CEDRIC SIMMONS, MBA
**** ********* **, ****** ****, FL 34609 - T: 321-***-**** - ******.*******@*******.***
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**** ********* **, ****** ****, FL 34609 - T: 321-***-**** - ******.*******@*******.***
ACCOUNT MANAGEMENT / TECHNICAL SALES: ENGINEERING
Competitive Edge:
Results-oriented motivated professional with extensive technical experience impacting an organization bottom-line,
and performance through the execution of exceeding sales targets and the implementation operations strategies.
Results delivered through strategic market positioning, business development, and organizational planning. Market
expertise in water/wastewater, instrumentation & control systems and automated food processing equipment.
Job Skills:
• •
Territory sales management Creative thinker and organizational skills
• •
B2B sales Self-starter who takes initiative
• •
Market trend analysis Excels as an individual and as a team player
• •
Business development Effective listener
• •
Project management Sound engineering fundamentals
• •
Instrumentation and control systems In-depth knowledge of Salesforce
EDUCATION/CERTIFICATIONS
2010 Embry-Riddle Aeronautical University, Daytona Beach, FL (Full Time Student)
Master of Business Administration
2008 Embry-Riddle Aeronautical University, Daytona Beach, FL
Master of Science, Technical Management
1999 South Carolina State University, Orangeburg, SC
Bachelor of Science, Electrical Engineering
2011 Miller Heiman Strategic Selling Certificate
PROFESSIONAL EXPERIENCE
2014 - Current Area Sales Manager Southeast – Process Automated Systems
KEY Technology – Walla Walla, WA
Selected Achievements
• Exceeded $2 million quota by 11% in capital equipment sales
• 7 new clients added, each a minimum of $100,000
• Maximized my territory’s performance by penetrating new markets segments
generating a potential $3-4 million in annual revenue.
• Attended national and regional industry trade shows and conferences
• Recognized as having great rapport, business acumen, and attention to detail
with customer accounts.
4280 Canongate CT, Spring Hill, FL 34609 - T: 321-***-**** - ******.*******@*******.***
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2011 - 2014 Senior Account Executive – OEM Lightning & Surge Protection
DEHN Inc. - Fort Pierce, FL
Selected Achievements
• Increased sales by 20.4% within assigned territory over previous year
• Added 21 new clients to assigned territory resulting in an additional $350K in
sales
• Oversaw sales forecasting, goal setting and performance reporting for all
accounts within assigned territory
• Meet with an average of 8 clients per week consistently, resulting in a 98%
client retention rate
• Negotiate prices, terms of sale and service agreements
• Monitor market and competitor activity and quote pricing to maintain healthy
profit margins
• Consistently solicit orders from repeat and prospective customers
while introducing new product features and solutions
• Consult with clients after sales to resolve problems and provide ongoing
support
• Represent DEHN at several industry tradeshows (i.e. water/wastewater,
controls & automation, traffic, renewable energy, utility, rail, telecommunications, oil &
gas etc.)
• Conduct all day technical seminars and lunch & learns.
2007 - 2009 Business Development Manager – OEM Aftermarket Parts & Service
JBT FoodTech - Kennesaw, GA
Selected Achievements
• Increased all product line kit sales by 22%. Achieved by analyzing individual customer
portfolios and equipment sales over a 7 year period
• Directed the due diligence, integration process and business analysis of $5 million
acquisition
• Designed and implemented a customer plant process audit program that aided in
achieving a company-wide $50 million backlog
• Developed and implemented a parts pricing model achieving optimal value for
customers, discovering opportunities, and repositioning products to meet business
objectives
• Trained peers and management team on internal system supports and implementation
plans
• Built client relationships by acting as the liaison between the customer service and sales
teams
2004 - 2007 Applications Sales Support Engineer – Robotic Water Jet Portioning
JBT FoodTech - Kennesaw, GA
Selected Achievements
• Provided Pre/Post-sales support to customers on capital installations
• Contacted existing and prospective customers to explain product features and solicit
orders.
• Conceptualized, helped developed and oversaw implementation of a new vision system
generating $12 million machine sales
• Generated more than $30 million in equipment and software sales by designing and
deploying new application for cutting frozen pizza.
• Created and administered software application training classes and training manuals to
insure maximum yields, quality, and run-time efficiencies.
• Cultivated and maintained key customer relationships by demonstrating the willingness
4280 Canongate CT, Spring Hill, FL 34609 - T: 321-***-**** - ******.*******@*******.***
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to identify specific needs and deliver appropriate solutions
• Created and implemented water-jet safety energy control procedures that aided my field
engineering teams to achieve a 0% safety incident rate over 4 plus years.
• Coordinated customer-related activities necessary for product demonstrations.
• Led and coordinated research and development activities between the R&D department,
customers, and chain restaurants.
• Taught Poultry 101 at Auburn University to students and industry professionals.
2001 - 2004 Controls Engineer – Juice Extraction
JBT FoodTech - Kennesaw, GA
Selected Achievements
• Programmed and troubleshoot various PLCs, VFDs, HMIs, & AC/DC Drives
• Designed and programmed automation systems for process and industrial equipment
using new and/or existing equipment and programs
• Created electrical drawing, schematics, and P&IDs of automation control panels for
OEM equipment
2000 - 2001 Production Supervisor/Controls Engineer – Battery Manufacturing
Duracell – Cleveland, TN
Selected Achievements
• Supervised 80 plus assembly line employees in meeting production schedules and
deadlines
• Implement lean manufacturing procedures to help streamline the production processes,
keep costs down, decrease errors
• Supervised 20 plus instrumentation control technicians between two facilities in
maintaining the plants control systems.
• Designed Instrument and Electrical Equipment Layouts
Installed and programed PLCs, instrumentation, and variable speed AC and DC drives
1994 - 2006 US Air Force Security Police – Law Enforcement/Personal Security
(Honorable Discharged, Secret Clearance /Service Connected Disabled Veteran)
United States Air Force Reserves - Charleston AFB, SC
Selected Achievements
• Directed teams of security personnel in providing personal security for President Bill
Clinton, General Tommy Franks, General Gilmary Hostage and several other notable
dignitaries without incident in hostile environments overseas
• Coordinated and developed security contingency plans with several other agencies like
OSI, FBI, Secret Service, and the Department of State
• 363rd Air Expeditionary Wing Security Manager; oversaw entire wing's IT, vehicle, and
personnel security
4280 Canongate CT, Spring Hill, FL 34609 - T: 321-***-**** - ******.*******@*******.***
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