Marketing Sales

M ONINA V. CASTILLO

N orth Hollywood, CA. * **** C ell (818) 314 - 8476 E mail : ********@*****.***

P ROFESSIONAL S UMMARY

Accomplished professional with years of experience in executive support roles, within the areas of

communications, public relations and marketing. Looking to depart from the engineering sector to

work in other industries, and take the next step into a management position.

A REAS OF EXPERTISE

Corporate Communications (Int/Ext): Press Social Media: Twitter, Facebook,

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Releases, Press Kits, Articles, Newsletters, MySpace and others

Brochures, Biannual Reports and Digital Budget Administration

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Media Project management

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Media Pitching and Placement, Writing Special Event Coordination

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and Editing Leadership and Organization

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Development Integrated Campaigns Administrative Support: phones,

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Strategic Messaging and Branding calendaring, reports, presentations,

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travel coordination, expenses

C AREER HIGHLIGHTS

Syska Hennessy Group: Averaged 2-5 media placements/month in prominent AEC trade

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publications. Increased global exposure with PR launch of new offices in Dubai and Shanghai.

Presented company webinar on “How to Get Published.”

Wolf Designs: Implemented efficient database system and sample process that expedited

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delivery dates, consequently increasing orders and company profits.

Lucky Brand Jeans: Planned and executed marketing campaigns for 20 retail store openings in

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one year. Project managed the search and selection of an advertising agency for the

company’s first television broadcast commercial in 2001.

P ROFESSIONAL E XPERIENCE

SYSKA HENNESY GROUP, INC. (7/2005 – 10/2012)

Communications/Public Relations Coordinator, Global Engineering/Technology Firm

Managed two PR firms (east and west coast) giving direction on strategic initiatives that promoted

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the company’s brand image and identity in the AEC marketplace

Developed story ideas for media pitches to secure editorial opportunities and press

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Ghost-wrote articles for trade publications on behalf of SHG technical team members

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Wrote internal and external company communications, including press releases, corporate

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announcements, newsletters, biannual reports, brochures and other public relations and

marketing collateral

Collaborated with Webmaster on content for websites, social media, e-cards, videos and other

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digital media

Prepare online/digital analytic reports of various communications efforts

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Assisted in media buys and the development of national advertising campaigns

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Planned various events (Client Appreciation, Holiday Party and Open House)

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Monina V. Castillo Resume 1

WOLF DESIGNS (6/2002 – 4/2005) –

Product Development Account Manager, Home Accessories

Developed custom home accessories products for the Wolf Designs Collection, private labels,

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existing key accounts and new business prospects (accounts included: Neiman Marcus, Tourneau,

Saks Fifth Avenue, Nordstrom, Red Envelope, Restoration Hardware, HSN, Marmaxx, The Limited,

Bombay, Talbots and many more)

Supervised and translated product concepts/designs to international factories, starting from the

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sampling stage to the production stage

Developed and implemented sample requisition/reconciliation system in an effort to catalog

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products and manage client account histories

Supervised art direction on photo shoots for advertising collateral and packaging design

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Provided administrative support to the President, including drafting correspondence, conducting

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research and development, and preparing spreadsheets, reports and sales presentations on

PowerPoint and Filemaker Pro

Supervised two assistants

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LUCKY BRAND JEANS, INC. (10/2000 – 1/2002)

Marketing Coordinator, National Retailer of Denim and Apparel Company

Planned national retail store event promotions, including grand openings, and on-site/off-site

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events to help create brand awareness, and drive traffic and sales to the retail stores

Partnered with key businesses for cross promotions, branding and sponsorship prospects

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Worked with the head of E-Commerce Department to develop “on-line” contests and promotions

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parallel to the current marketing and advertising campaigns

Wrote print and radio copy, and content for marketing and advertising materials

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Developed branded POP, GWP, premium items and customized products

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Provided support to VP of Marketing, including drafting correspondence and preparing reports;

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planning, analyzing and tracking marketing budget; and reviewing marketing proposals from

vendors and potential business partners

CHARLES DAVID & GUESS FOOTWEAR, INC. (9/1999 - 3/2000)

International Sales Assistant, Global Retailer of Footwear Company

Provided administrative support to VP of International Sales

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Met with key account buyers to present footwear line, and process sales orders

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Catalogued products and prepared presentations on Filemaker Pro

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V olun teer work

SONGS FROM A ROOM (SOFAR SOUNDS LOS ANGELES) (11/2012 - PRESENT)

Facilitate public relations outreach to local music and lifestyle online/print publications and blogs

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Coordinate strategic marketing partnerships with music industry-related products/services

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E DUCATION AND AFFILIATIONS

California State University Northridge (1994 – 1999) – BA in Art (Interior Design)

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Los Angeles Valley College (1991 - 1993) - AA in Liberal Arts

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Member of Public Relations Society of America (PRSA)

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T ECHNICAL COMPETENCY

Software: MS Office Suite (Word, Excel, PowerPoint, Outlook), Photoshop (Intermediate), Database

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programs (Filemaker Pro, Deltek)

Operating Systems: Windows XP 2007, Mac OS X 2010

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Monina V. Castillo Resume 2

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