Sales Marketing

Carla Minks

**** **** **** ( COLLEGE GROVE, TN 37046 ( 615-***-**** (

**********@***.***

SUMMARY OF QUALIFICATIONS

. Top-producing, high performing professional with demonstrated expertise

in catapulting business through effective

management of online advertising, e-commerce, print, radio, new media,

social media, and sales strategies.

. Accomplished in conceiving, developing, implementing, and driving

comprehensive marketing plans in fast-paced, creative marketing settings.

. Fifteen years spearheading key initiatives for brand management, website

development/maintenance, online advertising, corporate communications,

and public relations.

. Influential, adept communicator offering superior interpersonal skills to

forge advantageous business partnerships, propel teams forward to

excellence, and facilitate decision-making at the upper echelons of

organizations.

AREAS OF EXPERTISE

Marketing Management ( Marketing Consulting ( Social Media Marketing (SMM)

( Search Engine Marketing (SEM)

( Analytics (Omniture/Google) ( Competitive Analysis ( Strategic Planning (

Marketing Operating Budgets

( Product Management ( Relationship Building ( Corporate Communications (

Forecasting ( Mentor/Team-Building

PROFESSIONAL EXPERIENCE

Market Manager - Quilez & Associates, Nashville, Tennessee 2014 -

Present

. Develop local staff to conduct health screenings at local CVS/pharmacy

stores.

. Liaison with store managers prior to health fairs and on event days.

. Manage health fairs from beginning to end.

. Complete health fair activities to corporate; maintain records of

events, personnel, etc

Event Specialist - Advantage Sales & Marketing, Franklin, Tennessee 2014 -

Present

. Conduct consumer facing activities.

. Share information about the products and encourage sales.

. Make a significant impact on sales and improve the customers' buying

experience.

. Assist customers based on their individual usage needs and interests.

. Complete call reports, paperwork, and on-going personal training in a

timely manner, meeting all deadlines.

Owner - DOG HOUSE VENTURES, LLC, College Grove, Tennessee

2011 - Present

. Marketing consulting for new authors across a variety of platforms and

sites to achieve the client's goals.

. Manage all entrepreneurial activities related to online businesses and

promotions.

. Research, design, and develop content for affiliate sales site and

marketing of client's published works.

. Maintain content and performance utilizing SEO, SEM, and PPC through

online advertising and intense analytics (Omniture/Google Analytics)

scrutiny to improve performance and maximize conversion rates.

. Report research results, strategic plan, and campaign/site metrics to

clients on a monthly basis. Utilize MySQL in development of client

blogs and WordPress sites.

Director of Marketing - Performance Learning Systems, Inc., Cadiz, Kentucky

2008 - 2011

. Played a pivotal role in developing strategies to increase class

enrollments, attract new educators and increase sales for this

education services company.

. Spearheaded all phases of corporate communications and online

marketing programs.

. Conducted regular competitive research, and data collection.

. Monitored KPIs for PLS and our college partners.

. Using email, executed electronic initiatives with an average 3 million

per month. Managed A/B testing with focus on subject, content and

length, links, landing pages, etc. Average national CTR growth

increased 15% to 45%.

. Analyzed the performance and effectiveness of campaigns and reported

to the executive team and college partners.

. SEO, SEM, SMM, and PPC program management and analysis

(Omniture/Google Analytics), and online advertising with a focus on

improving enrollments and maximizing results.

Carla Minks ( **********@***.*** ( PAGE TWO

PROFESSIONAL EXPERIENCE

(Continued)

Director of Marketing - LINK2GOV CorpORATION, Nashville, Tennessee

2003 - 2006

. Focused marketing efforts on enhancing market share and revenue growth

by directing all areas of strategy development (research, KPI) and

planning, both short-term and long-term.

. Collaborated with highly visible companies such as MasterCard, Visa,

and American Express and partnered with them to develop, implement,

and manage e-marketing campaigns (SEM, PPC, etc.).

. Spearheaded marketing programs with annual baseline increase of 35%.

Standardized branding across the board.

. Triggered 150% average affiliate growth YOY by effectively managing

awareness and adoption marketing campaigns for IRS contract and

PAY1040.com website.

. Participated in creation of and oversaw execution of marketing

research focus groups.

. Boosted annual sales by 35% and achieved immediate 25-40% organic

growth by marketing directly to end-users (tax payers) by working

together with clients, and leveraging key relationships with credit

card companies to generate hundreds of thousands of dollars through

the implementation of targeted online marketing campaigns.

Director of Sales & Marketing - American Banknote Company, Columbia,

Tennessee 1999 - 2003

. Provided leadership to a $675 million program (Stamps on Consignment,

a United States Postal Service contract), with oversight of sales and

marketing functions and teams.

. Analyzed data and authored sales and shipping reports for presentation

to contacts at USPS in Washington, D.C.

. Central liaison and manager of the multi-million dollar contract for

the USPS Stamps on Consignment (SOC) Program. Bolstered sales 275% for

the SOC Program within a 2 year period by identifying and hiring top

talent, and managing team efforts to meet the strict annual goals

outlined in the contract.

. Defined and led execution of marketing and sales strategies and plans.

. Conducted extensive market research. Prospected for sales

opportunities.

. Oversaw process implementation for all customers.

Clinic Manager, Emergi-Clinic, Rapid City, South Dakota

Family Services Manager and Relocation Assistance Manager, Schinnen, The

Netherlands

EDUCATION

Bachelor of Arts in Creative Writing and English/Social Media Marketing

Southern New Hampshire University (in-progress)

President's List

Dean's List

Bachelor of Arts in Marketing

University of Maryland, European Division

TECHNICAL SKILLS

. Microsoft Programs (Word, Excel, PowerPoint, Outlook)

. WordPress (MySQL)

. Omniture and Google Analytics (certification in-process)

. SMM, SEM, SEO, PPC

MEMBERSHIPS/FOUNDATION WORK/ACHIEVEMENTS

The National Society of Leadership and Success

Sigma Alpha Pi

Nashville Songwriters Association International

Homeless Companion Care Program, Nashville

Published Author, Twice Betrayed

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