Sales Account Executive

Scott T. Fowler Advertising/Marketing

630-***-**** – ************@*****.***

*** *. ****** ******, ********, IL 60126

COMPETENCIES

Online, Mobile, Print advertising sales Retention and cross media platform marketing

Market identification and penetration National and Regional account development

Strategic planning and customer service Brand management and value-add marketing

Sales promotion strategies Account management

Sales team management and training Strong negotiating and computer skills

New business development Presentation and proposal writing

CAREER EXPERIENCE

Eagle Publishing, June 2010 to Present

Senior Account Manager

Senior sales executive representing Eagle Publishing websites, Email Marketing, E-Newsletter

Sponsorship and Custom Publishing

Closed over $750,000 in new business in 2010 including RNC, BP, CTIA and Agora Inc.

Implemented rich media ad units creating new revenue streams and increased reader engagement

USA TODAY, October 2005 to January 2010

Midwest Director - Brand Advertising October 2008 to January 2010

Senior sales executive with established client and agency relationships.

Develop custom solutions for national advertisers across online, mobile and print platforms.

Created, packaged and sold USA TODAY Auto Pilot iPhone App Sponsorship resulting in $250K incremental

revenue.

Developed and sold a creative content program “Frugal Family” for Allstate Insurance resulting in $750K

incremental revenue

Closed $1MM solution for BlackBerry 2009 branding campaign.

Utilize consultative selling techniques with highly developed solution based sales philosophy.

Senior Interactive Advertising Account Executive - USATODAY.com October 2005 to October 2008

Sell online advertising including sponsorships, demographic, geographic, behavioral and contextual targeted

programs on USATODAY.com and the Gannett Digital Network.

Develop online and mobile solutions based on client performance metrics.

Leader in new account generation. New business wins resulting in $1MM+ booked business include: Allstate,

Anheuser-Busch, Best Buy, Cargill, ConAgra, Dell, Discover, General Mills, Hilton, Kellogg,

National Car Rental, Northwestern Mutual, Progressive Insurance, HP and Scottrade.

Recipient of The President’s Circle Award recognizing top USATODAY.com revenue producers.

Collaborate with USA TODAY print sales team to develop leads and integrated sales opportunities.

Time4 Media (Division of Time Inc.) 2002 to 2004

Account Executive Field & Stream and Outdoor Life Magazines

Surpassed revenue goal 112%.

Sold four new non-endemic brands in 2003 representing more than $800,000 in net revenues.

Responsible for proposal development, sales and execution of multi -platform programs to clients, advertising

agencies and prospects in Wisconsin, Minnesota, South Dakota, Missouri and Illinois.

Account list included: Citibank, Harley-Davidson, Con-Agra, The Bradford Exchange, General Mills, Quaker,

SAB Miller and Ace Hardware.

Banta Direct Marketing

National Accounts Manger

Member of business development team responsible for maximum alignment of the Banta value chain.

Account Manager for: Colgate-Palmolive, Clorox Company and Brown & Williamson Tobacco.

Represented the Direct Marketing business unit as part of a corporate CRM initiative presented to

C- Level executives.

INFiNI Enterprises

Senior Account Executive

Responsible for the development and execution of multi -channel direct marketing campaigns including database

marketing, opt-in and permission based e-mail, Web CRM and direct mail fulfillment utilizing PLANET CODE

CONFIRM.

TRIBUNE COMPANY

Senior Account Executive Tribune Direct Marketing

Generated a $2.25 million book of business with key clients including Marshall Field’s (Macy’s),

Charter One Financial, Dominick’s, Walter E. Smithe Custom Furniture and Do it Best Corporation.

Achieved $400,000+ new billings in 2000.

Sold a full range of direct marketing services including consumer and business lists, list enhancement/hygiene,

customer profiling/segmentation, response modeling, creative design, laser personalization, letter shop

fulfillment and postal processing/management.

Maintained positive customer relations resulting in significant repeat business.

Financial Classification Director/Senior Account Executive

Managed $15 million in advertising revenues with major clients including: Citibank, Bank One (Chase),

Northern Trust, LaSalle Bank (Bank of America), Household Bank, Ameritech/SBC Corporation (AT&T)

and BP.

Developed, sold and executed a $250,000 multi-platform exclusive program to support SBC/Ameritech

(AT&T) sponsorship of the 1996 Democratic National Convention.

Business Development/Marketing Analyst

Responsible for research, analysis and strategy for Grocery vertical, circulation and editorial initiatives.

Managed syndicated and proprietary research, focus groups and media analysis for FSI print and shared mail

distribution

Evaluated opportunities, developed proposals and made presentations to executive management.

Member of R&D teams tasked with the launch of successful new products including: KidNews,

Evening Update and Quarterly Financial Review

Received Annual Marketing Achievement Award for Business Development and Innovation.

Advertising Sales Representative

Food/Drug/Liquor, Automotive, Retail, Entertainment, Real Estate

EDUCATION: University of Illinois, Urbana-Champaign, Illinois

Bachelor of Arts Degree

Major: English/ Advertising

Certificate: DePaul University, Chicago, Illinois

Institute for Interactive and Direct Marketing

Vachel Pennebaker Certificate in Direct Marketing

AFFILIATIONS: Chicago Interactive Marketing Association (CIMA)

Online Advertising Professionals (OAP)

Chicago Advertising Federation (CAF)

Chicago Digital Ad Sales (CDAS)

i612: Minneapolis-St. Paul Area Interactive Media Community

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