eCommerce executive

HAMID R. ABTAHI

** ***** ***** ? Fortson, GA ****8

706-***-**** ? ************@*****.***

LinkedIn.com/in/hamidabtahi

DIGITAL MARKETING & E-COMMERCE DIRECTOR

Motivated, results-driven executive with proven leadership, digital

marketing, merchandising planning and purchasing skills. Proactive problem

solver, with ability to think both strategically and tactically. Task-

oriented, capable of managing start-ups to full growth. Known for

demonstrating consistent success in designing and implementing online

marketing and on-site merchandising campaigns and employing strong

forecasting skills. Demonstrates disciplined and analytical approach to

complex budget development and administration, reflecting high professional

standards and skills. Dynamic and accomplished leader, with demonstrated

success at developing, leading and motivating cross-functional teams.

Confident, and proactive, thriving in a fast-paced, challenging environment

requiring initiative, sound judgment, and positive attitude. Intelligent

and articulate with excellent communication and interpersonal skills,

capable of establishing networks and building rapport with

internal/external key stakeholders, vendors and clients.

Project Planning/Execution ? Marketing Strategies ? Merchandising ? Site

Optimization & Performance

Financial Analysis ? CRM, Customer Acquisition/Retention ? Team

Leadership ? Internal/External Resources Management ? Affiliate Marketing

Programs ? Budget Administration ? P/L Management ? Email Marketing

Strategies ? Online Marketing Programs ? SEM/SEO Strategist ? Customer

Segmentation Targeting

Comparison Shopping Engines ? Website Guidelines and Governance ?

Multi-Channel Distribution

PROFESSIONAL EXPERIENCE

CHAR-BROIL, LLC, Columbus, GA ? 2011 - Present

Interactive Marketing Manager

Oversees online sales, digital marketing divisions and business development

functions for leading outdoor grill manufacturer with 450+ employees across

several continents. Develops, drives and maintains online strategy,

planning and marketing programs using data analysis, past business

performance, merchandise strategies, branding objectives and marketing

campaign goals. Focuses on annual growth from e-commerce marketing

objectives. Conducts team training, coaching and mentoring. Manages multi-

million dollar P&L and budget responsibilities. Coordinates Marketing, IT

and third-party technical resources to ensure successful execution of

online-based initiatives, including websites throughout the U.S., Canada

and South/Latin America. Acts as website liaison between IT, Marketing, and

Business units to define business requirements for online application

development and delivery. Oversees company strategy and execution,

including annual strategic planning and ongoing continuous improvements,

business case or internal "selling" and funding requirements. Develops,

manages and prioritizes change requests with IT for website improvements or

issues resolution. Manages and maintains website guidelines and governance

for global website.

Key Accomplishments:

. Instrumental in complete turnaround of underperforming online marketing

team; set higher expectations and instituted individual accountability

resulting in 151% revenue increase over three years.

. Increased email revenue within two months by 200%, with increased

overall email marketing revenue during tenure by over 1200%.

. Consistently developed strong, sustainable marketing campaigns, with up

to 2400% ROI

. Identifies Key Performance Indicators (KPI) and establishes targets for

1-and 3-year business plans.

. Spearheaded creative, UX/UI and creative processes to fulfill positive

customer experience.

. Key project manager of online strategies from conception to deployment,

including prioritizing activities, identifying resources, and managing

all to completion.

. Developed e-CRM programs, including email automation based on visitors'

behavior, interaction and response.

. Manages B2B and B2C online research and shopping experience, brand and

online sales growth through social and emerging media and online

experience.

. Met or exceeded all revenue quotas throughout tenure; averaged more than

$47 million in annual sales.

ALTITUDE II, INC., Birmingham, AL ? February - September 2011

E-Commerce Consultant

Supported and collaborated with business stakeholders for website content

management needs and opportunities, and supported Interactive Marketing's

CRM and database marketing responsibilities with consultative guidance.

Conducted ad hoc queries, quick counts, segment profiling, list selection,

campaign management and reporting, and overall assistance. Identified,

developed and executed effective interactive marketing programs that

supported segment and business goals. Managed online display, advertising

and search engine marketing efforts, social media initiatives, and web

promotion campaigns. Ensured website objectives for marketing met quality

standards. Improved customer flow through tracking behaviors through web

metrics.

Key Accomplishments:

. Established Company's first dynamic and targeted email program.

. Developed creative, technologist, UX/UI, account service, project

management and creative process.

DECORATIVE VISIONS, INC., Birmingham, AL ? 2001 - 2010

Vice President, E-Commerce and Marketing

Directed marketing, merchandising, sales and other teams to identify and

execute merchandising strategies. Analyzed merchandise performance within

departments to monitor statistical objectives, adapt inventory as needed,

and increase sales volume. Analyzed and assessed historical data and worked

with buying team to ensure appropriate collections were in place at optimal

times. Developed and executed strategies for merchandise assortments,

vendor relationship management, and marketing cadence management.

Key Accomplishments:

. Established vendor relations and negotiated pricing with average savings

of 25-40% of sales, maximizing profits and delivering products on time

and at cost.

. Implemented enhanced CRM software, improving employee efficiency and

collaboration among departments and increasing customer satisfaction by

over 50% with use of real-time data.

. Designed a streamlined version of the antiquated customer feedback

survey. Spearheaded successful product launches, resulting in 20%

added monthly revenues.

. Formed partnerships with online advertisers to increase storefront

traffic by 11%, create exposure for online inventory, increase profit

per sale by 17%, and minimized advertising costs by 22%.

. Work with Retail and Marketing management to deploy online initiatives

and programs designed to drive store sales.

. Provide the strategic guidance and promotional insight necessary to

department heads to grow sales and maximize ROI.

EDUCATION

University of Phoenix - Tucson, AZ

Master of Information Systems

BS, Business Administration

BS, Science Biology

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