Sales Marketing
Resume:
PIA BARTON
***.******@*****.***
**** ******** ******, #*** *** Francisco, CA 94109
Summary Qualifications:
* ***** ** ******* ********* experience for both launch and in-line products in the high-tech industry
Comprehensive experience in real estate and mortgage loan industry with 11 years of advancing responsibilities
Proven abilities in networking, marketing and growing client database through referrals and repeat business
Extensive experience in real-estate marketing using personal and non-personal communications including:
newsletters, direct mail, website, open house preparation, one on one meetings and first time homebuyer seminar
Active involvement in various professional and community organizations
Professional Experience:
EVENT SALES AND MARKETING MANAGER
Treasure Island Event Venue, San Francisco/Bay Area 2014 – Present
Responsible for generating corporate events by building relationships with various companies’ event and conference
planners, business owners, government agencies and other venue event planners.
Coordinate details and logistics of events such as conferences, meetings, trainings, conferences, weddings, birthday
parties, concerts, charity events and tradeshows.
Create and launch marketing campaigns to generate events and promote the venue and onsite café
Develop and design marketing materials
Manage the venue’s social media sites to promote and generate sales
Schedule and manage staff for events including kitchen staff, servers, bartenders and security officers.
Develop and execute marketing programs to promote and generate sales such as social media campaigns, joint
ventures, sales campaigns and various events
PRIVATE MORTGAGE BANKER
Wells Fargo Home Mortgage, San Francisco/Bay Area 2013 – 2014
Responsible for producing high quality loans by building relationships focused on affluent borrowers with realtors,
builders, financial professionals, bank stores, past customers, and other non -traditional sources
Work with realtors in generating leads, new business and gain exposure through various marketing campaigns
Create and launch marketing programs to support business including personal and non -personal communications
SENIOR MORTGAGE LOAN CONSULTANT 2002 - 2013
Progressively advancing roles in the banking industry working with a variety of lenders
Citibank Partnership, Pleasanton, CA Home Lending Consultant 2012 - 2014
PNC Mortgage, Pleasanton, CA Sales Manager/Sr. Mortgage Loan Consultant 2010 - 2012
Bank of America, Fremont, CA Senior Mortgage Loan Consultant 2006 - 2010
Washington Mutual, Fremont, CA Mortgage Loan Consultant 2002 - 2006
Responsible for all aspects of originating purchase and refinancing of mortgage loans including: loan applications
documents and signatures; deliver complete loan package to operations
Managed loan officers and assisted in resolving issues with their transactions
Coordinated first time homebuyer seminars on a regular basis with realtors and escr ow officers
Supported Realtor/Broker/Builder functions including Open Houses and other networking events
Actively networked with city-housing directors to become preferred lender for first time homebuyer programs
Participated in business-related community efforts to promote home ownership
Managed customer pipeline and effectively communicate between operation, customers, and real estate partners on
a daily basis
CHANNEL MARKETING DEVELOPMENT MANAGER 2000 – 2002
Peregrine Systems/Remedy Corporation, Mountain View, CA - A leading provider of solutions that enable Fortune 500
companies to manage infrastructure and achieve a state of frictionless business
Managed over $3 million of marketing program budget for the top 10 channel partners in western and central
regions
Developed and launched email and direct mail campaign targeting C and D leads, which resulted in revenue increase
Coordinated live events, tradeshows and seminars including: partner event speaker panels to showcase corporate
vision and product roadmap, tradeshows and seminars to expand Remedy’s market position in target markets,
managed a local roadshow that met goal of generated 100 qualified leads
Enhanced user group procedures and engagement guidelines that improved communication and the relationship
between Peregrine users and Peregrine systems.
Maintained the user group database to produce more accurate reports
CHANNEL MARKETING PROGRAMS MANAGER 1999 – 2000
Bell Microproducts, San Jose, CA - Distributor of high-technology semiconductor and computer products
Developed and implemented channel marketing programs for 20 technology partners including: Sun Microsystems,
IBM Technology Group, Seagate/Maxtor and Quantum
Responsible for both internal and external marketing campaigns and programs, working with product managers and
sales teams to ensure mind share from sales representatives, drive sales and exposure with customers
Managed development of vendors’ direct mail, email, fax and advertising campaigns to generate awareness
Professional Associations:
Women’s Council of Realtors, Southern Alameda County, Board Member/Public Relations ‘09 –’12 and Tri-Cities
Chapter Secretary ’07-‘08
Asian Real Estate Association of America, Greater East Bay Chapter, Co-Chair of Events and Fundraising 2014
Tri-Cities Marketing Association, Secretary 2006
Filipino American Real Estate Professional Association, Alameda County Chapter Secretary 2007 -2009
Preferred Lender for First Time Homebuyer Program, City of Fremont and City of Ha yward
Extracurricular Activities:
Triathlon, Cycling, Running Half Marathons, Hiking
Coordinating Charity Events and Outdoor Festivals
Education:
B.S. in Business Administration, Marketing concentration
San Francisco State University
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