Tracie Pascoe
**** ***** *** *****, ******, Ohio 44041
Cell:440-***-****: ************@*******.***
Career Objective
To focus my talent and experience in sales and marketing into a laser beam of desired results that bring increased profits to your company.
Professional Experience
Corporate Sales
July 2014 – Present
Food For Thought – Mentor, Ohio
* Strategically prospect new customers within the 7 county region of Greater Cleveland.
* Aggressively seek out new opportunities to demonstrate our products and full capabilities.
* Follow up with key decision makers using effective communication skills to close the sale.
* Maintain an updated sales pipeline and scheduled maintenance records for all new and established customers.
* Use networking, cold-calling, social media and local publications to stay abreast of changes in corporate climate.
* Strengthen existing relationships and leverage customer’s network to expand business opportunities.
* Attend relevant local events hosted by organizations and associations likely to be interested in our services.
Clinic Manager
November 2012 to January 2014
Massage Envy Spa Chagrin – Beachwood, Ohio
* Responsible for daily operations of this rapidly growing franchise, including recruiting, training and retaining top talent.
* Focused on daily key performance indicators to drive profitability
* Coached and motivated front desk associates, therapists and estheticians on sales process
* Set goals to achieve weekly, monthly and yearly objectives
* Coordinated with Franchise Owner on marketing efforts for special promotions, off-site events, etc.
* Reviewed reports daily to assess progress and develop incentives
* Ensured superior customer satisfaction every time without exception
* Met and exceeded clinic closing percentages while maintaining high NPS scores
Sales & Marketing Manager
September 2011 – November 2012
RAMJACK of Ohio – Eastlake, Ohio
* Built strategic partnerships with key planning, engineering, building and design professionals
* Increased brand awareness of the RAMJACK Solutions System for residential, commercial and public infrastructure applications
* Drove web site traffic growth utilizing Social Media Networking
* Solicited new business through "Lunch & Learn" Presentations within determined target market
* Maintained and implemented new marketing materials ensuring adherence with RAMJACK corporate brand standards
* Analyzed sales data, researched industry trends and independently sought out the information needed to drive sales quotas
Owner/Founder
March 2009 to September 2011
Memory Books, Inc. – Geneva, Ohio
* Established Memory Books, Inc., a personal memoir writing service which produces heirloom quality hard-bound volumes
* Researched and identified a target market using the internet, email marketing, cold-calling and social media networking
* Created logo, marketing material and all collateral to reflect mission statement
* Streamlined sales process by developing a benchmark system for each phase of publication
* Consulted with multiple clients during every step of the design, writing and photo-editing process ensuring complete customer satisfaction
Sales Representative
June 2006 to February 2009
LocalAdLink/Zurvita, Inc. – Geneva, Ohio
* Actively promoted and sold Local AdLink's products and services to local businesses
* Identified prospective customers using lead generating methods and performing an average of 60 cold calls per day
* Developed and maintained long-term relationships with small business entities
* Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts
Advertising Manager
June 2000 to June 2006
Great Lakes Stone – Mentor, Ohio
* Spearheaded new relationships with landscaping and pool companies to promote our products and services
* Initiated e-mail marketing campaigns to increase product awareness and drive web site traffic
* Planned client relationship cultivating events, such as monthly Tour & Tea to promote growth, resulting in over 20 new clients
* Developed product literature for direct mass mailings which resulted in 8% growth of customer base
Education
UNIVERSITY OF NOTRE DAME, South Bend, Indiana; B.A., Liberal Arts
COLUMBIA UNIVERSITY, New York, NY; M.F.A., Creative Writing
Professional Affiliations
Society for Marketing Professionals (SMP) The Press Club of Cleveland
Public Relations Society of America Notre Dame Alumni Association
Sales & Marketing Professionals of Cleveland Columbia University Alumni Association