Graphic Designer Marketing

Bing Shen (Mina)

**** ****** ******* ******* ( Markham, ON L6B 1J6

647-***-**** ( *******@*****.***

Portfolio: www.mina815815.wordpress.com

OBJECTIVE

Looking for the greatest opportunity to work as a Graphic Designer

QUALIFICATION

< 6 years of practical experience with Adobe Software (Photoshop,

Illustrator, InDesign, and Acrobat)

< 5 years of practical experience with Microsoft Word, Excel,

PowerPoint, and Outlook

< 2 years of practical experience in content management system,

including WordPress and Magento

< 1 years of practical experience with social technologies including

Facebook, Twitter, and YouTube

< 1 year of practical experience in Search Engine Optimization

EXPERIENCE

< Graphic Designer & Website Designer, Click Lock Roofing Inc.,

Mississauga 2015

< Designed company information package, brochure, and direct mail

< Developed company website with content management system WordPress

< Developed basic understanding of HTML and CSS to customize the WordPress

site

< Graphic Designer, Total Return Solutions Corp., Vaughan 2013-2015

< Edited product pictures and designed product promotional flyers

< Created email marketing to large Canadian retailers, including

Dollarama, Winners, HomeSense, and Dollar Tree, to assist marketing

campaign

< Updated and maintained the company e-commerce website through content

management system; the content includes electronic product

specifications, such as product images, weight, and stocking status

< Marketing Specialist & Graphic Designer, SmartRay Inc., Markham 2011-

2013

< Increased the company sales revenue by 30% to achieve financial

objectives via online campaigns including search engine optimization,

Google Adwords campaign, and e-mail marketing

< Got the company website on the 1st page of Google organic search

within 3 months with selected key words; presented the solid

knowledge of Google Analytics and Webmaster Tools

< Designed lighting products catalogues, product specification sheets,

presentations, packages, name cards, and banner displays

< Created and maintained company website; executed website content

management and development

< Conducted e-commerce activities, such as online order processing and

payment transaction

< Provided marketing presentation content, such as cost analysis and

pay-back-period calculation to deliver sales objectives and enhance

brand positioning

< Demonstrated strong ability of fast learning: successfully applied

Industrial Design Patent of LED garage parking light and LED

refrigerator light to Canadian Intellectual Property Office

< Developed and maintained company Facebook page, Twitter feed,

LinkedIn page, and YouTube channel

< Sourced vendors and suppliers for trade show

< Graphic Designer, DDP Business Service, Markham 2011

< Developed comprehensive knowledge of print production system,

including layout exporting and color correction, to achieve high

quality printing

< Responsible for monitoring inventory of printing materials

< Website Design Instructor, Victoria International College of Business &

Technology, Toronto 2011

< Created class outline and learning materials; conducted classroom

instruction and activities to ensure students to obtain full

knowledge of website layout design via using Adobe Photoshop and

Illustrator

< Held open house presentation to promote the website design class

< Graphic Designer, Vibrant Communities Saint John (Non-Profit

Organization), Saint John 2010

< Completed layouts of brochures, newsletters, and reports for a three-

year demonstration project, TIRES 2 WORK

< Worked with the marketing coordinator to specify the design

components of organizational materials including presentation slides

and visual system

< Website Consultant, University of New Brunswick, Saint John 2010

< Interviewed local entrepreneurs to generate the website content;

collaborated with business partners to execute marketing planning to

differentiate UNB MBA program from others

< Generated text and video content including sources of financing,

business support, and video library

< Graphic Designer, AMA Group (Singapore) PTE. Ltd., Shanghai 2008

< Provided production-ready graphics including organizational catalogue

to project manager and web programmer

< Created a website for a premium art gallery, Metakaos; developed

organizational materials including business card, and logo for a

Italy based design studio, Mercurio Design Lab

< Graphic Designer, DK & Partners, Shanghai 2007

< Created a diversity of marketing materials including product

presentation, poster, and logo, for the local shopping mall,

Infinite, and home product company, Living Design Centre

< Designed website layout for a well-known Taiwan footwear firm, Chole

Chen

AWARD

< As part of the 1st place Champion Team, created an effective marketing

plan with an MBA case competition held by Deloitte, Saint John 2010

< Achieved the 2nd place in the provincial green contest, BYOB (Bring Your

Own Bag), Saint John 2010

EDUCATION

< Master of Business Administration, University of New Brunswick, 2010

< Major in Innovation Technology Management

< Bachelor of Arts, Shanghai University, China, 2007

< Major in Graphic Design

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