, colleges and government

agencies throughout Southeastern US, operating from virtual office. Identified and coordinated with

BRUCE A. HEATH PAGE TWO

***********@*****.***

CENTRAL COMMAND (Continued)

decision makers involved in the evaluation / purchase process. Managed prospects through extremely

long-sales cycles – years for some organizations.

Canvassed for new accounts and renewed / up sold existing accounts within territory.

Increased sales, with 70% of all sales results derived from closing new business.

Increased renewal revenues by selling multi-year contracts generating immediate cash flow by

maintaining strong relationships with existing customer base.

Achieved all sales and margin goals.

2007 – 2009

AT&T, Uniontown, OH

Account Executive

Sold advertising, including print, digital, banner and online advertising. Developed and grew account-

based revenue while securing new accounts using various prospecting methods. Conducted account

analysis and needs assessment via outside resources and customer interviews to understand

customer’s specific goals and constraints. Input orders, ensured advertising accuracy and follow-up

throughout product lifecycle, meeting customer and company deadlines.

Ranked #3 in office for 2 latest campaigns; ranked in top 10% for internet sales YTD.

Prepared, presented and delivered solutions to customers through comprehensive suite of

products, designed to achieve strong ROI for business-advertising programs.

Exceeded company initiatives to grow business through sales of video ads, search engine

products and internet advertising.

2005 – 2006

WAYNE HOMES, Uniontown, OH

Director of Sales

Directed sales efforts and results of 9 regional sales offices in OH, PA and MI. Measured and

interpreted sales outcomes, processes, productivity and tracking systems. Hired sales managers /

new home consultants. Motivated managers to achieve division goals and sustain growth in rapidly

changing environment; trained sales team on value differentiation based on competitive intelligence

and understanding buyer motivation.

Ensured in-house, mortgage-capture rates of 80% attained by each division. Linked strategic

vision of customer value and competitive advantage with our sales system to create growth.

1998 – 2005

HOWARD HANNA / SMYTHE CRAMER REALTY, Uniontown, OH

Manager

Accountable for P&L and day-to-day operations of real estate office employing 50+ employees.

Recruited / trained sales and administrative staff. Conducted sales meetings and training modules for

new personnel to learn business and perfect sales skills. Developed annual performance goals /

budgets / forecasts and pro-forma statements through MBO goal setting with sales staff.

Implemented series of cost-saving policies / procedures that resulted in branch reaching

profitability for first time since opening.

Developed advertising campaigns, analyzed effectiveness and conducted competitive analysis,

developing marketing tools, and real-world information to grow business.

EDUCATION

MBA, Marketing, BS, Business Administration, Marketing, University of Akron, Akron, OH

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