Project Manager
Resume:
SHEILA
A.
BUSSER
Road,
Westlake,
Ohio
44145
•
******.******@*****.***
_
Dynamic,
creative
marketing
professional
with
diverse
media
experience.
Expertise
in
project
management,
branding,
creative
direction
and
team
leadership.
Exceptional
problem
solving
skills
with
strengths
in
integrated
marketing
strategy
and
task
navigation.
•
Product
Life
Cycle
•
Lead
Multidisciplinary
Teams
•
Vendor
Relations
&
Contracting
•
Strategic
Planning
•
Excellent
Communication
Skills
•
Staff
Development
&
Training
•
Logistics
Management
•
Web
&
Content
•
Budget
Projections
and
Planning
•
P&L
Analytic
Analysis
•
Sales
Collateral
&
Support
•
New
Business
Identification
PROFESSIONAL
HISTORY
BrandMuscle
Inc.,
Cleveland,
Ohio
2013
to
February
2015
Graphic
Operations
Manager
I
lead
the
studio
team
on
the
second
largest
account
in
the
preparation,
verification
and
manipulation
of
creative
materials
for
use
within
our
web-
based
proprietary
ad
template
technology
solution.
Oversee
projects
of
a
complex
nature,
including
assigning
individual
responsibilities
for
the
project
team,
identifying
appropriate
resources
needed
and
developing
a
schedule
to
insure
completion
of
projects.
I
ensure
adherence
to
quality
standards
and
review
project
deliverables.
Make
recommendations
and
take
action
to
direct
the
analysis
and
solutions
of
client
issues
and
problems
in
the
best
interest
of
both
the
client
and
BrandMuscle.
Provide
training
to
production
coordinators
on
industry
concepts,
practices
and
procedures.
• Serve
on
the
management
team
for
Graphic
Operations
that
oversees
three
locations.
• Work
efficiently
and
effectively
with
outside
agencies
and
freelancers.
• Excellent
problem
solving
skills:
able
to
identify
issues,
define
cause,
document
resolution
and
implement
solution.
• Updated
and
expanded
client
style
guides
to
include
specifications
and
social
media.
• Manage
all
digital
files
for
TV,
Broadcast,
Web,
and
environmental
graphics
• Work
with
outside
agencies
on
the
proper
industry
file
types
and
processes.
Cuyahoga
Community
College
–
Tri-
C®,
Cleveland,
Ohio
2011
to
2013
[Serving
55,000
students
in
5
locations,
Tri-
C ®
is
Ohio’s
largest
community
college.]
Graphics
Project
Manager
Manage
the
creative
team
of
8-
10,
designers,
photographers,
copywriters,
interactive
and
other
staff
to
produce
marketing
collateral
and
promotional
materials
for
and
digital
media.
Found
a
de-
centralized
approach
with
staffers
at
different
locations
and
departments
duplicating
efforts
and
spending
too
much.
Identified
and
implemented
opportunities
to
achieve
more
by
bringing
the
team
together
and
opening
up
communication
lines
to
achieve
better
results
and
better
serve
our
diverse
“customers”.
Educated
many
on
the
benefits
of
leveraging
technology
to
reach
today’s
audience
more
cost
effectively
than
relying
heavily
on
traditional
and
programs.
• Work
diligently
to
clarify
how
vision,
mission
and
accountability
goals
can
make
immediate
and
sustainable
impact.
• Identified
a
history
of
rush
jobs
and
hurry
up
projects.
Diagnosed
root
causes
and
used
basic
project
planning
and
management
tools
to
reduce
panic.
Recommended
trello,
Podio,
or
Team
Work
PM
to
automate
project
management.
• Created
an
advertising
schedule
and
budget
to
encompass
print,
radio,
TV
and
environmental
graphics.
The
schedule
embraced
short
and
long-
term
objectives
with
the
flexibility
to
incorporate
last
minute
needs.
Plugged
in
annual
projects
and
busy
season
initiatives.
• Created
a
vendor
certification”
program
to
reign
in
free
style
spending.
• Created
a
detailed
guideline
for
photography
requests
and
usage.
• Created
a
work
start
group
to
oversee
the
new
Style
Guide.
The
group
included
advisers
from
other
departments.
Updated
existing
style
guide
with
social
media
rules
and
made
it
freelance
friendly.
• Oversee
photography
standards
and
needs
for
all
college
departments
including
marketing.
Contract
and
coordinate
with
vendor
partners
for
printing,
signage/installation,
trade
show
displays,
graphics
and
be
able
to
create
and
execute
options
for
non-
traditional
needs.
