Manager Sales

CINDY SPANGLER

949-***-**** *************@*******.***

MARKETING EXECUTIVE

Three pronged marketing experience: Retail, Agency and Client

Multi-faceted, hands-on leader with deep experience in building and leading high-performance marketing teams. Proven track record of

increasing sales and profit margins, reducing operational costs, strengthening customer relationships and improving organizational

effectiveness.

CORE COMPETENCIES

• • •

Business & Sales Development Client Relations and Growth Negotiation

• • •

Performance Management People Management Experiential Marketing

• • •

Financial Management (P & L) Agency Management Retail Strategy & Operations

• • •

Profit Growth Operational Excellence Sales & Product Presentations

• • •

Innovation Problem Solving Change Agent

Computer Skills: Highly proficient in Microsoft Word, Outlook, Powerpoint and Excel

PROFESSIONAL EXPERIENCE

mVentix

Corporate Vice President 11/2014 – Present

Spearheaded company-wide change processes focused on improvement in client relations, strategic planning and oversight of

marketing programs, talent and sales growth for a growing marketing organization.

Key accomplishments:

• Accelerated the adoption of five key formal client processes: SWOT analysis, onboarding of new clients, contracts and

POs and business reviews resulting in improved client engagement by over 50%

MICROSOFT CORPORATION

Group Manager/Partner Channel Marketing 7/2008 – 9/2014

Increased the sell-through of Microsoft products on average by 22% at covered locations through the design and execution of

innovative retail marketing and labor models.

Recognized in the top 10% of people managers in the marketing organization for excellence in work health index, talent

development and building a high performance team.

Leveraged strength in vendor negotiations by delivering cost savings of $350,000 of a $30 million budget without

compromising business and KPI goals.

Key accomplishments:

• Solved for a need to increase store coverage during product launches and execute with less year over year budget by

designing a three-tier field coverage model resulting in 45% more stores merchandised with zero increase in annual

spending

Cindy Spangler 949-***-****

• Developed and launched three large-scale consumer experiential programs delivering 22% lift in sales, 26% lift in RSP

evangelism and implementing ahead of schedule

• Authored over 50 pages of the global retail best practices playbook along with a go-to-market plan for third party and

FTE labor models to ensure retail labor optimization and operational excellence

• Drove business innovation with the field labor agencies through the implementation of transparency, simplification and

regular business reviews that were recognized as “best in class” by global procurement

MOSAIC SALES SOLUTIONS

VP, Client Team Leader 9/2005 – 7/2008

Increased profit growth of client; Microsoft, by 18% through enhanced client management, eliminating operational

inefficiencies, optimizing retail labor coverage models and providing hands-on leadership to the account and field teams.

Key accomplishments:

• Increased billable revenue by an additional $2,000,000+ dollars through business development activities targeted through

a combination of non-client and Microsoft client value added services

• Coached and upgraded the talent level of the client and field retail teams resulting in over 50% being promoted to higher

levels inside and outside of the organization

BDS MARKETING

General Manager 1/1999 – 9/2005

Directed the overall strategic relationship for top clients, including RCA, AT&T and Canon. Built a career path from field

market manager to executive account level directorship.

Key accomplishments:

• Secured two new clients worth over $1 million in additional revenue and increased revenue of existing client billings by

$220,000

• Decreased learning curve of account managers by 75% resulting in improved client relations and employee satisfaction

RETAIL MANAGEMENT EXPERIENCE

Staples, General Manager/District Manager, 9/1997 – 12/1998

Best Buy, General Manager, 7/1994 – 8/1997

The Good Guys, Assistant Manager, 1/1992 – 7/1994

AWARDS

• 3CMG Marketing Award – “Partnerships that Differentiate Us” for retail training advocacy - 2012

• MVP Award – “Retail Excellence” for BBY Windows Store in Store Initiative - 2014

• Top Subsidiary of the Year – Member of U.S. Subsidiary – 2013

• Top Managers for Work Health Index – 2012 and 2014

Cindy Spangler 949-***-****

EDUCATION

CALIFORNIA STATE UNIVERSITY, LONG BEACH

Major in Journalism with an emphasis in Public Relations

GOLDENWEST COLLEGE

A.A. in Liberal Studies, transfer path to California State University

ORANGE COAST COLLEGE

Major in Business Administration

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