Manage
budgets
and
cost
analyses
to
stay
within
yearly
budget
expectations.
SHEILA
A.
BUSSER
page
two
Cuyahoga
Community
College
–
Tri-
C®,
Cleveland,
Ohio
(continued)
Work
cross-
departmentally
to
better
target
potential
students
with
traditional
media
including
digital
•
options
such
as
Facebook,
Pinterest,
and
web
banners.
Trained
staff
on
new
technology
and
industry
trends.
Great
Lakes
Publishing,
Cleveland,
Ohio
1997
to
2011
Production
Art
Manager
Established
and
maintained
production
workflow
for
Cleveland
Magazine,
Inside
Business
and
custom
publishing
projects.
Produced
directories,
quarterlies,
event
materials
and
e-
newsletters.
Coordinated
workflow
for
5
designers
producing
ads
and
custom
projects.
Managed
client
relations,
resolved
conflicts
and
errors.
Wrote
and
designed
promotions
and
media
kits.
Maintained
vendor
relations,
project
budgets,
bid
proposals
and
press
checks.
Assisted
sales/marketing
team
in
developing
new
business
strategies
for
clients
from
print,
blasts,
•
social
media,
e-
newsletters
and
flipbooks.
Sold
advertising
on
our
websites.
Created
an
initial
package
roll
out
deal
for
magazine
advertisers
to
•
include
web
ads.
Created
free
web
ads
and
provided
them
links/artwork
to
use
on
other
sites.
Managed
and
contributed
to
weekly
custom
publishing
staff
meetings
that
included
Editors,
designers
and
•
sales
coordinators.
Reported
to
EVP
on
schedule
or
project
changes.
Created
monthly
analytical
report
for
articles
and
advertiser
hits/shares
used
as
a
sales
tool.
•
Created
a
smaller
team
from
existing
staff
to
work
on
custom
projects.
Then
proposed
the
formation
of
a
•
custom
department
after
showing
the
positive
results
in
revenue.
Cut
the
monthly
cost
of
a
freelance
graphic
designer
from
$2,800
to
$500
a
month
by
using
a
staff
member
•
to
produce
formatted
sections.
Initiated
work
start
meetings.
Established
profit
and
expense
expectations.
Educated
staff
on
expenses
for
•
creating
custom
publishing.
Created
a
formal
Style
Guide
for
the
Editorial/Art
and
advertising
departments.
Also
included
guidelines
•
for
freelance
designers
and
photographers.
American
Medical
Group
Association,
Alexandria,
VA
1994
to
1997
Art
Director
Managed
design
and
production
of
printed
materials.
Held
full
responsibility
for
art
direction
and
creative
development
of
a
four-
color
magazine,
several
newsletters,
books,
event
photography,
advertisements,
brochures,
web
site
and
all
other
graphics.
Worked
on
membership
campaigns
and
events;
wrote
and
produced
marketing
materials.
Administered
printing
and
marketing
budgets
and
coordinated
marketing
strategies.
Served
on
several
•
events
planning
committees
for
the
association
and
coordinated
all
timelines.
Utilized
online
capabilities
for
file
transfer.
Accelerated
production
timelines.
•
Switched
software
programs
to
current
design
standards
and
improved
design
products.
•
Found
that
two
offices
were
duplicating
work.
Divided
the
work
based
on
staff
capabilities
and
used
other
•
office
department
resources
at
the
same
location.
EDUCATION
COLUMBUS
COLLEGE
OF
ART
AND
DESIGN,
Columbus,
Ohio
BFA
-
Major
-
Illustration.
Minor
-
Advertising
Technical
Proficiency
Applications
Macintosh
and
PC
Platforms
InDesign
Suite
CS6
•
Data
Trax
•
SharePoint
• •
Photographer
in
studio
and
event
settings
MS
Office
Suite
•
Coremetrics
•
Omniture
• •
Twitter,
Facebook,
LinkedIN,
Instagram,
Tumblr
Dreamweaver
•
Flash
•
3D
Issue
•
Acrobat
9
• •
HTML5,
CSS3
design
and
graphics
language
ExactTarget
•
WordPress
•
Constant
Contact
• •
Track
analytics
for
online/social
media
traffic
Filemaker
Pro
•
Portfolio
•
CRM
database
• •
Technical
Seminars/Webinars:
for
InDesignCS6,
Flash,
Podio
Project
Management
software,
Team
PM
Project
Management
software,
Portfolio
Image
archiving,
SEO
and
SQL,
PHP,
Pinterest,
and
FlickR
usage
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